LiveTech'11 - Social Media for Events, Brand & Reputation Risk Management

Brand & Reputation ManagementLuke Williams, RT Media

It's all about Risk

Risks Association to a “poor quality” event Low attendance Negative event feedback Poor communication “Good but not magical”

Smarter Communication

Smarter Communication Consistent messages from all staff Incident handling Good quality information Customer service

Add the Magic

Add the Magic Behind the scenes Expanding the discussion Capture unexpected moments Amplify good noises

Brand Love

Brand Love Trusted Desired Understood Valued

Sharing the love

Six Magic Tricks Publicize the social & online content Follow speakers & leverage their network Create a twitter list of attendees/speakers Post pictures, RT things & blog posts Schedule updates & link to information Equivalent support costs (ROI) £10?

Thank You!

@alukeonlife / @RT_media#LiveTech

Photos used under CC license from Flickr:

Risk – ScottHamlin / Phone – Esparta / Magic – HoyvinMayvin

LiveTech'11 - Social Media for Events, Brand & Reputation Risk Management

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