Constantly Curious

/ CONSTANTLY Curious

DESIGN PORTFOLIO OF JOSH SANDERS

/ CONSTANTLY Curious

JOSHSANDERSDESIGN.COM

— Charles Baudelaire

I set out to discover the why of it, and to convert my pleasure into knowledge.

CONSTANTLY CURIOUS

From the moment we are born, one of our most basic instincts is to be curios. As young children, we fulfill our curiosity by asking questions about anything and everything. With every question and answer that we ask and receive, not only are we constructing a new understanding of our world, but we are constructing a new version of ourselves. It's this child-like curiosity that I try to instill in my everyday life.

I constantly find myself questioning why things are the way they are. Sometimes it even gets me in trouble. People take it in such a way that they assume I am trying to argue with them, when in reality it's just my curiosity taking over. It is this curiosity that is vital not only in my everday life, but also in my design process. By remaining curious and questioning my surroundings, I am constantly learning, evolving, and progressing as a designer.

Each project that is showcased in this portfolio is prefaced by a ques-tion that I asked in the preliminary stages of design. Every question is meant to stimulate your thought process, as well as offer you insight as to how I approached designing for the solution.

/ 01A NATURAL CLEAN (010–023) THE NEW INDUSTRY STANDARD

/ 02(024–041)

/ 05DEFY GRAVITY (074–087) INSPIRING THE CREATIVE

/ 06(088–125)

/ 09A TEAM FIT FOR WINNING (148–165)

/ 10BREAKING THE MOLD (166–177)

JOSH SANDERS / Design Por t fol io

/ TABLE OF CONTENTS

CONSTANTLY CURIOUS /

/ 03A TOAST TO THE CAPITAL CITY (042–061)

/ 04ACCESS DENIED (062–073)

/ 08EXPERIENCE THE ROAD (138–147)REVIVE A DYING CITY

/ 07(126–137)

/ 11IDENTITY (178–189)

CONSTANTLY CURIOUS /JOSH SANDERS / Design Por t fol io

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Why maintain such a narrow target demographic when it can be expanded?

A NATURAL CLEAN

WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 A NATUR AL CLE AN / 1.0

Packaging

FO C U S /

CL IEN T /

Coco Qui

IN S T RU C T O R /

Package Design 1

CL A S S /

Create a product line extension for a brand in the personal care market. This line extension must implement eco-conscious efforts.

AXE personal care products are at the forefront of the industry and could easily be labeled as the most popular brand among teenage and yound adult males. The marketing strategy AXE uses is solely based on the idea that “sex sells.” I saw this as an opportunity to not only extend the brand by offering an eco-conscious product line, but to also open up the target demographic by appealing to middle-aged men. In doing so, a wider consumer base would be created, thus generating more profit and brand acknowledgment for the company.

I created the sub-brand AXE ELEMENTS for the eco-friendly product line to help reinforce the connection with nature that the product would have. The concept behind the name is two-fold. First, it is a referrence to the elements of the periodic table (the most basic forms in nature), and second, it relates to the 4 basic elements Wind, Water, Fire, and Earth. By using aluminum bottles and containers the product line has the abil-ity to be recycled. There is a second option of buying ‘refill’ packs which allows for re-usability—further promoting the eco-friendly brand.

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FwFace Wash

FUSION4oz • 119mL

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CConditioner

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SShampoo

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Shampoo

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e l e m e n t s

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e l e m e n t s

CConditioner

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e l e m e n t s

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e l e m e n t s

Body Wash

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SCORCH

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ScShaving Cream

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SCORCH

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e l e m e n t s

CConditioner

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e l e m e n t s

SShampoo

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e l e m e n t s

Body Wash

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SCORCH

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ScShaving Cream

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e l e m e n t s

RRefill

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e l e m e n t s

RefillBody Wash

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SCORCH

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e l e m e n t s

FwFace Wash

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e l e m e n t s

CConditioner

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e l e m e n t s

SShampoo

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e l e m e n t s

Body Wash

Bw8oz • 237mL

SCORCH

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e l e m e n t s

ScShaving Cream

WARP8oz • 237mL

e l e m e n t s

RRefill

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SURGE8oz • 237mL

e l e m e n t s

RefillBody Wash

R8oz • 237mL

SCORCH

e l e m e n t s

FwFace Wash

FUSION4oz • 119mL

e l e m e n t s

CConditioner

FUSION8oz • 237mL

e l e m e n t s

SShampoo

SCORCH8oz • 237mL

e l e m e n t s

Body Wash

Bw8oz • 237mL

SCORCH

z • 23

fter Sh

oz • 1

e l e m e n t s

ScShaving Cream

WARP8oz • 237mL

e l e m e n t s

RRefill

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SURGE8oz • 237mL

e l e m e n t s

RefillBody Wash

R8oz • 237mL

SCORCH

Fw Face

nts S S

e l e m e n t s

PPomade

WARP8oz • 237mL

e l e m e n t s

AsAfter Shave

SURGE4oz • 119mL

ashR 8

Fw Face

nts S S

e l e m e n t s

PPomade

WARP8oz • 237mL

e l e m e n t s

AsAfter Shave

SURGE4oz • 119mL

ashR 8

Fw Face

nts S S

e l e m e n t s

PPomade

WARP8oz • 237mL

e l e m e n t s

AsAfter Shave

SURGE4oz • 119mL

ashR 8

e l e m e n t s

FwFace Wash

FUSION4oz • 119mL

e l e m e n t s

CConditioner

FUSION8oz • 237mL

e l e m e n t s

SShampoo

SCORCH8oz • 237mL

e l e m e n t s

Body Wash

Bw8oz • 237mL

SCORCH

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oz • 1

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ScShaving Cream

WARP8oz • 237mL

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RRefill

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SURGE8oz • 237mL

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RefillBody Wash

R8oz • 237mL

SCORCH

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Regardless of any situation, how can good design ever be sacrificed?

THE NEW INDUSTRY STANDARD

Branding, User Experience

FO C U S /

United Airlines

CL IEN T /

Jeff Ho

IN S T RU C T O R /

Graphic Design 2

CL A S S /

Choose a company to rebrand, develop ways to improve customer interaction and user experience, and implement eco-conscious efforts.

The airline industry is one of the most highly criticized industries out there today. Rising fuel prices, extra fees for bags, and the chaos caused by late or canceled flights are all factors involved. A widely publicized change in the industry ocurred when United Airlines and Continental Airlines merged to become the world’s largest airline company comglom-erate. What caused a huge outcry was the identity system chosen for the new company—a mindless mash-up in which the United name was com-bined with the Continental logo, thus eliminating the infamous Saul Bass

“tulip” logo that United was known for. I saw this as a great opportunity to bring back some design credibility to United while employing more eco-friendly business solutions. Also, by boosting customer experience and satisfaction, United would gain a larger and happier consumer base.

In order to show growth and a shift towards the future in Airline indus-try standards, I felt that a completely new, fresh, and meaningful iden-tity was needed. The logo expresses the connections from place to place that were created when the two companies merged. It symbolizes that United Airlines is the center of the world's largest travel community.

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WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 THE NEW INDUSTRY STANDARD / 2.0

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U N I T E D

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TRASH LANDINGSEQUAL CRASH LANDINGS...

LEARN ABOUT UNITED’S SUSTAINABLE EFFORTS

AT UNITED.COM/SUSTAINABILITY U N I T E D

LESS EXCESS...CLEANER PROGRESS

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LogoWelcometo

UNITEDMobile

BookFlights

FlightCheck-In

FlightStatus

SecurityUpdate

MileagePlus

Check-InHome

Mandatoryfieldsindicatedby*

*FirstName

*LastName

MileagePlusmember#

card#usedforpurchase

SanFrancisco,CA(SFO)

*DepartureCity

Continue Clear Quit

Remembermyinfountillogout

WelcomeHome

PresetSeatControls

Boarding

WELCOMEJoshSanders!

Youarenowcheckedinto

yourupcomingflight.The

followingcontainsallyour

detailsandboardingpass.

FlightPlans

U1986SFO-DTW

DepartureDate 18Dec2010

DepartureTime 09:30

ViewBoardingPass

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U N I T E D

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U N I T E D

FLIGHT

U1986GATE

24SEAT

5ABOARDING TIME

8:45PM

MPASSENGER DATE

San Francisco Detroit

JOSH SANDERS DECEMBER 20, 2010

SFO DTW

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Why does hierarchy often become a mere afterthought?

A TOAST TO THE CAPITAL CITY

Packaging

FO C U S /

Stolichnaya Vodka

CL IEN T /

Tom McNulty

IN S T RU C T O R /

Package Design 4

CL A S S /

Develop an evolutionary design that improves upon the brand's existing design, and a revolutionary design that takes a whole new direction.

Stolichnaya (Stoli) is the number one imported imported vodka from Russia. It is a staple in bars and has a growing popularity among the young adult demographic. Stoli is recognizable by the strong red, white, and gold label bearing the popular Hotel Moskva—an iconic landmark in Moscow. Stolichnaya, derived from 'stolitsa,' translates to 'Capital City.' These elements all help distinguish the brand from competitors, but the design of the label itself is very congested and heirarchy is very hard to establish due to all of the information.

For the evolutionary design, I developed a two-piece label for the main facing area in order to help sort the relevant information. I returned the drawing of the Hotel Moskva back to the correct perspective and created a seal to establish the idea that Stoli is a quality imported product. For the revolutionary design, I chose a slightly tapered, yet rounded bottle to subtly reflect the architectural beauty of the Kremlin—also located in Moscow. Being that most traditional vodka bottles are transparent, I decided to make the bottle white in order to add a unique and mystical element to the vodka which helps stand tall amongst competitors.

B R IEF /

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WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 A TOAST TO THE CAPITAL CIT Y / 3.0

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EVOLUTIONARY DESIGN

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Current Design Evolutionary Design

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REVOLUTIONARY DESIGN

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Current Design Evolutionary Design Revolutionary Design

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How can readers experience all of the information they read first-hand?

ACCESS DENIED

FO C U S /

Feliciano Type Foundry

CL IEN T /

Ariel Grey

IN S T RU C T O R /

Typography 4

CL A S S /

Promote a typeface by choosing a concept that resonates with it. Create a promotional set of books—one that develops the concept and the other as a type specimen display book.

The Stop Online Piracy Act (S.O.P.A.) was a huge push by government officials and the entertainment industry to put regulations and limits on internet use and access. The intention was to inhibit the illegal downloading of artistic copyrighted material, but it was written so poorly that it would have illegalized sites such as Wikipedia, Reddit, and all torrent or FTP sites. Even material on popular social websites like Facebook, Youtube, and Twitter could be affected.

As a modular-slab serif, Morgan Avec has a digital look and feel to it, which paired well with the topic of the internet. It also is part of a huge network of typefaces called the Morgan Project, which fit perfectly in the sense that the internet is the largest network we know. The concept for the books was to inform the reader about S.O.P.A. while at the same time introducing them to what life would be like if the legislations was passed. Multiple uses of censorship are in place throughout the books—meant to frustrate the reader by not allowing them to receive all the information that the books have to offer.

B R IEF /

O V ER V IE W /

A P P R OACH /

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WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 ACCES S DENIED / 4.0

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er’s

“wit

er’s

“wit

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Why not deliver an innovative product in an innovative way?

DEFY GRAVITY

Packaging

FO C U S /

CL IEN T /

Paul Kagiwada

IN S T RU C T O R /

Package Design 2

CL A S S /

Develop a promtional packaging system for a new shoe release.

When Nike comes out with a new shoe model, they need a quick and easy way to get that model in the public’s view. What better way to get that publicity than to ship a complimentary, promotional pairs of the new shoe model to celebrities and popular media outlets?

This promotional package showcases Nike's Lunarglide running shoe. Given the name and reference to outerspace that the shoes has, I felt the packaging for this shoe needed to portray that idea while remaining functional and interesting. For this reason, I designed the packaging based on the look and feel of a space cargo container.

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WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 DEF Y GR AV IT Y / 5.0

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JOSH SANDERS / Design Por t fol io CONSTANTLY CURIOUS /

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What does it take to inspire the creative community?

INSPIRING THE CREATIVE

Packaging, Branding

FO C U S /

The Collective

CL IEN T /

Tom McNulty

IN S T RU C T O R /

Package Design 4

CL A S S /

Create a store that addresses a specific need in our society. Create an identity and packaging system for the store, along with identities and packaging systems for at least 3 sub-brands under the main store brand.

The Collective strives to deliver inspiration and the opportunity for individuals of all skill levels to create. At the same time, the store acts a the starting point to help build a community for artists and passing on the importance of art/ creativity to future generations.

To be an artist means something to us and we believe that every single customer, no matter age or experience, is an artist in their own way. Customers are able to experience an emotional connection with the brand and become a part of the art community when they visit the store and actively engage in community based events and workshops. The store's sub-brands cater to different audiences and each line has a unique personality. The children's line (Primary) is educational, fun, and non-toxic. The mid-price point, or craft line (Core) offers products for people who enjoy being creative as a hobby or are looking to start creating without paying the high prices of premium products. Apex is the premium line which consists of the highest grade products which are aimed at working professionals and students.

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MAIN BRAND

Everyone interested in art and creativity

The Collective is the starting point for helping to build a community for artists and passing on the importance of art/ creativity to future generations. Products under this brand cover general supplies.

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PRIVATE BRAND

Children 1-7 yrs

Primary offers children fun and exciting art supplies. The packaging presents inviting drawings of animals and adds an educational element with the play on word/ letter association.

U S P /

PRIVATE BRAND

Art Enthusiasts/ Hobbyists—All ages

Core presents the everyday art enthusiast an opportunity to create with quality supplies at affordable prices. Covering a wide range of products, Core's packaging system is color coded to make finding the right materials quick and easy.

U S P /

PRIVATE BRAND

Creative professionals and art students

Core presents the everyday art enthusiast an opportunity to create with quality supplies at affordable prices. Covering a wide range of products, Core's packaging system is color coded to make finding the right materials quick and easy.

U S P /

INSPIRING THE CRE ATI VE / 6.1

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UTILITYKNIFE

Distributed By:

The Collective Creative Supplies

Portland, Oregon 65703-1037

Made in The United States of America

Quick Change Mechanism

DIE CUT

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WARNING: CHOKING HAZARDMAY CONTAINS SMALL PARTSNOT FOR CHILDREN UNDER 3

C is for

Features:

SIX BRIGHT COLORS

ALL NATURAL WOOD CRAFT STICKS

SMOOTH QUALITY

NON TOXIC

4 1/2 IN X 3/8 IN X 1/16 IN

THE COLLECTIVE CREATIVE SUPPLIESPORTLAND, OREGON 97209-1037

503 22241 2010 COLLECTIVEART.COMMADE IN THE UNITED STATES OF AMERICA

ndred C

raft Stick

A fantastic tool to stimulate the imagination. Creating with craft sticks teaches basic elements of construction and form. Flat projects are perfect for first time users, while 3-dimensional activities will challenge the more skilled user.

Wooden200C O U N T C O L O R E D S T I C K S

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(Dr)DRAWING CORE Drawing covers the wide range of drawing products, from different substrates to various drawing materials. CORE Drawing has all things needed to kickstart the artist in everyone.

(Sc)SCULPTING CORE Sculpting provides all the necessary products to get started on your next 3-D project. Clay modeling, foam scultiping, wood building etc. CORE Sculpting has you covered.

(Bb)BOOK BINDING CORE Book Binding allows for the art of book binding to be at the fingertips of all who are interested in this craft. Products range from PVA glue, stitching, and binding materials.

(Pt)PAINTING CORE Painting includes everything the artist needs to complete their own masterpiece on the canvas. From brushes, canvases, paints and paint sets, CORE Painting provides it all.

(Ad)ADHESIVES CORE Adhesives covers all the artist’s needs for piecing together components of a project. Whether it be spray mount, fixatives, tape, or other bonding products, CORE is the sure bet.

(Gn)GENERAL CORE General includes products for storage, cross-media products, cutting and matting materials, and all other miscelaneous supplies that the creative individual may need.

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DESKTOPORGANIZERThe CORE desktop organizer is an essential piece of equipment for any artist who is using multiple utensils and/ or tools at the same time. The organizer has 9 metalprongs that easily bend to shape various positions to hold all of the busy artist’s tools.

Organizer readyfor use

Organizer in use(knife and ruler not included)

Distributed By:The CollectivePortland, Oregon 65703503-943-6767www.thecollective.comMade in USA Gn

9-PRONG BENDABLEORGANIZERCAN HOLDMULTIPLE TOOLS ALLAT ONCED

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WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 BUILDING A CREATI VE COMMUNIT Y / 6.0

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ARTIST’S

COLOREDPENCILS

CORE colored pencilsfeature artist qualitycolor that easily lays down and blends onmost forms of paper.

Yellow

Dark Yellow

Orange

Vermilion

Carmine

Bordeaux Red

Light Violet

Violet

Cobalt Blue

Light Blue

Dark Blue

Prussian Blue

Bice Green

Pea Green

Grass Green

Dark Green

Dark Ochre

Indian Red

Dark Brown

24 COLORS

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How can perception be changed while the information remains purely objective?

REVIVE A DYING CITY

Web Design, Branding

FO C U S /

The City of Detroit

CL IEN T /

Bob Slote

IN S T RU C T O R /

Graphic Design 3

CL A S S /

Create a brand presence and website for your hometown city.

The city of Detroit holds the national perception of a dying and rundown city—devoid of any economic growth or promise of jobs. However, in the last 5–8 years, there has been significant growth regarding renovation, entertainment, and economics.

In order to display this positive growth to the public, an identity that really resonated the essence of Detroit was paramount. The identity I created touches on the automotive history synonymous with Detroit as it has nuances and visual feel of a car emblem. It also represent the city coming full-circle and gaining life again. The website is designed as a purely interactive website, and it forces the viewer to “rebuild” Detroit by clicking on the buildings in order to access the information.

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DETROIT

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How can such an established company increase their brand experience?

EXPERIENCE THE ROAD

Packaging

FO C U S /

Harley-Davidson

CL IEN T /

Tom McNulty

IN S T RU C T O R /

Package Design 3

CL A S S /

Extend a company into a new but feasible product market.

Harley-Davidson is easily at the top of the motorcycle industry, and is a company that has developed an immense brand loyalty among its customers throughout the years. The company's consumer demographic varies widely, from the stereotypical rough, biker club member, to young adult CEOs of fortune 500 companies. There has even been a growing number of women who ride and live the Harley-Davidson lifestyle.

Harley-Davidson Home is the sub-brand that I chose to develop as Harley-Davidson's approach at entering the home appliance market. The sub-brand holds true to the brand equity of Harley-Davidson by providing high-quality products that are reliable yet fashionably designed. Allow-ing the Harley-Davidson lifestyle to be brought into the house of the consumer helps create an even stronger connection between consumer and brand. It offers the ability for the consumer to experience the thrill of riding their motorcycles even when they are away from the road.

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JOSH SANDERS / Por t fol io 2012 CONSTANTLY CURIOUS /

ESPRESSO MACHINEHARLEY DAVIDSON HOME

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Why make smaller changes when a full rebrand would be more beneficial?

A TEAM FIT FOR WINNING

Branding

FO C U S /

Detroit Lions

CL IEN T /

Andrew Cambouris

IN S T RU C T O R /

Identity 2

CL A S S /

Rebrand a sports team, airline company, or cab company.

The Detroit Lions NFL team have been a struggling team for the last two decades, and in 2008 they even went 0-16 in the season. The team has become synonymous with being a losing team, a team that ruins good players when they aquire them in the draft, and notorious for poor coaching and management. Back in 2010 the team completed a small rebrand, but it was such a slight change to the identity that they were still associated with being a losing team.

I believed that a complete rebrand was necessary—one that would help spark a winning, warrior-like spirit. The identity has nuances of the mechanical, industrial, and automotive era that is in Detroit's historical roots as a city and region. At the same time, it possesses very modern and technical characteristics, as if to suggest that the team is like an unstoppable machine, akin to the superhero Iron Man.

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William Clay Ford, Sr.Owner, Detroit Lions Inc.222 Republic DriveAllen Park, MI 48101wcfordsr@detroitlions.com313.262.2000

Josh Sanders

102 Bucareli Dr.

San Francisco, CA 94132

10/17/11

Dear Josh,

I want to thank you yet again for the hard work and time that you have put into our company’s rebranding and the new

identity that you have created for our team, the Detroit Lions. I feel the new logo perfectly portrays a new movement and

presents the team as a dominating force in the National Football League.

As I stated at the last time we spoke, we have already started to move forward with the application of the new identity

across our full product line, including: team wear and gear, merchandising, and all multimedia applications. I am pleased

to let you know that you will be able to see the implementation of the new identity beginning on the first of next month.

Again, I thank you for the hard work and thoughtful care when leading this important project.

Sincerely,

William Clay Ford, Sr.

William Clay Ford, Sr.Owner, Detroit Lions Inc.222 Republic DriveAllen Park, MI 48101

William Clay Ford, Sr.Owner, Detroit Lions Inc.222 Republic DriveAllen Park, MI 48101wcfordsr@detroitlions.com313.262.2000www.detroitlions.com

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// Introduction

The correct use of the Detroit Lions’ new identity is essential in promoting, maintaining, and protecting the equity and value of what the team and franchise is known for as a team and brand in the NFL.

These guidelines have been created along with the new identity to help direct the implementation of the Detroit Lions visual expression. They are meant to provide an in-depth understanding of the mechanical structure and makeup of the Detroit visual communications system.

Following these brand specifications and all standards that are discussed in these guidelines will ensure consistency and a visually sound brand presentation along all forms of application.

// Contents

Signature 5_ Signature 6_ Signature Separation 7_ Specifications 8_ Clear Space 9_ Minimum Size 10_ Signature Colors 11_ Color Specifications 12_ Typography 13_ Unacceptable Use 14_ Acceptable Background Use 15_ Unacceptable Background Use

Graphics and Photography 17_ Secondary Graphics 18_ Variations in Use 19_ Photography

Application Examples 21 - 35

Graphic Assets

Old Identities

New Identity

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What a great idea, why does the design not reflect that?

BREAKING THE MOLD

Packaging

FO C U S /

Urban Legend Cellars

CL IEN T /

Tom McNulty

IN S T RU C T O R /

Package Design 3

CL A S S /

Redesign the packaging system for a local winery. Develop designs for two different price points: a $20 Cabernet and Chardonnay, and a $100 Cabernet Sauvignon complete with gift box.

Enjoying great wine is very prominent in the bay area due to Napa and Sonoma being only an hour or so away. However, the majority of the bay area is an urban environment—far from the rural atmosphere of the afformentioned areas. Urbanites need a wine that fits their taste: fast paced city life, bold, refreshing, artsy, and modern. Enter Urban Legend Cellars. Urban Legend is located right on the waterfront of Oakland’s ironworks district. The convenience of having a winery that caters to the urbanite’s lifestyle so close by gives Urban Legend such an opportunity for growth and popularity amongst the young adult city dweller.

With such a unique approach and young, urbanite target demographic, Urban Legend's packaging needs to be equally unique and eye catching. I first designed a new identity to help appeal to the young adult audience.The company's color palette is unlike anything that originates in Napa or Sonoma, and I saw that as the starting point for bringing their packaging to the next level. Paired with the use of bold colors, elements of the ur-ban environment have been implemented as secondary graphics, helping to complete the new look and feel of this modern, city-based winery.

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What makes a well-designed logo successful?

IDENTITY

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e l e m e n t s

LEGIONNAIREC O M B A T A T H L E T I C S

SPORTING GOODS

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e l e m e n t s

LEGIONNAIREC O M B A T A T H L E T I C S

SPORTING GOODS

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WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 IDENTIT Y / 10.2

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WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 IDENTIT Y / 10.3

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HAMMERHEADSs u m m e r l e a g u e

WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 IDENTIT Y / 10.4

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HAMMERHEADSs u m m e r l e a g u e

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DETROIT

U N I T E D

WEEKS / 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 IDENTIT Y / 10.5

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DETROIT

U N I T E D

All Rights Reserved. No portion of this publication may be reproduced, stored in a retrieval system, or transmitted in any form as well as by any means electronic, mechanical photocopying, recording, or otherwise without permission of the copy right holder.

586 943 7766

79 New Montgomery St. San Francisco, CA 94105

Mary Scott

Constantly Curious

Giant Horse Printing

joshsandersdesign@gmail.com

Senior Portfolio

Chronicle Text G1, Flama

Finch 100lb text

joshsandersdesign.com

Mary Scott

Josh Sanders, Jin Fujiwara, NASA

The Key Bindery

P H O N E /

ACA D EM Y O F A R T U NI V ERS I T Y /

D EPA R T M EN T CH A IR /

T I T L E /

P R IN T ER /

EM A IL /

C O U RS E /

T Y P EFACE S /

PA P ER /

W EB /

IN S T RU C T O R /

P H O T O G R A P H Y /

B IN D ER /

JOSH SANDERS

This wouldn’t have been possible without all of your help.

A huge thanks to my mom and dad for all the help and support. With two computers and a full semester's worth of work stolen, they helped me get back on track. Also to my aunt Helen, who helped when I needed it most. This book would not have been possible without them.

To Roland Young, Ariel Grey, and Mary Scott—thank you all so much for your guidance and insight. I have learned much under your direction. A special thanks to Sami Saaud and Tom McNulty for really pushing and inspiring me to challenge myself daily. You both have had the biggest influence on my abilities as a designer.

To all my friends who offered feedback or support at any point in my journey—thank you. To all my roommates, previous and current, who put up with me calling them into my room for input countless times per day, thanks for offering a fresh set of eyes whenever I needed them. A special thanks to A.K. for opening my eyes to the Academy of Art University and motivating me to move out to California. Without your help, who knows where I'd be right now. Lastly, all of the thanks in the world to Allison Wudel for the countless hours of keeping me company during late nights and lending a helpful hand whenever you could. It is safe to say that without you, I would not be where I am right now. From the bottom of my heart...thank you.

FA MILY /

T E ACH ERS /

F R IEN D S /

JOSHSANDERSDESIGN.COM

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