Cannes Lions 2016 Highlights

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Text of Cannes Lions 2016 Highlights

  • Digital Center Of Excellence - TURKCELL

    27.07.2016

  • The biggest creativity festival in the world

  • Takes place in South france

  • Agency Brand AcademyMedia

    90+

    countries12.000+

    attendees

    Tech

  • Beach sessions

  • Branded beaches

  • Branded beach sessions

  • Yacht meet ups

  • And Yacht Parties

  • Concert Zones

  • Top Celebrities This Year

  • Google &

    search

    Facebook:

    social by

    design

    Rise of the

    tablets

    Storytelling

    A/B testing:

    Change the

    behaviour

    Inspired by

    technology

    Branded

    content

    Mobile as the

    2nd screen

    Millenials

    crave

    connections

    Go offline:

    Back to basics

    Youtube

    Neuroscience

    Data-insight-

    strategy-

    creativty

    Real Time

    Marketing

    Generation

    Edge

    Artificial

    Intelligence

    Virtual Reality

    Changing

    Marketing

    Approach

  • New

    Added Last

    Year

  • Lions Health

    Lions Innovation

    Lions EntertainmentNew

  • Highlighted Topics

  • AI Bots

  • NBA FB Messenger Bot

  • Everybody could see that phones were going to

    mobile

  • But only iPhone disrupted the market

  • So its important to see whats going to disrupt VR

    market

  • Dreams of Dali VR Experience

    CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=I-Fb1lPL5WA

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=7GJdUWbEO24

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=V3lh4iI1cZY

  • For Inside Out movie, Pixar worked with

    psychologists for 6 months to gather data and get

    insights

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=09nW0CubawE

  • Note: Featured works may be awarded in other categories too.

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=5U2otLkxWGw&index=2&list=PLPTaBtgFecPBuNvrUNu3M1b5OeIkRMNxA

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=lLP-VoEEHno&index=1&list=PLPTaBtgFecPBuNvrUNu3M1b5OeIkRMNxA

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=FKD-qhVd6iY

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=1PjE0O_auHc&index=19&list=PLPTaBtgFecPBuNvrUNu3M1b5OeIkRMNxA

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=ldoWYcCbhTg&index=1&list=PLPTaBtgFecPCaD1ELnqClEyeSKMclAJaQ

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=uP5tio9fpXk&index=18&list=PLPTaBtgFecPBuNvrUNu3M1b5OeIkRMNxA

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=cyFGweH6Tis&index=9&list=PLPTaBtgFecPCaD1ELnqClEyeSKMclAJaQ

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=iSoGYXz7keQ

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=oyJQNuAppE8

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=BjfRWXVpLqQ

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=fz4c9zrVZZk

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=RyDJNZH2kWo

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=cgYOBTvQdWM

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=tFZVGE3Cdf0&index=6&list=PLPTaBtgFecPCjs5Ht1YIMTmr0uxqxItZ8

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=-x56ss54WZs&list=PLPTaBtgFecPCjs5Ht1YIMTmr0uxqxItZ8&index=9

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=3tTR371t-lo&index=40&list=PLPTaBtgFecPCaD1ELnqClEyeSKMclAJaQ

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=jfrG6iYGCb8

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=wwG_A_u-4wA&index=44&list=PLPTaBtgFecPCjs5Ht1YIMTmr0uxqxItZ8

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=6ASQrRsSVC0&index=32&list=PLPTaBtgFecPCjs5Ht1YIMTmr0uxqxItZ8

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=MgU3LqeNT8k

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=1s33GcftqdY

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=YW6FsBDNhh4

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=X6zPbogDPgU

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=OVnRcIXEqaU

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=Ve3CmniqMog

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=sBLCqomV7XA

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=_0o55rY9snY

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=BwoQAaIXfYk

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=C83nDBHBiJo

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=UggSw4nGfw0

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=_oCXvem9-nc

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=b-hvNHzcViM

  • CASE VIDEO >

    https://www.youtube.com/watch?v=V3lh4iI1cZYhttps://www.youtube.com/watch?v=C8NU5nLxqBI

  • In addition to AI, VR, Data Crafting and Snapchat;

    positive discrimination and Trump were mentioned a lot!

  • Bringing start-ups and the creative industry together

  • ilkerergen@gmail.com

    Linkedin Profile

    @ergen_ilker

    lker ErgenDigital Center Of Excellence Manager

    Turkcell

    mailto:ilkerergen@gmail.comhttps://tr.linkedin.com/in/ilkergenhttps://twitter.com/ergen_ilker

  • bugraa@gmail.com

    Linkedin Profile

    Bura elikSr. Digital Strategy & Transformation

    Specialist Turkcell

    mailto:bugraa@gmail.comhttps://tr.linkedin.com/in/bugra-celik-a8072a28