Give Your LinkedIn Profile the Ultimate Makeover

How to Give Your LinkedIn Profile

the Ultimate Makeover

Jim DryburghI’m Jim. I am the Founder and President of The Balanced WorkLife Company.

I’ve coached over a thousand executives, managers, and professionals the last 15 years.

Networking is a passion of mine and has enabled me to run a successful coaching business.

Think back on the last 2, 3 years.

How many of you could say…

Burning Platform

O My company did/will do a “restructuring”

O My company was/will be acquiredO My company acquired other

companies O I had to change positions O I had to do a job search

Are you change ready ?

Burning PlatformO Everyone needs a personal Brand !

O More than a resume or Bio

O LinkedIn ProfileO Optimize Your career change opportunityO Build a Network that Will Power Your

Future O Build your personal web site to

communicate your expertise

What We’ll Cover in This Webinar

O Best practices for your LinkedIn profile.

O Live examples of how to improve your LinkedIn profile

O An in depth makeover of one lucky attendee’s profile.

Does this sound familiar?O I started making a LinkedIn profile…

but never finished it.O I have a profile, but it doesn’t really

do anything for me. No calls, no emails, no messages.

O I’m kind of embarrassed by my profile. It doesn’t represent me in the best light.

But you know a good profile can…

O Get you job offers even when you’re not looking

O Provide a positive first impression for people searching your name

O Open up doors and opportunities you didn’t even know were there

O Help build a network to take you where you want to go

So the question is…SOHOW DO YOU

CONNECTTHE DOTS…

A little about BryceBryce leads marketing for The Balanced WorkLife Company.

He had one of the top 5% most viewed LinkedIn profiles last year.

He is a great writer and his articles on LinkedIn have been featured on top social media sites including V3, Social Mouths, and Business Insider.

A few examples of the types of messages his LinkedIn profile has attracted.

How to Give Your LinkedInProfile the Ultimate Makeover

What is Your Biggest LinkedIn Challenge?

Not getting contacted by new people for job leads

- Karen

Dedicating time to creating a great profile. Determining which items to list explicitly on the

experience section.

- George

Figuring out how to use it successfully

- Mike

The Profile Pic

Best Practices: O ProfessionalO Represent you at your bestO Don’t worry about standing out... that’s

your profile’s job.

The Headline

Best Practices: O 120 charactersO First thing people seeO Not just a job title and company nameO Showcase your specialty, value proposition, and

your “so what?”

The SummaryBest Practices: O First personO Include your

keywords, skills, and experience.

O Tells us “what differentiates you from others.”

The Backlinks

Best Practices: O Link to your “about me” page.O Link to your personal websiteO Link to your social media

The Profile URL

Best Practices: O Change your profile url to your name

The Skills and ExpertiseBest Practices: O Add skills

you’re qualified for

O Endorse others.

O Don’t whine… leverage the opportunity

The Projects

Best Practices: O Show off your best workO Make a pdf of your portfolio and link to it.

The ExperienceBest Practices: O Easy to scanO Bulleted pointsO Summarize

your accomplishments

Your Turn…I’ve pulled up some random profiles. Tell me what they are doing well and what they could do better.O www.linkedin.com/pub/chuck-vermillion/2/237/9b7/O http://

www.linkedin.com/profile/view?id=345119&authType=name&authToken=KCMA&trk=nmp_pymk_name

O http://www.linkedin.com/profile/view?id=31061558&authType=name&authToken=IpG-&trk=prof-sb-browse_map-name

O http://www.linkedin.com/profile/view?id=93915563&locale=en_US&trk=tyah

O http://www.linkedin.com/profile/view?id=72629613&authType=name&authToken=lXye&trk=prof-sb-browse_map-name

O http://www.linkedin.com/profile/view?id=12438371&ref=PYMK&authType=name&authToken=0W6r&trk=new_pymk-profile

How Do I Take My Profile Further?

HOW DO I TAKE MYPROFILE

FURTHER

LinkedIn DIY Makeover Kitwww.balancedworklife.com/linkedin-diy

• Detailed step-by-step guide to creating a professional LinkedIn profile

• Over 17 examples of real profiles to learn from

• 30 additional resources for specific guidelines, steps, and examples for each part of the LinkedIn profileSells for $35

What Other’s Have Said“I’ve always recognized the importance of LinkedIn, but never seemed to find the time to enhance my profile to get the results I wanted. 

My ‘LinkedIn Tune-up’ workshops with Bryce helped me identify where to focus and actually make the appropriate changes so my LinkedIn profile would more effectively represent me as a professional.” Roger McConville,

Vice President, SAP

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