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Marketeers today have a lot of opportunities to interact with their consumers. Marketeers can be in the driver's seat.
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A Duval Guillaume Seminar
Conversation & Brand reputation
Agenda:
The contextHow to: examples and casesBreathe
The Context
A Long Time Ago
Marketers had a dream
To connect with customers
Face to face
On a massive scale
To chat about their Brands
The Reality
TIME & SPACE24/7
WWW
NETWORKSone to all
peer to peer
ENCODING
CONTRIBUTEreview & rate
publish
SEARCHfind
retrieve
The Implications
100consumers
10synthetizers
1creato
rs
Pyramid of Bradley Horowitz
Why does it matter?
Credibility of People’s opinion
2 %
98 %
Cases: involving people in your brand
Why marketers hate us
Why marketers should love us
People have many interests and...
Like it when you inform them
Participate in the conversation you started
Join the group your brand has created
People love entertainment and...
Watch the entertainment you create
Like to interact with your entertainment
Praise you to be on top of things
People are creative and...
Like to be challenged by you
Entertain others after your example
Even take over your language
People love to play and...
Like to play your games
Enjoy playing on your platform
Are happy to promote your brand to win
People like to discover new things and...
Talk about the products you provide them
Love to give their opinion about your ideas
Are happy to review your products
People are people and...
Show they care about other people
Show they care about animals too.
People want to help you and...
Become a part of your brand
Co-create your campaign
Do’s and Dont’s
Do
• Start today• Continue every day• Respect and be honest• Participate• Be positive and open
Don’t
• Feel offended• Ignore• Be afraid
Breathe
The Insight
People are Content Creators
reporterspublishersDJs
experts editors
critics
broad- & narrowcasters
But the participative web
is not for Consumers only
Brands have to join the Conversations
How?
Interactions with Interactions with Your CustomersYour Customers
Consumers
Brands
Suggest
ActRetrie
veAnalyz
e
brandbrand
VideoVideo AudioAudio VideoVideoPicturePicture
DemoDemo
Definition
It is micro-marketing made easyIt is micro-marketing made easy
A place where I can follow the ongoing consumers and A place where I can follow the ongoing consumers and professionals conversations around my Brand and its professionals conversations around my Brand and its competitioncompetition
A place where I can listen, hear and take an active part A place where I can listen, hear and take an active part into existing conversationsinto existing conversations
It is micro-marketing made easyIt is micro-marketing made easy
Thank you
Contact:
Wim Walraevens: [email protected] Pieter Baert: [email protected] David Hachez: [email protected]
