QuickLookBook

2 million pounds worth of lottery ticket prizes are left unclaimed every week.

Play online using direct debit and never miss out on your money.

Client: INSIGHT: SOLUTION:2 MIllion pounds worth of lottery ticket prizesare left unclaimed every week.

People misplace and forget their tickets, thinkingthey will never be the lucky winner.

Show our audience just how much moneyis left unclaimed within their location and thatby playing online using Direct Debit, they canavoid this loss.

Client: INSIGHT: SOLUTION:

Instant relief for greasy hair. Batiste stops your hair looking like fast food, fast!

Print Ad

Batiste is a dry shampoo you can just sprayand rub out. It de-greases the hair straight away.

Keeping hair clean is a hassle, sometimesimpossible - music festivals, traveling, wanting alie in.

Greased back hair might’ve been cool in the 70s but now it just makes you feel self-conscious.

Client: INSIGHT: SOLUTION:

Ambient

Print Ad

The moment you realise there’s no milk left in the fridge.

Type of work

Position Pirinase as a holiday destination that’s totally free from hayfever.

The perfect summer escape.

Client: INSIGHT: SOLUTION:How do we give people advance notice, so theycan treat their symptoms and stop them fromoccuring before their holidays begin?

Position Pirinase as a holiday destination that’stotally free from hayfever.

The perfect summer escape.

So, rather than competing with rival products that advertise in the summer, we grab our market early, when they are planning their holidays

Direct Mail - Postcards

Posters at Travel agencies

Print

Type of work

Long-haul flights can be a pain.

Persil believes thatdirt is good.

Even for adults.

A bid to save lives.

What do you do when your phone battery dies just when you need it most?

When your phone alerts you that your battery is at 5% You have the choice of dropping a virtual safety pin to allow the person/ people you allocated to be able to see

where you were last.

You can also choose to drop a pin at any point to let others know where you are. You are in control of who sees where you are and when you want to be seen.

Allocate another person or device to be able to see where your pin is dropped on a virtual map before

your phone dies.

STEP TWO

Sophie was last

scene at Brixton

academy at 22.35

BE SAFE

DOWNLOAD APP

CHOOSE RECIPIENT

DROP PIN

STEP TWO

SAFETY PINThe app that drops a pin on a virtual map where you were lastseen before your phone runs outof battery.

NOMOPHOBIAAbbreviation - "no-mobile-phone phobia

The fear of being out of mobile phone contact

53 percent of mobile phone users in Britain tend to be anxious when they "lose their mobile phone, run out of battery or credit, or have no network coverage"The average case of nomophobia to be on-par with those of "wedding day jitters" and trips to the dentists.

We have all been there; just when you need it most

your phone battery dies. Leaving others concerned

about wher you are.

The SaftyPin app, allows you to allocate

were last scene before your phone dies.

It does this by dropping a map pin in a virtual map.

When you register you make sure the other allocated

people/ devices accept your request – a message is

sent to them.

Then when the warning sign pops up telling you your

phone battery is at 5% a reminder will appear, asking

whether you would like to drop a Safety Pin on the

virtual map.

You can also drop a pin whenever you like to notify

others where you are – only if you want to.

Your signature is your personal statement.

DFS are the leading authority when it comes to the comfort of your bottom.

Stickers

Client: INSIGHT: SOLUTION:Old wooden benches, cold slab sills, thin narrow bicycle seats.

People subject their bottoms to some rather uncomfortable situations.

They deserve better.

Stickers / Ambient

Online

Twitter conversations

Print

Client: INSIGHT: Chip Shop Awards 2010Work for a client you have but haven’t a hope of winning.