Tendances digitales 2012 - LinkedIn France juin 2012

TENDANCES

DIGITALES

2012

Prune Nouvion, Directrice commerciale Arnaud Cabanis, Directeur de Comptes Internationaux Carole Zibi, Directrice Marketing StratEgique

A  chaque  media  social  son  rôle  

Nos  piliers  

Iden-té.  Insights.  En  mobilité.  

Identité Votre profil professionnel

FY  2011  

   4B+   Requêtes  

Entrer en contact et rester connecté

Professionnels IT.

Entrepreneurs.

PMEs.

Directeurs Marketing.

Insights LinkedIn Today

Feb  2012  

Everywhere Mobile, Ipad

Feb  2012  

1  As  of  February  9  ‘12  |  comScore  February  '12  end  |  3  comScore,  December  ‘11  end  

161M+ Membres inscrits

1

7.6M

100M 2

3

Pages  Vues  Q4  ‘11  

Visiteurs  Uniques  Fev  2012  

Le premier réseau social professionnel

Linkedin  à  l’interna-onal    

www.press.linkedin.com/about  

   2+   Nouveaux  membres  /  seconde  

ETUDES  DE  CAS  

Objectif

Solution

Résultats Taux de clic 0,23%

Communiquer auprès d’une cible premium

Page d’accueil ciblée en exclusivité

Générer de la notoriété auprès des dirigeants dans les grandes entreprises

Recruter des prospects niches

Recruter des participants pour les formation AdWord de Google

Objectif

Solution

Résultats

Envoi d’inMails ciblés sur les experts SEO/SEM

Taux d’ouverture de 49% et taux de clics après ouverture supérieur à 40%

Social Marketing

Recruter des followers et générer des recommandations sur leurs programmes

Objectif

Solution

Résultats

« Social ads » ciblés ü  Follow ads ü  Recommendation ads

23,617 followers /2 mois 558 recommandations  

Marc Bassett

CEO

2006 2010 2011

DIGITAL TRENDS

SXSW INTERACTIVE?

. 4 DAYS to SEE A preview of what is unfolding in HIGH TECH . 2012 = The 19th edition . IN Austin, Texas

LEGENDS AND VISIONARIES + RayKurzweil, scientist & futurist

+ LevGrossman, novelist & journalist

+ AMBERCASE, cyborg anthropologist

+ AlGore, environmental activist, Nobel Peace Prize

+ SeanParker, co-founder Napster, Facebook founding president

+BaratundeThurston, The Onion, autHor of “How to be Black”

FAST IS GETTING FASTER

@xprize CEO @PeterDiamandis talk at #sxsw

#sxabundance

The strength of computation improveS access to knowledge

the end of text search @stephen_wolfram, Siri inventor

HAPPINESS IS THE NEW CURRENCY

BACK TO TRUE INTIMACY

-3-

BACK TO SQUARE ONE: FRIENDS

gUY KAWASAKI Author. Former chief evangelist of Apple.

Co-founder of Alltop. @GuyKawasaki

THE AGE OF EMOTIONS

Dave Morin, Co-Founder and CEO of Path. @davemorin

THE NEED FOR CLOSED AREAS

“Your life is not interesting to everyone on the internet but your life is really interesting

to your most loved ones”

THE PRIVATE NETWORK (OH and BY THE WAY, IT’s ONLY ON MOBILE)

PATH

PATH

“The aim of social network Path is to bring intimacy back to the Web, with a friend limit of 150. The point is to “share more frequently with the people you love the most,”

@davemorin

Attention marketplace : ÜBER CURATION

-4-

« paying attention to one thing at a time seems way too boring »

@briansolis #SXEndofUsual

Pin the world

« The idea did not come from a market research, but the feeling that it could be so good for the world to share its interests, revealing a part of its identity ».

Ben Silbermann

Founder @ Pinterest

THE ERA OF VISUAL Story Telling

«  #instagram is not about photos, it's about messages. Should be inspiring for brands. »  

Kevin Systrom, Founder Instagram

@Kevin #Sxphotomad

INVISIBLE TECHNOLOGY

-5-

"calm technology"

« THE BEST TECHNOLOGY IS INVISIBLE » #ambercase #sxsw

Welcome to the

GOOGLE VILLAGE

THE TWEET SHOUTER

@LinkedinFrance  |  #themarkemployeur    

“leveraging data to bring value”

NIKE FUELBAND

LI TODAY

THE FUTURE OF WORK

Generation flux : The future of business is pure chaos

THE NEW MULTITASKERS ENTREPREUNEURS

We are all works in progress

“The future belongs to networkers” - Reid Hoffman

A NEW SOCIAL DEMOCRACY

-10-

If social media existed,

we never would’ve invaded Iraq.

Al gore @algore

DEMOCRATIES EMPOWERED BY SOCIAL

GEEKS TO RUN FOR PRESIDENT?

Parker: "create

toolsets to activate

people's power gained

through social media" what's next is for platorms to take a role on the political scene.  #sxsw  

@sparker

MONTREUX FESTIVAL OF MEDIA?

. 2 DAYS to DISCUSS the burning issues in global MEDIA . 2012 = The 6th edition . IN Montreux, Switzerland

WHEN DATA BECOMES

INSIGHTS:

THE BEAUTY OF

NUMBERS & THE

SCIENCE OF

STORYTELLING

#CANNESLIONS

KEY CANNES TRENDS

CYBER WINNER: CURATORS OF SWEDEN

ISRAEL ANTI DRUG AUTHORITY

GRAND PRIX WINNER

MOBILE WINNER

L’OURS

READINGS AND CONCLUSIONS

THE ERA OF THE CONNECTED CONSUMER

THE ERA OF THE CONNECTED CONSUMER

THE ERA OF THE CONNECTED CONSUMER

THE ERA OF THE CONNECTED CONSUMER

   Merci