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C O N T A C T

Writer . Corporate communicator .

W A Y N E A S P L A N D

A writer and communicator who is….

Strategic Goes beyond communication to engage people, align teams and deliver real organisational and customer outcomes.

Creative Super-inventive, particularly when it comes to strategic thinking, positioning, storytelling and content.

Business savvy Walks the talk, with high levels of business acumen and Head of Communications, ELT, SLT and Investor Relations experience.

Curious A proactive researcher who constantly brings new insights to the table. Always looking for new opportunities and better ways of doing things.

Digital Working in (and writing about) digital media for more than 20 years… almost as long as the Internet’s been ‘a thing’.

Work

I have worked as an in-house or consulting communicator across many different industries. My past clients include:

Philosophy

I believe the purpose of all communication is to unite people… to create a connection. I also believe that, in a world of accelerating change, communication has never been more important to organisational performance. That’s because it’s the first step in:

• Realising a vision or goal.

• Executing a strategy, transformation or project.

• Leading your people and culture.

• Helping high performing people become high performing teams.

• Building a customer relationship, brand or reputation.

• Commercialising an idea, innovation or start-up.

This is why I’m focussed on raising the impact and profile of the Communications function through research papers, such as:

• The robots are coming: AI, automation and the future of Corporate Communications.

• Strategic alignment: How communicators can change the face of leadership (co-authored with Zora Artis GAICD SCMP FAMI CPM).

Strategy & change communicationCommunication that delivers results… right when it counts.

• Corporate strategy communication.

• Transformation and change communication.

• Organisational alignment.

• Employee, customer, partner and stakeholder engagement.

• Strategic narrative creation and communication.

• Purpose, vision, values and customer/employee value propositions.

• Communications counsel.

Content & thought leadershipContent that brings your organisation, ideas and performance to life.

• Research papers, speech writing and articles.

• Briefings and presentations (e.g. customer, people, media, investor).

• Corporate, strategic and financial reports.

• Sales and Marketing collateral (e.g. pitch decks, digital, flyers, scripts).

• Corporate Citizenship (e.g. Reconciliation Action Plans, Diversity & Inclusion).

• All supported by extensive research and analysis.

Services

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