Best Seller Mega Minds With New York Times Best Selling Author Peggy McColl 1

http://PeggyMcColl.com

Best Seller Mega Minds

With New York Times Best Selling Author

Peggy McColl

Slight Schedule Change

• Monday, July 6th at 12noon – 2 Hour• Strategic Planning Session• The New York Times Best Seller Blueprint

Private Facebook Group

https://www.facebook.com/groups/560771250727379/

4This Webinar

Platform and Brand Building: Creating a Recognized Worldwide

5What’s a “Brand”?

• Widely Used and Recognized• An Identity• A Product, A Business, A Person, A Series, A Concept

Why Create a Brand

• Adds Financial Value• Influences Purchase Decisions• Creates Momentum• The Bigger the Brand The Greater the Chance of Success

with the New York Times Best Seller List!

7Author Brands

• The Author• A Single Book• Multiple Books• A Book Series• A Category / Genre• Fiction & Non-Fiction

Building / Constructing

• It Takes Time• Start with A Vision of the Outcome• Create a Plan• Get on With the Work• This is an Ongoing Process

Your Brand is Recognized When …

• People think of ____________ and they think of YOU.

10Can a Brand be?

• A Book?• An Author?• A Series of Books?• An Author’s Work?• An Author’s Business?• Or More than One of These?

11A 3 Step Process

• Decide on Your Brand• Create the Language / Wording / Messaging• Claim It!

Walk Through Each Step

#1. Decide on Your Brand

• What You DO• Your Specialty / Expertise • Think “Benefit”• How Will You or Do You Stand Out?• How Do You Want to be Recognized?

#2. Create the Language / Wording / Message

• Clear• Descriptive• Benefit-Oriented• Easy to Understand• A Few Words• May Be More Than One “Thing” / Description

15#3. Claim It

• On Your Website• In Your Signature• With Your BIO• The Introduction for Presentations / Speeches

Critical Success Factors

• Visually Appealing (a fraction of a second)• Engagement• Focus on Giving / Caring• Be Visible• Consistency (Color, Font, Style)

17Peggy McColl

Bruce McGregor: The GPS Guy

The Hunger Games

21Jo Campbell Hipkin

22Build Your Foundation

• “Without the foundations of a strong brand, most authors will never become a Best Seller.”

An Example of a Brand

25Dr. Wayne Dyer

26Hasmark

27Define Your Brand

• What do you want to be known for?• What do you specialize in?• What are some words could/would

describe your brand?• What would you love for your brand to

look like / portray?• Would you like a logo / design that people

can associate with you and your brand?

28When? How Often?

• As early as humanly possible• 6 Months BEFORE Your Launch• Consistency is Key• Keep It Going

29Platform Building

• Start with One Area of Platform Building• Do Another• Do Them Well

30Platform Building

• A Website• eMail List• Social Media (Facebook / Twitter / Linked In)• Videos (YouTube Channel)• Blog• Interviews / Publicity• Television• Speaking Engagements• Goodreads

31Goodreads

• Cover – similar to other online sites, most readers view the book cover as a thumbnail. A cover that communicates strongly at this size is key.

• Book Description – The value proposition for the book is extremely critical on Goodreads.

• Social Interaction – Remind your existing friends or fans to review your book on Goodreads and add it to their shelves. Put the Goodreads badge on your website to drive people to engage with your book.

32Forbes

• “Without a strong and loyal fan base, there are few routes to these lists!”

AS an Example:An Opt-In On Your Webiste

• Create an Opt-In On Your Website• Give Something Away for FREE• Ensure it is Something of TRUE

Value • Keep in Consistent Touch with

Subscribers

The Strategy Session

• Creating the Plan• Essential Steps • Actionable Items• Blueprint to Follow

Absolutely Essential

• Flexibility• Outcome Focused• Detachment• Trust / Faith / Knowing• ACTION!

36Open Q & A

Best Seller Mega Minds With New York Times Best Selling Author Peggy McColl 1

Documents

Peggy Swarbrick, PhD, FAOTA, CPRP · 6/29/2016 1 Best Practices for Physical Activity and Nutrition: Strategies to Enhance Wellness Peggy Swarbrick, PhD, FAOTA, CPRP Collaborative

Improved Process Performance Using “Best Practices” … Montreal Hewitt... · Improved Process Performance Using “Best Practices” in Alarm Management Peggy A. Hewitt & Peter

McColl-Kennedy & Tombs Professor Janet R. McColl-Kennedy University of Queensland AMA SERVSIG Doctoral Consortium 29 June 2006 Acknowledgement – (former

ROBERT MCCOLL MILLAR

Cashiers Names by Iain McColl

SALT Conference November 2015 Hilary McColl & Susan Thomas

Robert McColl Millar (University of Aberdeen, Scotland … · 2018. 10. 3. · 1 Robert McColl Millar (University of Aberdeen, Scotland – r.millar@abdn.ac.uk) The Problem of Reading

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Peggy Lane # 7 Peggy Plays Paris

Peggy Lane #2 Peggy Plays Off-Broadway

Peggy Lane #4 Peggy on the Road

Peggy Lane #5 Peggy Goes Hollywood

Anne McColl : : Copywriter, Creative Strategist, Design Nerd

Someone's Done that Already: The Best Practices of Sharing Best Practices, presented by Arthur Coddington, Peggy Duvette & Leo Romero

+ Fast Track to Write Your Book – Session 5 & 6 With New York Times Best Selling Author Peggy McColl 1 2 3 4 5 6 7 8

[Peggy McColl, Neale Donald Walsch] Your Destiny