Seth Ladetsky - Monetizing Mobile

TURNERSPORTSMOBILE MONETIZATION

MOBILE MONETIZATION STRATEGYThree Tier Approach

1. Cross Platform Sponsorships

2. Media Packaging and Yield Management

3. Ad Innovation and Native Mobile

CROSS PLATFORM SPONSORSHIPS

MOBILE MONETIZATION STRATEGY1.Cross Platform Sponsorships• Content based sponsorship with Share of Voice and Flat Fee across

platforms

• Takeovers across Desktop, Handset, Tablet, Mobile Web & App – packaged as one line item with blended impressions and a flat fee.

• Cross Platform media packaged with all of the above – no cherry picking allowed!

NCAA & MARCH MADNESS COKE ZERO SOCIAL ARENA

NBA DIGITALTNT

OVERTIME

NBA DIGITALNBA TOTAL TAKEOVER

BLEACHER REPORTBR TOTAL TAKEOVER

PGA DIGITALLIVE LEADERBOARD SPONSORSHIP

NASCAR DIGITALLIVE LAP BY LAP SPONSORSHIP

MEDIA PACKAGING &

YIELD MANAGEMENT

MOBILE MONETIZATION STRATEGY2. Media Packaging and Yield Management

• Packaging - ROS or RON Media combining all sizes or video (pre-roll or mid-roll) on desktop and mobile into one line item – blended impression guarantee, one CPM, one cost.

• Yield Management – Direct Site/Section specific, direct Run of Network with our without audience targeting, Programmatic.

NCAA & MARCH MADNESSMarch Madness Live Video

NCAA & MARCH MADNESSROTATIONAL MEDIA

ROTATIONAL MEDIABLEACHER REPORT

NATIVE MOBILE

MOBILE MONETIZATION STRATEGY3. Ad Innovation & Native Mobile

• Sponsorships or Rich Media / Mobile specific ad executions only for the mobile experience.

• App Sponsorships, Rich media, Native Advertorials, Content Sponsorships, etc.

PGA DIGITAL PGA CHAMPS APP SPONSORSHIP

NCAA, MARCH MADNESS & NBAAPP SPONSORSHIPS

BLEACHER REPORTCUSTOM CONTENT STREAMS, NATIVE ADVERTORIALS

TEAM STREAM MY FANTASY

STREAMNATIVE

ADVERTORIAL

CUSTOM COLD HARD FACT STREAM

BLEACHER REPORT RICH MEDIA -MOBILE INTERSTITIAL & ACCORDIAN UNIT

PACKAGING STRATEGY

Site Flight Dates Sponsorship Placement SOV CPM Impressions

2015 PGA Championship Live Video

Mid-Roll (:15s) Flat Fee

300x250 Companion Unit

2015 PGA Championship Leaderboard Sponsorship620x160 Branded Custom Unit Flat Fee XXX

728x90 Banner300x250 Banner

2015 PGA Championship Android APP Sponsorship"Presented by" Logo

Loading ScreenMobile Video Flat Fee XXX

Mobile BannersDesktop Landing Page

100% SOV of Android APP Download Promotion320x50

300x250 Banner xxx XXX728x90 Banner

TOTAL XXX

PGA DIGITAL August 1 - 30 Premium Rotational Media N/A

PGA DIGITAL PGA Championship 2015 PGA Championship Android APP Sponsorship 100%

Proposal Information:Client:Product:Flight Dates:

PGA DIGITALThursday - Monday

of Tournament Week 2015 PGA Championship Leaderboard Sponsorship 10%

XXX

PGA DIGITAL

TNT Live SimulcastPGA Championship 2015 PGA Championship Live Video Approx. 5%

MARCH MADNESS LIVE - AT&T 2016

Package Name Site Placement Creative Size Flight IMPs CPM Total Cost

NCAA Live VideoWeb and App (:30)

Video 3/13/16 - 4/5/16 XXX

Video Companion Unit 300x250 Desktop,Apps TBD

3/13/16 - 4/5/16 XXX

CBSSports.com, NCAA.com, Bleacher

ReportRun of Sports Media

300x250, 728x90,320x50 2/15/16 - 4/15/16 XXX XXX XXX

MML Tri-Presenting Sponsorship - Logo LogoMML Tri-Presenting Sponsorship - Pre-roll :15 VideoMML Tri-Presenting Sponsorship - Pre-roll Sync 300x250MML Tri-Presenting Sponsorship - Game Center 300x250MML Tri-Presenting Sponsorship - Live Game Banner 300x250MML Tri-Presenting Sponsorship - Schedules 160x600MML Tri-Presenting Sponsorship - Tri-presenting Sponsor MML Landing Page

728x90, 300x250, 320x50, 300x100

Cobranded Promotion (Bleacher Report, CBSSports, NCAA) 728x90, 300x250, 320x50, 300x100

2/15/2016 - 4/15/2016

NCAA Homepage Roadblocks 728x90, 300x250, 320x50, Skin

3/18/2016, 3/21/2016, 3/26/2016

Android /Windows / Kindle App - Logo Placement On Every Screen LogoAndroid /Windows / Kindle App - Point of Entry Pre-roll :15Android /Windows / Kindle App - Point of Entry Sync Unit 300x250Android /Windows / Kindle App- Banner Units in App TBDE-mail Blast (Date TBD) 1x1Cobranded Promotion (Bleacher Report, CBSSports, NCAA) 1x1 3/7/2016 - 4/4/2016

CBSSports.com, NCAA.com, Bleacher

ReportRun of Sports Media

300x250, 728x90, 320x50 2/15/16 - 4/15/16

Run of March Madness MediaCBSSports.com,

NCAA.com, Bleacher Report

Run of Sports Media 300x250, 728x90, 320x50 2/15/16 - 4/15/16 XXX Flat XXX

- -$ AT&T at the Half Sponsorship March Madness Live Halftime Show Simulcast Sponsorship On-set Branding 3/13/16 - 4/5/16 XXX Flat XXX

- -$

AT&T 2016 MARCH MADNESS TOTAL

March Madness Live Corporate Champion Video Package

MML XXX XXX

March Madness Android/Windows/Kindle Fire

App Sponsorship33% SOV Android, Kindle

50% SOV Windows

XXXMarch Madness Live

Tri-Presenting Sponsorship33% SOV

NCAA Digital

3/13/2016 - 4/15/2016

XXX Flat

XXX Flat XXX

NCAA Digital3/7/2016 - 4/15/2016