Quotes from cannes lions 2012

Cannes Lions 2012Quotes from

Jack Dorsey - @jack

“Once an idea is expressed, it belongs to the world. The challenge is to find an expression that immediately resonates with the entire world.”

Marcello Serpa - @marcello_serpa

Adoro propaganda, mas a verdade é que ela cria cada monstrinho egocêntrico..

Translation:  I love advertising, but the truth is that it creates every egocentric little monster..

DDB Worldwide - @DDB_Worldwide

“Find or create the relevant truth. Communicate it in a fresh and unseen way and the people will care.”*

“If the client is not scared, your idea is not good enough”

“The best advertising does not look like advertising”

* Derived from the ideas of William Bernbach

Arianna Huffington - @ariannahuff

"We are fetishizing social. It's time to take stock of what is going viral and why.”

Marc Pritchard from @ProcterGamble

"You must do work that you'd be willing to bet your career on"

David Clark - @DavidClark

“Brands aren't judged by what they promise, but by what they do”

Stephen Friedman President of @Mtv

“The more you let go of your assumptions, the more we do that, the more you will get a phenomenal payoff”

“Millennials don't see failure as a blemish but the opportunity to reinvent themselves”

Selena Gomez - @SelenaGomez

“Everyone has a voice and everyone wants to be heard.”

“It's about being relatable and being honest says - millennials can smell a fake from a mile away” 

Dick Costolo - @Dickc

"We're moving from a world where we plan campaigns for the future to one where we adapt campaigns to the moment"

J.K. Rowling - @jkrowling

“When you fail in life you hit rock bottom and then you have no option but to bloody succeed”

PRmoment.com - @prmoment

“There is difference between a viral ad and PR. Both have a value & are not mutually exclusive”

Fredrik Härén - @fredrikharen

“Creativity is not inventing, it’s combining two things that already exist”

Advertising Week - @advertisingweek

“Is creativity now about one big idea or many little ones that add up?” #awscchat

Bill Clinton – @ClintonTweet

“ The world is too interdependent to solve issues in isolation”

“The world, as we know, has a lot of problem. But we're fortunate to be alive at this time”

Kimberly Kadlec - @kkadlec17

“The 4P's of the marketing mix are now Purpose, Presence, Proximity and Partnerships”

Ogilvydo – @Ogilvydo

“Create socially relevant content - move from ADS to ASSETS that are shareable”

Ogilvydo – @Ogilvydo

Key Trends on the Ground Creative Relevance Go Offline Back to Basics Mobile Makes it Easy Youth Crave Connections

Droga5 - @Droga5

“Harness real passion”

Ian Gomar - Sears CMO via @Digiday

“I don’t look at impressions. I look at engagement. That is the yardstick.”

Jonathan Greene - @atmasphere

“The main shift has been to actively consider engagement as part of the mix versus focusing on the more traditional measures of reach and frequency.”

Leo Burnett - @LeoBurnett

“Creativity has the power to transform human behavior.”

Bartle Bogle Hegarty – @bbhlondon

“When the world zigs, zag.”

Unknown

"When they look at you and say, ‘You’re crazy,’ maybe you’ve found a good idea.”*

“Having a great idea is not the key. The key is fighting with passion and persistence to bring it to life”

“Don’t just think outside the box, create a new box.”

* Found the quote thanks to (Caren Kelleher) -@Caren – I’m unsure if she is the one who actually expressed the idea.

Unknown

“Combine relevance with emotion. And you get the kind of ideas I like.”

“Adapt the technique to your idea, not your idea to tour technique”

“Don`t be afraid of change, that is the big message”