Demystifying the Design Sprint

Demystifying the Design Sprint

DS101

A Design Sprint is a flexible design framework that increases the chances of making something people want.

What is a Design Sprint?

Design Sprint Approach

UNDERSTANDClarify and focus on the

problem to solve

DIVERGEGenerate solutions to the

identified problem

CONVERGESelect which solutions are

best to move forward

BUILDCreate a low-cost prototype

to test with potential users

TESTTest the prototype with

users and debrief

✓

X

?

Make Things People Want

Make People Want

Things>

Design Sprint

SCIENTIFIC METHOD

DESIGN PROCESS

AGILE PHILOSOPHY

Rigorous

Experimental

Hypothesis Driven

Continuous Improvement

Collaborative

Responsive

Human Centered

Creative

Divergent

Great design comes from

the best designers.

*emapthy and collaboration

DESIRABILITY FEASIBILITY VIABILITY

we can createbusiness can grow with

thi$$$$

DESIGN SPRINTS WORK BEST AT DETERMINING DESIRABILITY

t h i sthissomebody wants

BIG (SOMETIMES SCARY) IDEAS ARE BEST FOR TESTING IN DESIGN SPRINTS

DATA CAN BE USEFUL BUT OFTEN TIMES ONLY LOOKS BACK AND

DOESN’T TELL THE WHOLE STORY

Value

accurately frame the problem

creative process

puddle on the floor

accurately frame the problem

set the direction

creative process

start end

accurately frame the problem

get validation on a solution

set the direction

creative process

EVIDENCE-BASED DECISION MAKING OVER HIGHEST PAID PERSON’S OPINION

accurately frame the problem

discover answers fast

get validation on a solution

set the direction

creative process

DESIGN SPRINTS ARE ALL ABOUT ANSWERS. PROTOTYPES ARE

MADE BUT ARE USUALLY DESTROYED AFTERWARDS.

accurately frame the problem

discover answers fast

align teams

get validation on a solution

set the direction

creative process

"It was one of the few experiences in

my career where I didn't have to

defend the process which was

refreshing.”

Design Sprint Participant TRIP ADVISOR

“”

accurately frame the problem

reduce risk of failurediscover answers fast

align teams

get validation on a solution

set the direction

creative process

Life is too short to build something nobody wants.

Ash Maurya AUTHOR, RUNNING LEAN

“”

FAQs

When you skip steps or pace it out, insights get shallow, ideas get dim, and momentum is lost.

FIVE CONSECUTIVE DAYS ALLOWS FOR FOCUS AND DEPTH

If your job can survive a 5-day vacation, it will thrive after a 5-day Design Sprint! *

Why 5 days?

Who should be in the room?

The best information comes from the least likely characters.

ORGANIZATIONAL DIVERSITY IS KEY}

How do we prepare?

Make sure you’ve got enough information to hit the ground running. Data can be collected from (potential) user interviews, product analytics, and market data.

PRE-SPRINT RESEARCH IS IMPORTANT

Day 1: Understand

What do we know? Who are we designing for?

What is the problem?

Assumption Storming

Who / Do

Empathy Mapping

Journey Maps

Problem Definition

Solve For The Right Problem

REDESIGN DASHBOARD

2

WANTED

WANTED

ID BIGGER PROBLEM

3

! !

ONLY THE CEO KNOWS HOW TO SELL

4

AD-TECH COMPANY

1

BUILD & TEST SALES DEMONSTRATION

5

Value Prop

NEW

INCREASED CONVERSION RATE

6

CUSTOMERS1 2 3

NEW

5

Day 2: Diverge

How many different ideas can we create?

Job Stories

Six-Ups

Six-Ups

Storyboards

Develop Many Ideas

$$$

BUY EXPENSIVE LOYALTY SOLUTION?

Points Program lots of money & 00/100

2

DESIGN SPRINT: LOYALTY IDEATION

3

TESTED MULTIPLE PROTOTYPES

1 2 3

4

RANDOM ACTS OF KINDNESS > POINTS

5

SAVE $, HAND WRITTEN NOTES

just because

6

GOAL: FOSTER CLIENT LOYALTY

1

Day 3: Converge

Which idea to test?

tough on people

*ideas

Assumption Matching

Sketching

Critique

Dot Vote

Day 4: Prototype

photo credit: Field Innovation Team

Physical Prototyping

Service Prototyping

Digital Prototyping

Digital Prototyping

Digital Prototyping

Interview Prep

Day 5: Test

Interviews

Interview Highlights

Assumption Learning

After the Design Sprint

Assumptions

Prototype

Test

Learn

DESIGN SPRINT DESIGN INTERVALS AGILE DEVELOPMENT

Understand

Diverge

Prototype

Test

Converge

WEEK 1Refine

Build

Test

WEEK 2Refine

Build

Test

WEEK 3Refine

Build

Test

WEEK 4Refine

Build

Test

WEEK n

- New Assumptions - New IdeaX

?or

Continue LearningSNIPPETS

VIDEO SHORTS

Subscribe to our

Design Sprint Shorts

series where we

spend a few minutes

per short to describe

why and how to

facilitate various

Design Sprint

exercises.

HIGHLIGHTS

QUICK READS

Check out a few of our

favorite articles for

Design Sprint planning:

○ Is a Design Sprint right for you?

○ What kinds of problems can

you solve with a Design Sprint?

○ 10 things to know when

planning a Design Sprint

○ All the materials you need to

run a Design Sprint

○ The value of a Design Sprint

COVER TO COVER

THE BOOK

Get the complete

guide to Design Sprint

methodology and

execution. Available

in paper or digital

formats.

LATE

SUMMER

2017

“The wisdom that you get from understanding a

customer’s pain, is never something you need to

backpedal on, it’s never something that you pivot on.

That’s irrefutable knowledge.”

David E. Weekly GOOGLE / FORMER STARTUP CEO

Q&A

EVAN.RYAN@FRESHTILLEDSOIL.COM