Social Media for Business IE Network Presentation

INTRODUCTION TOSOCIAL MEDIA FOR BUSINESS

BYPR SOCIAL MEDIA

SERVICES

Phyl Stubbs – IE Network Tallaght Library

Thursday 9th August 2012

Session Plan

Introduction Housekeeping / Question Policy Icebreaker List my Objectives Elaborate on my objectives Summary Q & A

Introduction to Social Media for Business

Ice Breaker

Objectives

At the end of this session you will: Understand what Social Media is. Identify & list the 3 Characteristics of Social

Media Understand the difference between a Facebook

Business Page and a Personal Page. Be able to list 4 popular Social Media Platforms Identify the key starting points for

implementing a Social Media Strategy & Campaign.

Introduction to Social Media for Business

What is Social Media?

Wikipedia: “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.”

Social Media is Inbound Marketing

Social Media helps with SEO Social Media promotes your

Blog/Website Social Media is Permission Centric The conversation has already started…

3 Characteristics of Social Media

Network

SharePUBLISH

Social MediaTips: PublishEveryone can publish anything for

everyone Monitor what others publish, promote it Empower your customers to publish

3 Characteristics of Social Media

Publish

NetworkSHARE

Social Media Tips: Share

Anyone can promote anything to everyone

Find where your audience hangs out Promote your content and other content Produce content your audience will love

3 Characteristics of Social Media

Share

PublishNETWORK

Social Media Tips: Network

Anyone can connect with everyone from anywhere

Make friends • Find your existing connections

• Network through groups

Be helpful• Answer questions• Share interesting content

Social Media Network Sites

4 Most Popular Social Media Platforms

Facebook

Twitter

LinkedIn

YouTube

Facebook

Facebook Statistics for Ireland

Facebook Demographics Ireland

Facebook Male/Female User Ratio

Personal Page vs. Business Page

Effective use of a Business Page

Effective use of a Business Page

SPIN 103.8 – 159,417 Likes/Fans Constant engagement with their Fans Run plenty of competitions & giveaways Effective use of Tabs

Deliberate, changeable & controllable landing point for every new visitor

They always respond to comments & reviews posted on their page (positive or negative)

Facebook Wall

Poor use of a Business Page

Poor use of a Business Page

Poor use of a Business Page

Twitter

Twitter Strategy

Twitter for Business

LinkedIn

LinkedIn Statistics Ireland

LinkedIn

YouTube

YouTube

Pinterest

Pinterest

Pinterest

Social Media Campaign

Before you start your SM campaign is it essential to: Know your Target Audience Plan your aims and goals Identify the specific Platform you wish to

use Have a Social Media Best Practice Policy in

place Monitor, measure and analyse your

Campaign progress constantly

Social Media Strategy

Strong Calls to Action Consistent Branding Allowing Fan Interaction Active engagement with Fans Not removing negative content posted

by fans Timely response to both good & bad

comments

Q & A

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