Success factors (jobs2web) ctrn 2012

Talent Acquisition Strategies and Best Practices for 2012

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Jobs2web & SuccessFactors

• Jobs2web acquired by SuccessFactors December 2011

• SuccessFactors is the HCM Cloud division of SAP

• Products include Goals, Performance, Workforce Planning, Recruiting, Compensation, Learning & Succession planning

• Today we are going to focus on Recruiting Marketing (aka Jobs2web)

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Some of our Clients

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Revelations

No Silver Bullet

Quit Chasing the Shiny Object

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The Story Of A Hire

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The Story Of A Hire

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The Story Of A Hire

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Corporate Career Site

Career Home

Why Work Here

Search & Apply

Job Boards

Sourcing Tools

HeadHunters

Campaigns & Events

College

Military & Diversity

Mobile & Micro Sites

Social Recruiting

CRM

Passive Candidates

???

Job Aggregators

Internal Mobility??

Referral Tracking

Source Reporting

Select (ATS)

Requisition Approval &

Management

Applicant Screening & Assessment

Offer Management & Onboarding

Compliance & Reporting

Job Search & External Posting

Legacy Recruiting Capabilities

Attract & Engage

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Job Boards

Sourcing Tools

HeadHunters

Campaigns & Events

College

Military & Diversity

Mobile & Micro Sites

Social Recruiting

CRM

Passive Candidates

???

Job Aggregators

Internal Mobility??

Referral Tracking

Source Reporting

Recruiting Marketing

Attract Engage

Career Site Optimization

Mobile Career Site

Re-marketing Campaigns

Social Matcher

Customized Landing Pages

Talent Community

Attract talent directly to you

Engage and capture talent inside and out

Search Engine Optimization

Smart Job Publishing/feeds

Social Sourcing/referral

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Applicant Screening & Assessment

Compliance & Reporting

Attract

Recruiting Execution

Career Site Optimization

Search Engine Optimization Mobile Career Site

Smart Job Publishing/feeds

Social Sourcing/referral

Re-marketing Campaigns

Social Matcher

Customized Landing Pages

Recruiting Dashboard & Analytics

Mobile Approvals

Team-based Recruiting

Simplified UI

Social SelectionCompetency-based

Interviewing

Internal Mobility

Engage

Talent Community

SelectAttract talent directly

to youEngage and capture talent inside

and outSelect the best faster and

easier

ATTRACT

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Attract Candidates – Think Automation

Major Job Boards

Job Aggregators

Search Engines

Social Networks

Niche Job Boards

Jobs Job View Join Talent Community Apply In ATS

Recruiting Analytics

Job Feed & SEO

Job Feed

Job Feed

Job Feed

Job Feed

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Attract Candidates – SEO Fun Stats

Job226 Million

The following stats are the number of searches per month on Google

Recruitment Jobs 13.6 Million

Government Jobs3.4 Million

Bank Jobs1.8 Million

At Home Job1.8 Million

Teaching Jobs1.5 Million

Medical Jobs1.5 Million

Denver Jobs165,000

Mobile DeviceDenver Jobs

33,100

Denver IT Jobs165,000 Denver Health Jobs

6,600

Hospital Jobs in Denver2,900

Denver Nurse Jobs2,400

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Attract Candidates – SEO

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Measuring SEO Success

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Attract Candidates – Social - Facebook

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Attract Candidates – Social - Twitter

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Attract Candidates – Social - LinkedIn

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Attract Candidates – Social - Pinterest

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Social Stats

Visits:109,707

Apply:23,548

Interview:737

Hires:81

Visits:48,397

Apply:3,799

Interview:265

Hires:121

Apply/Hire: 268

Apply/Hire: 31

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Attract Candidates – Job Aggregators

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PPC Listings

Measuring Job Aggregators

Source Engine Visits SubscribesApply

Completes Qualifieds Interviews Hires

Indeed PPC 408,200 29,693 28,689 2,671 719 341

Simply Hired PPC 78,294 3,574 3,335 645 115 57

AllHealthJobs PPC 3,678 432 526 113 26 16

JobsOnline PPC 12,778 976 895 102 35 14

Source Engine Visits SubscribesApply

Completes Qualifieds Interviews Hires

Indeed 680,478 54,367 60,921 7,723 1,477 813

Healthcare Jobs ON Display 26,151 5,704 7,351 900 164 94

SimplyHired 37,324 743 1,054 220 55 34

Hospital Dream Jobs 4,242 907 1,006 133 31 20

Organic Listings

AppliesPer Hire

SourceCost

Cost Per

Visit

CostPer Hire

84 375,292.98 $ .92 $ 1,100.57

59 64,572.06 $ .82 $ 1,132.84

33 8,770.12 $ 2.38 $ 548.13

64 5,601.91 $ .44 $ 400.14

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Attract Candidates – Job Boards

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Attract Candidates – Niche Job Boards

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Measuring Job Boards

Source Engine Visits SubscribesApply

Completes Qualifieds Interviews Hires

SnagAJob 17,569 6,200 6,146 476 94 47

NSLPN 2,413 837 1,002 156 31 17

Absolutely Health Care 2,963 166 294 87 15 12

AllHealthcareJobs 3,580 856 1,057 142 18 10

Source Engine Visits SubscribesApply

Completes Qualifieds Interviews Hires

The Ladders 15,146 1,935 5,573 1,860 67 8

Dice 1,229 341 1,332 350 34 3

CareerBuilder 1,023 213 417 79 11 0

HotJobs 169 68 48 3 0 0

Major Job Boards

Niche Job BoardsApplies

Per Hire

SourceCost

Cost Per

Visit

CostPer Hire

131 50,093.52 $ 2.85 $ 1,065.82

59 213.20 $ .09 $ 12.54

25 1,340.08 $ .45 $ 111.67

106 .00 $ .00 $ .00

AppliesPer Hire

SourceCost

Cost Per

Visit

CostPer Hire

697 43,999.55 $ 2.91 $ 5,499.94

444 10,534.63 $ 8.57 $ 3,511.54

0 32,923.08 $ 32.18 $ .00

0 .00 $ .00 $ .00

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Novo Nordisk Case Study - MSL Campaign

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Novo Nordisk Case Study - Initial Results

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Novo Nordisk Case Study - Sample Data on Hires and Qualified Candidates

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Novo Nordisk Case Study - Revised Plan Based on Previous Data

ENGAGE

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Engage – Career Sites

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Engage – Career Sites – What Not To Do

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Engage – Career SitesPassives

Campus

Jobs

Jobs

Jobs

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Engage – Career Sites

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Engage – Career Sites

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Engage – Career Sites

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Engage – Career Sites

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Engage – Mobile

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Engage – Mobile

Front of Card Back of Card

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Engage – Mobile Analytics

• Taco Bell – 36% of candidates visit via Mobile

• Who gets the most candidates via mobile? 4 out of the top 6 are in Healthcare

• Major Healthcare Provider – 22 hires over 6 months via mobile – 50% of hires were Nurses!

• Mobile provides some of the lowest Applications Per Hire ratios at 14 apps/hire

• Top 5 most visited clients by candidates via mobile devices…1. Healthcare2. Manufacturing3. Retail4. Financial Services/Insurance5. Pharma/Biotech

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Engage – Mobile Analytics

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Engage – Why A Talent Community

Career Site

Passives = 92% Lost

Drop Offs = 50%

Non-Hired = Dead

Apply Process Applicants

Applicant Tracking System

Hires

Moved To HRIS

100 8 4

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Engage – Why A Talent Community

Talent Community

Career Site

Passives Captured

Drop Off’s Captured(Sourced &

Remarketed)

Non-Hired Are Recycled(Future Apply &

Viral)

Employee Referral & Mobility

Apply Process Applicants

Applicant Tracking System

Hires

Passive Capture RatesIncreased Viral ReferralsIncrease Re-Apply Rates

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Engage –Talent Community Automates Marketing

Job Agent Email Sent To A Candidate

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Engage –Talent Community Automates Marketing

Recruiter Alert Email

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Engage – Talent Community Aging

Category Apply Starts % > 1 Day % > 30 Days % > 90 Days

Business Management 521 48% 31% 18%

Chemist 242 40% 29% 15%

Clinical Studies 3,797 44% 28% 16%

College Programs 261 23% 15% 9%

Communications and PR 421 19% 12% 8%

Customer Patient Services 7,017 39% 25% 13%

Education and Training 1,509 50% 32% 20%

Engineering 18,056 48% 32% 19%

Environmental, Health & Safety 290 25% 21% 14%

Facilities 920 19% 12% 7%

Finance 2,722 29% 19% 11%

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Engage – Talent Pipelines

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Engage – Talent Community Member Map

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Engage – Talent Community Referrals

Measure

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Measure Everything

Recruiting Marketing Platform

Search

Campaigns

Referrals Events Mobile Internal

Job Sites Sourcing Career Site

ATS Recruiting Metrics

• Brand/Visitor Traffic• Campaigns/Activity• Converts/Captures• Cost Per Apply/Hire• Time To Fill/Quality• Key Perf Indicators

Social

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Measure – Full Line of Sight Analytics

Source Type Visits SubscribesApply

StartsApply

Completes Qualifieds Interviews Offers Hires

AppliesPer Hire

SourceCost

Cost Per

Visit

CostPer Hire

Alumni 826 34 145 525 203 19 7 5 105 .00 $ .00 $ .00

ATS Prospecting 397 19 27 161 96 15 5 3 54 .00 $ .00 $ .00

Blogs 54,793 4,721 5,619 3,210 668 69 17 13 247 3,679.11 $ .07 $ 283.01

Career Site 74,269 4,784 2,326 4,379 917 85 18 12 365 .00 $ .00 $ .00

Career Site Services 1,388 40 70 636 151 16 3 2 318 .00 $ .00 $ .00

Custom Campaigns 33,490 869 1,092 1,570 517 143 37 22 71 .00 $ .00 $ .00

Direct 565,831 26,041 43,013 44,795 10,905 2,248 606 459 98 .00 $ .00 $ .00

Email 1,356,387 14,871 172,192 88,428 13,015 1,664 316 238 372 .00 $ .00 $ .00

Employee Referral Marketing 3,552 20 87 373 118 8 4 4 93 .00 $ .00 $ .00

Events 6,822 329 252 377 99 23 15 8 47 .00 $ .00 $ .00

Imported TC Member 0 2,016 108 3,467 999 88 17 16 217 .00 $ .00 $ .00

Industry Groups 3,347 94 86 283 103 2 0 0 0 7,329.36 $ 2.19 $ .00

Job Aggregator 811,758 41,215 62,695 73,437 16,792 1,038 187 155 474 .00 $ .00 $ .00

Job Boards - Major 17,637 2,572 4,250 7,370 2,292 112 13 11 670 87,457.25 $ 4.96 $ 7,950.66

Job Boards - Niche 206,432 29,429 39,008 21,082 1,995 203 34 29 727 49,828.60 $ .24 $ 1,718.23

Monster 71,037 2,406 2,964 3,943 560 48 8 8 493 283,696.41 $ 3.99 $35,462.05

Other 162,931 20,556 25,462 8,034 898 165 29 24 335 .00 $ .00 $ .00

Pay-Per-Click 25,033 812 1,495 2,958 724 68 12 9 329 50,582.31 $ 2.02 $ 5,620.26

RSS 17,679 300 649 839 178 21 7 4 210 .00 $ .00 $ .00

Search Engine 783,394 12,333 15,306 21,409 4,105 528 140 118 181 .00 $ .00 $ .00

Social Network 771,440 175,461 286,143 280,951 39,541 4,968 735 613 458 1,460,445.66 $ 1.89 $ 2,382.46

Sourcing 379 13 9 6 4 2 1 1 6 .00 $ .00 $ .00

TOTAL 4,972,249 338,986 663,065 568,334 94,894 11,534 2,211 1,754 324 1,943,018.71 .39$ 1,107.76$

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Measure – Sourcing Mix

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Measure – Sourcing Funnel

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Measure – Source Stacked Trend

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Measure – Source Stacked Trend

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Measure – Media Dashboard

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Measure – Candidate Drop Off Report

What’s Next

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Big Trends Online

Big Data

Socialize Everything

Explosion Of Apps

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Example of Big Data

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Example of Big Data

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Social Media Spam

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Thought Social Recruiting Was This

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It’s More Like This

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How Do You Know Who To Talk To?

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Everyone Is Giving Off Social Signals

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Social Signals

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Social Signals

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Social Signals

New Relationships That = Movement

New Skills That I Care About

Events & Groups That I Might

AttendHistorical Locations That = Relo Possibility

References, Title Change

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Social Signals

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Social Alerting

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Using Social Registration

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Why Social Registration?

Profile- Work History- Title- Location- Education

Relationships(Now & Future)

Updates(Comments, Posts)

Communication(Life Long Link)

CRM(Notes, History, etc.)

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Social Alerting

Candidateemail@email.comPhone: 555-222-3333Title: Web DeveloperCompany: ABC Company

Agents Source Apply

Social Signals

High Pot: YES Call: 3 Months

Profile Update Or

Recommendation

“Just Interviewed”“Hate Boss”

New Friend:Recruiter

Call: NOW

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Moving to API’s

Jobs2web

API’s CRMATS

Social

Mobile

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Mobile Support With Talent Community API

Jobs2web

API’s

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iPad App To Access Talent Community

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Tom Steeletsteele@successfactors.com

952-697-2938