Think apps, not ads

With Every passing day,

Mobile is occupying a

larger portion of

People’s time.

An Awesome

way to promote

a brand ?? Isn’t it?

An Awesome way

to promote a

brand ?? Isn’t it?

But How to

Advertise? Ads??

Adds pop up in Unwanted places

at an Unwanted time

Consumers don’t

perceive them as

Advertising. They

value them for

their Functionality.

Apps are also Cost-effective. Sometimes they create new Revenue Streams.

Strategiesto make apps.

Airlines have apps

allowing Customers to

Check-in and check

flight status

Apps with unique value proposition catch attention and Spread quickly.

Make Apps that enhance social interactions

and connections. It may be a Social Game or

Gifting platform or a BlogSpot.

Interactive Games ,

Movie and Music Apps.

Red Bull Kart Fighter,

Red Bull X-Fighters, and

Red Bull Air Force were

created using this

Strategy.

Bollywood Movies

have successfully

used Entertaining

Mobile Apps for

promotions

Along with Adding

Convenience and

provide incentives

Apps by telecom

operators provide

Brand Equity

Apps can play its role in the Initial Stages of Brand Launch for Brand awareness and Interest.

Apps are useful during

Initial stages for creating Product Awareness .

To Communicate news ways to use the Product

As a Companion product to increase usage of both.

These Slides were created by PreethamV Raikar, IIT Madras during an internship under

Prof. Sameer Mathur, IIM Lucknow.

(See www.iiminternship.com)

Credits

-Harvard Business Magazine

-Google Images