Creating a High Impact Resume - Santa Clara University · PDF fileCreating a High Impact...

Creating a High Impact Resume Presented by: Jocylen Ashton, Director Graduate Business Career Management

LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers

gbpcareers@scu.edu 408-551-3000x6168

www.scu.edu/business/graduates/careers

Average time spent reading a resume

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Your resume has multiple purposes

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It will benefit you to keep the following in mind when writing your resume:

!  Your resume helps you get the interview

!  Your resume is a marketing tool, it should represent your brand

!  Your resume outlines what you have to offer the employer

!  Your resume serves as a discussion guide for the interview

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•  Write down all of your past achievements, accomplishments, and results—think “How did I contribute?”

✔

•  Write down all of your transferable skills—think about the skills you possess that are relevant to the career you want

✔

•  Review these accomplishments and skills from an employer’s perspective—assess if they demonstrate your fit for the career path you have chosen

✔

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Resume Branding: Accomplishments & Skills

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• Create a high impact resume by understanding the company business needs, culture and mission. • Target your pitch to them, learn the language they use to describe desired skills:

• job description • websites, and other publications • talk to employees

Resume Branding: Focus on Employers Needs

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•  Tailor your resume to the job and company, focusing on the companies needs ✔

•  Don’t talk about your responsibilities, instead showcase your relevant accomplishments ✔

•  Quantify your accomplishments and show proof of your value add ✔

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Resume Branding: High Impact Content

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Creating a High Impact Resume

Skills and Experiences Required for

the Job

Your Relevant

Experiences to Highlight

BUILD A BRIDGE

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Resume Branding: High Impact Content

SKILLS

Identify 5-7 SKILLS required for the job, note

employer language

EXPERIENCES

Identify relevant EXPERIENCES mapping your

abilities to skills and tasks,

performed on the job

PROOF

Identify where in your past you have DEMONSTRATED

those skills and experiences

LEAVEY SCHOOL OF BUSINESS www.scu.edu/business/graduates/careers

Resume Branding: High Impact Content EXAMPLE: Product Management

SKILLS

•  Lead cross-functional

teams •  Analytics •  Creativity •  Problem solving •  Strategic thinking •  Consumer insights •  Drive for results

EXPERIENCES

•  Forecasting, P&L, budgets •  Promotions, advertising,

agencies •  Product Development •  Market Research, focus

groups, surveys •  Channel strategy, sales •  Segmentation, target market •  Researched industry trends

PROOF

Created new product concepts to increase volume sales in the channel which are expected to generate at least $2MM in gross retail sales.

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Differentiate: Creating Impact Statements

Strong Lead Action Verb What You Did Results

Tied to the Skills Packed with the Experiences

Quantify if possible

Led a cross functional team

to develop and launch 3 new

products

increasing sales by 17%

Example:

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Prove Your Value Add: Impactful Results

•  Increased (sales, profits, margins, value) •  Decreased (costs, inefficiencies, errors) Quantify

EXAMPLE:

• Implemented new volunteer model in

Tanzania, expanding volunteer base by

30%

•  Define Size (team, budget, business) •  Number Impacted (people, businesses) Scope

• Managed $82M divestiture of division

with over $30M in revenue and 100

employees

•  Presented to (senior management, client)

•  Delivered (on time, early, under budget) •  Implemented recommendation •  Adopted across business units

Qualify • Presented final

recommendation to CFO, strategy was

implemented by client

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•  You want to make this as personal a piece of paper as possible ✔

•  This is not the time to be humble ✔ •  Highlight the things that differentiate you –

accomplishments, etc ✔ •  Put resume bullet points into Impact

Statements ✔ •  Highlight relevant skills and experiences for the

targeted position ✔ www.scu.edu/business/graduates/careers

Summary: Creating a High Impact Resume Key Tips:

Getting Started &

Next Steps

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•  Resume Templates For Your Degree Program ✔

•  Style and Format: Why One Page??!! ✔

•  GBCM Template Sections ✔ •  Leavey Career Net & Personal Resume

Review Consultant ✔ •  Resources ✔

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Getting Started & Next Steps: GBCM Resume Template and Process

GBCM Resume Degree Program Templates

!  MBA (Evening & Accelerated)

!  Executive MBA

!  MSIS

!  MSF

MBA: Evening and Accelerated

Key Pieces: Name

Education Experience

Academic Projects Additional Information

Executive MBA

Key Pieces: Name

Professional Summary (optional) Experience Education

Additional Information

MSIS: Master of Science in Information Systems

Key Pieces: Name

Education Technical Skills

Experience Academic Projects

Additional Information

MSF: Master of Science in Finance

Key Pieces: Name

Education Experience

Academic Projects Additional Information

Styling and Format: Why One Page??!! !  Style and Formatting Requirements:

–  Font: Calibri (10 to 12 point) –  Spacing/Margins (.5 to 1 inch) –  Headers for sections: Education, Experience &

Additional Information

!  GBCM Template: One Page Resume (required)

!  Concise, Impactful & Branded: Targeted

!  Market and Industry Trends

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Key Pieces: GBCM Template Sections !  Name

•  First and Last Name (nick name/middle name) •  Contact information •  Professional and active email address

!  Education •  Most recent first (SCU!) •  School and degree written correctly •  Denote concentration (if applicable) •  Relevant course work and projects •  No GPA

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Key Pieces: GBCM Template Sections !  Experience:

•  High Impact Bullet Statements (PAR)

!  Additional Information •  Section is designed to help you show a different

dimension of self. •  Template provides examples, but should be

modified to fit individual.

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Additional & Optional (MS and MBA)

!  Academic Projects

!  Leadership Experience

!  Professional Summary (Executive MBA) •  Provide snap shot of unique •  Articulate your strongest and most relevant skills

and achievements

Additional & Optional (MSIS)

!  Technical Skills (MSIS) •  Programming Languages •  Databases •  Tools & Platforms

!  MSIS Capstone •  Research based versus experiential learning

Create profile and submit through

Leavey Career Net

Pre-submission !  GBCM Resume Website

!  Review Resources and Watch Videos

!  Required Template

Post- submission !  Matched with consultant: 3 to

5 day process (per review)

!  Approval: Access to Job Board(s)

Resume Review and Submission Process

Key Resources Resume Resources: http://www.scu.edu/business/graduates/careers/resumes/resume-resources.cfm Leavey Career Net: Profile and Resume Review: http://www.scu.edu/business/graduates/careers/students/leaveycareernet.cfm Connect with us! •  LinkedIn: Santa Clara University Graduate Business Career Management •  Facebook: https://www.facebook.com/SCUGBCareerManagement •  Twitter: Follow us at @SCU_GBCM •  GBCM email: gbpcareers@scu.edu

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We are looking forward to partnering with you!