Three Ways to Promote Your Business During Slow Times

by

Bob La Loggia, CEO

All businesseshave slow periods

For some, it’s a seasonal thing

For others, it happens at a specific time of day

It does not

have to be this way

Here are 3 things you can do to turn your organization’s slow times . . .

. . . into productive times

Build a marketing campaign that pokes fun

at your slow season

#1:

Try a cleverpromotion

Build promotions or events around obscure holidays

Use social promotion & engagementto your advantage:

Get more active in your social media channels

Interact with your customers

Incent customers to post positive reviews by offering bonuses or discounts

Offer a special,limited-time service

#2:

Freebies are always effective

Rely on tourist traffic?

Try an off-season promotiontargeting local residents

Off-hour specials are great for slow periods that

occur on a particular day or time

Industry-based co-op promotions

Partner with other businesses in your industry to create

special events or offers

It’s a great way to give your business some exposure during

your off-season

Invite customers to private events

People love to

feel like

they’re

in on

something

exclusive

Host eventson-site

#3:

Share your knowledge as a subject-matter expert

This tactic offers multiple

business benefits:

1. It gets potential customers into your place of business

2. It gives you an opportunity to create relationships with prospects on a personal level

3. It helps you establish your reputation as a thought leader, lending your company additional credibility

Choose a topic that’s not directly about your business or company, but a related one that’s of interest to your guests

For your event:

For example, an apparel retailer might speak about environmentally friendly waterless textile dyeing technology

Promote the event well in advance via email, social media, and your website

Use an online invitation service so you can track responses

Make it fun ― involve the audience, maybe have a giveaway to entice attendance

Not much of a public speaker?

Enlist someone at your organization who is

Or, host an open house

1. Build a clever marketing campaign to generate business during slower times

2. Offer exclusive deals or limited-time specials

3. Bring prospects in for an event

Review

For more info on this topic,see Bob’s blog post

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