Campus advertising effectiveness

CAMPUS ADVERTISING EFFECTIVENESSBY: Sydney McKinney, Nicole Otto, Stacey Northup, or Ben Long

Agenda Preliminary Research Background Research Questions Hypothesis Advertising Methods Survey Results Conclusions

Preliminary Research Media Effectiveness

Social Media Print Media Outdoor Media

Comedy Show Background Presented by the Carolina Union

Activities Board (CUAB) DSI Improvisational Comedy Featured future Student Body President

Will Leimenstoll

Research Questions RQ1: What is the most effective form of

advertising for CUAB’s comedy event? RQ2: In which ways are students at UNC-

Chapel Hill most effectively influenced with advertising?

RQ3: In which ways should CUAB advertise for future events?

Hypothesis Social Media, in the form of a Facebook

event, will be the most effective form of advertising.

Advertising Methods Facebook Group DTH Story DTH Advertisement Flyers Word of Mouth

Facebook Event

The Daily Tar Heel Story

The Daily Tar Heel Advertisement

Flyers Similar style to

the Daily Tar Heel for consistency

Over 1,800 passed out in the Pit and on South campus

Survey Total Population

Sampled Representative or

Evaluative?

Results

YearFirst Year –

1Sophomore

– 9Junior – 7Senior – 5Fifth Year –

0

Gender

Male – 11

Female – 11

Other – 0

Housing

On-Campus – 12

Off-Campus – 10

Results (continued)

Conclusions Advertising methods did have an effect

on the number of people who attended the comedy show

The Historic Playmakers Theater

Conclusions Results were consistent with our

hypothesis

Conclusions Facebook preferred method of contact,

second to word of mouth

Our Suggestions In the Future, use Facebook    Word of mouth is tied to Facebook

Our Suggestions Traditional forms of advertising won’t

hurt, but offer little help      

Questions? Email us!

snorthup@live.unc.edu smckinne@live.unc.edu notto@live.unc.edu balong@live.unc.edu