View
307
Download
0
Category
Preview:
DESCRIPTION
Slides from Media Matters online marketing bootcamp on the 19th September 2013 covering Google+ for business, new facebook insights and the importance of content for SEO. http://www.mediamatters-pr.co.uk
Citation preview
www.mediamatters-pr.co.uk #MMBootcamp
Online Marketing Bootcamp19th September 2013
www.mediamatters-pr.co.uk #MMBootcamp
Today’s agenda
• Google+• Facebook Insights• Content and SEO• Latest news
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Important reasons• SEO• 2nd largest social network• Google Authorship• +1s• Hangouts • Google Places
www.mediamatters-pr.co.uk #MMBootcamp
First things first
• Set up your Google+ profile• https://plus.google.com/ • Set up your Google+ Page• http://www.google.com/+/business/
www.mediamatters-pr.co.uk #MMBootcamp
+ Search
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
SEO
• Posts are crawled quickly• Most data is followed • Google posts have similar
characteristics to a blog post
www.mediamatters-pr.co.uk #MMBootcamp
Second largest social network
http://www.gizmodo.co.uk/2013/01/possibly-deranged-analyst-claims-google-now-outranks-twitter-and-youtube/
www.mediamatters-pr.co.uk #MMBootcamp
Google Authorship
www.mediamatters-pr.co.uk #MMBootcamp
Setting it up
• Link to your G+ profile from your website (how you do this depends on the format of your blog)
• Link to your website from your G+ profile in the links section of your profile
• Test it here: http://www.google.com/webmasters/tools/richsnippets
www.mediamatters-pr.co.uk #MMBootcamp
https://plus.google.com/authorship
www.mediamatters-pr.co.uk #MMBootcamp
+1
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Hangouts
• Engagement with your audiences• Useful business tool• Easy to use
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
http://www.youtube.com/watch?v=taDLIe_L8xo
www.mediamatters-pr.co.uk #MMBootcamp
Google+ Local
• Replaces Google Places• Very highly optimised• Merge with your G+ Page• Integration with Google Maps
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Google+ Insights
• http://www.google.com/+/business/get-insights.html
www.mediamatters-pr.co.uk #MMBootcamp
Facebook insights
www.mediamatters-pr.co.uk #MMBootcamp
Improvements• More data• Understand what engages your
audience• See which parts of your Page are
working• Times of day• Reach
www.mediamatters-pr.co.uk #MMBootcamp
More data
• No need to export everything• Overview tab gives you at a glance:
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Which posts work?
www.mediamatters-pr.co.uk #MMBootcamp
What time is best?
www.mediamatters-pr.co.uk #MMBootcamp
Reach
www.mediamatters-pr.co.uk #MMBootcamp
Content
www.mediamatters-pr.co.uk #MMBootcamp
Today
• Google and your visitors• SEO• Content marketing
www.mediamatters-pr.co.uk #MMBootcamp
What’s content?
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Why is it so important?
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Content marketing
• Website content• Content for social media• SEO
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Creating good content
• Copywriting, blogging• PR – news, surveys, research• How to guides (written or video)• Forums• Case studies• Infographics
www.mediamatters-pr.co.uk #MMBootcamp
Bad content
• High profile black listing – Interflora• February 2013• Paid for advertorial placement with
online newspapers• Paid links from bloggers
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Content marketing
• Have a plan• Regularly update and change• Not about selling• Demonstrate your expertise
www.mediamatters-pr.co.uk #MMBootcamp
Does it work?
• Traffic to your website• SEO results, links• Followers, subscribers• Newsletter email lists• Email open and click-through rates• Views
www.mediamatters-pr.co.uk #MMBootcamp
Creating good content
• Copywriting, blogging• PR – news, surveys, research• How to guides (written or video)• Forums• Case studies• Infographics
www.mediamatters-pr.co.uk #MMBootcamp
News update
www.mediamatters-pr.co.uk #MMBootcamp
https://support.google.com/webmasters/answer/66356?hl=en
Links with optimized anchor text in articles or press releases distributed on other sites.
For example:
There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Old
New
www.mediamatters-pr.co.uk #MMBootcamp
Source: www.techcrunch.com
www.mediamatters-pr.co.uk #MMBootcamp
www.mediamatters-pr.co.uk #MMBootcamp
Online Marketing Bootcamp19th September 2013
www.mediamatters-pr.co.uk #MMBootcamp
• Car park exit code: 4242
Recommended