Stone2Cloud

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“Stone2Cloud: design, from immaterial to rematerial” is a presentation conceived for UC Berkeley, Center for New Media. The talk explores notions of idealism and utopia as they push forward ongoing waves of innovation. It ends on M-A-D's 2008 Venice Biennale installation in the Corderia Dell Arsenale.

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STONE 2 CLOUD : Erik Adigard, M-A-D / Feb2009

beyond PEOPLE, SPACES & …

•• people perceive spatiality through their media

•• innovation turns space into TIME

beyond PEOPLE, SPACES & SCREENS

#1. SCREEN = PREDICAMENT OF IDEALISM

research & design push us toward new idealstoward fetish objects + gateways to utopia:stain glass>cinema>TV>PC>web>mobile screens

#2. ENTER THE SCREEN & START DISEMBODIMENT*

#2. ENTER THE SCREEN & START DISEMBODIMENT*

#2. ENTER THE SCREEN & START DISEMBODIMENT*

#2. ENTER THE SCREEN & START DISEMBODIMENT*

a thin layer that contains & does everything

>

#2. SCREEN = INTERFACE

a thin layer that contains & does everything

interface as reality map

>

#2. SCREEN = THING

a thin layer that contains everything

interface as reality map

we leave ourselves out (disembodiment)we reconstruct ourselves (digitembodiment)

#2. SCREEN = IDENTITY

responsive: bottom line

universal: workers vs. systems

omnipotent: control

>>

MACRO IDEALISM = WHO/WHAT IS SOFTWARE?

responsive

universal

omnipotent

>>

#2. SCREEN = WHAT IS SOFTWARE?

networks are self-generative spaces

social structures: redefining identities & collectivities

spatial structures: simulations & abstractions

YES! we’ve gone from read-only to read-write!

#2. SCREEN = NETWORKS

“People are good, loving and generous. They want to give and share, so, if we empower them, the world become a better place”

- the “anti Facebook”

MICRO IDEALISM = WHAT WITH SOFTWARE?

disembodiment also means non-space > NEO-SPACE

new sets of time/space structures

digital horizons > digital perspectives

internet time > NEO-TIME

#2. SCREEN = NON-SPACE

accelerated by digitembodiment

the virtual physicality of 3Dworlds, avatars, etc

>

#2. SCREEN > RE-EMBODIMENT (virtual)

avatar > screen as 4D space (virtually sensate)

DU

ALT

ERM

#3. BEYOND SCREEN > RE-EMBODIMENT (physical)

accelerated by digitembodiment

the virtual physicality of 3Dworlds, avatars, etc

beyond the screen with locative media, ubicomp, etc

the digital meets us in our physicality

dataXspace pixelsXarchitecture

earth + data > AEROTOPIA

visitors > screen as RESPONSIVE topography

CH

RON

OPOLI

S

IDEALISM TODAY = ECOSOPHY

resolve the tensions of innovations, ethics & designs

update design to:

1: relate infosphere & earth 2: design as filter (protect people + air)3: ethics is bottomline

visitors > sensate (air) space / screen as hybrid

AIR

XY

•• we inhabit the screen

•• we inhabit the air

- culture of idealism > screen as utopia

- the computer doesn’t just sit there IT DICTATES

- disembodiment > digitembodiment & immaterial

- times of augmented/distributed challenges

- re-embodiment > rematerial > AEROTOPIA

- beyond PEOPLE, SPACES & SCREENS

- SO “where/what next?” >> pragmatic idealism