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As a marketer or small business owner, you put a lot of resources into engaging and interacting with your Facebook fans, but are you getting a positive return on your investment? How can you ensure the time (and money) you are devoting to the world\'s largest social network is well spent?When it comes to Facebook, it takes a well formulated plan to create measurable and meaningful results.
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Presented by
Brandi Palechek
Digital Media Strategist
www.mnwc.org
Digital Learning Webinar:Building a Successful Facebook
Marketing Program
Minnesota Women in Marketing and Communications
Note: The hashtag for today’s webinar is #mwmcfb
www.mnwc.org
Agenda
• Review Facebook Website Changes• Laying a Solid Foundation• Growing Your Facebook Fan Base• Managing a Facebook Community• Measuring Your Return on Investment• Question & Answer
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Ch-Ch-Ch-Changes
• Smart Lists• Newsfeed and Ticker• Account Settings• Privacy Settings• Subscriptions• Facebook Timeline
www.mnwc.org
Laying a Solid Foundation
• Smart Lists• Newsfeed and Ticker• Account Settings• Privacy Settings• Subscriptions• Facebook Timeline
www.mnwc.org
Growing Your Facebook Fan Base
• Smart Lists• Newsfeed and Ticker• Account Settings• Privacy Settings• Subscriptions• Facebook Timeline
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Managing a Facebook Community
• Smart Lists• Newsfeed and Ticker• Account Settings• Privacy Settings• Subscriptions• Facebook Timeline
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Measuring Your ROI
• Monitoring community growth• Post Likes, Comments, and Shares• Key statistics from Facebook Insights• Google Analytics Reporting• Adding Google Tracking URLs• 3rd Party Social Media reporting tools
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Additional Resources
Facebook Success Summit 2011by SocialMediaExaminer.com
Facebook All-in-One Marketing for Dummiesby Amy Porterfield, Phyllis Khare, Andrea Vahl
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)by Dave Kerpen
The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Webby Mari Smith
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Question & Answer
Do you have any questions about the information covered in today’s webinar?
If so, please enter them into the Chat Box on your GoToWebinar Control Panel.
www.mnwc.org
Connect with Me
Email: brandipalechek@comcast.net
Facebook: http://www.facebook.com/brandi.palechek
Google+: http://gplus.to/brandipal
LinkedIn: http://www.linkedin.com/in/brandipalechek
Tumblr: http://brandipal.tumblr.com
Twitter: @brandipal
www.mnwc.org
Conclusion
Thanks for joining us today!
Join us for our next Digital Learning Webinar:
Leveraging LinkedIn for Professional SuccessTuesday, November 22nd@ 1:00PM CST
Register at http://www.mnwc.org/events/item/93
Please visit MNWC.org for a current calendar of upcoming events.
www.mnwc.org
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