Amlan MPAs Rare Pride Campaign Anabele B. Barillo (CF)and Mercy S. Teves (LAP Supervisor)

Amlan MPAs Rare Pride CampaignAnabele B. Barillo (CF)and Mercy S. Teves (LAP Supervisor)

Fishers and Community buy-in in MPA management

SOCIAL MARKETING CAMPAIGN

The Social Marketing Strategy

As a result of the Threat Ranking…Target Audience

Desired Behavior Change

Fishers (160)

Stop Intrusion and/ or Report Intrusion

Community (7,000)

Report Intrusion

Governance and Enforcement strategy-Strengthen ManCom and Enforcement System

SOCIAL MARKETING CAMPAIGN

Social marketing activities

SOCIAL MARKETING CAMPAIGN

Insert top 5 SM activities

1. Radio plugs2. Billboards3. Posters4. Sermons/ Homily 5. Christmas carol with the mascot

Brand and message

SOCIAL MARKETING CAMPAIGN

3 Key Messages“If I fish outside the marine sanctuary, I will become a good and responsible parent securing fish for my children’s future.”

“If I report intrusions I will become a good member of the MPA intelligence network”

“If I report intrusions, I will be given a certificate of recognition of being “the BEST FISHERFOLK of the year” from the Mayor during the town fiesta celebration.

Slogan Ideas“Buotang ginikanan, gawas sa sangtwaryo magpanagatan”

“Lapu-lapu first class nga isda para sa atong mga bata”

“Gawas sa sangtwaryo managat; modaghan ang lapu-lapu para sa atong kaliwat”

“Pagtug-an sa kalapasan, segurado ang lapu-lapu alang sa atong kabataan”

Supporting activities

SOCIAL MARKETING CAMPAIGN

Insert top 3 BR activities

• Refresher and advance courses for the Enforcement Team• 24/7 guarding with proper

documentation (logbook)• Participatory Biophysical

Monitoring

Vision for the future

SOCIAL MARKETING CAMPAIGN

Bigger picture of LAP strategy

• Sustenance of the established MPAs in the Province

• Improving communication strategies of all environmental programs of the office

Support:Continued mentoring on SMFinancial/ Material Support (Provincial and Municipal LGUs)Technical