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Creativity workshop - exploring creativity and innovation
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Creativity Workshop
Lawrence Hallett
The 40 people they didn’t want
Predicting the Future“The best way to predict the future is to create it”
Peter Drucker
What is and what will be different…… !!!
The 100 day shirt - Wool & Prince
~ Learnt to do !~ Best book !~ Shattered Assumption
Never wrote a line of code
D E F I N E C R E AT I V I T Y ? D E F I N E I N N O VAT I O N ? H O W A R E T H E Y D I F F E R E N T ?
C R E AT I V I T Y A N D I N N O VAT I O N
Creativity The capacity to see and exploit opportunities/
mistakes
Creativity model
Select the creatives
High Technical capability
Coach education
Bespoke player programmes
Bespoke player sessions
Playing up & Hot house
Reviews / Goals
Creativity - The strands of an Approach
Why does creativity stall.....
Learn to be creative?- 5 year olds - 98% !
- 10 year olds - 30% !
- 15 year olds - 12% !
- Adults (25+) - 2%
Why we resist change
1.Risk of change exceeds risk of standing still 2.People connect to people with the old way 3.Fear of lack of competence 4.Overloaded 5.Skeptical 6.Hidden agendas 7.Threatens our notion of ourselves 8.Fear of loss of status 9.Doubt the quality of the idea
The change model
Effective change = Quality of idea x Amount of buy in
Bring back the
poll tax
Change my behaviour
Team
performance
My behaviour
Improve
performance
“640k ought to be enough for anyone” Bill gates - 1981
!“Who the hell wants to hear actors talk”
HM Warner - Warner Bros 1927 !
“There is no reason for any individual to have a computer in their home” Ken Olsen - President DEC
!“$400 for an MP3 player, it won’t sell and it will be killed off quickly”
!Macrumours 2001
Change and women’s buttons.....
Recognise this?
Design Another Letter Of The Alphabet!
!You are tasked with inventing a 27th letter of the alphabet. It must represent a sound,
maybe a letter for PH, PN or KN. What symbol will it be?
•Darwin
•Picasso
•Einstein
•Mozart
•Shakespeare
Why so Creative?
Creativity test
Brain Salesman?
Association
Imagination
Association
Association
Association
AssociationAssociation
Aerosol
spacecraft
undertaker
Blanket
backwards
Style
Range
Menu
Paste
Orbit
Operation
Brick
University
Outsource
Computer
Spectacles
Ice
Camera
Dictionary
Brain
Cup
Christmas
Exercise
Genius
Fertiliser
Combinations
nutshell
Books
Art
Shelf
Concept
CD
Picture
Arrow
Reference
Speed
Exchange
Market
Wave
Shop fitter
Software
Club
Short
BottleRandom word?
Brainstorming but not as we know it?
Imagination workout •Daily 10 min workout •1 week to Learn •Daily associational thinking •1 week journal
Write a 6 word story!!
Ernest Hemingway, one of the greatest authors of all time, was once challenged to
write a complete story in just six words. Never one to shy from a challenge, he
wrote: "For sale: baby shoes, never used." What would your complete six-word story
be?
Write a 6 word story!!
Ernest Hemingway, one of the greatest authors of all time, was once challenged to
write a complete story in just six words. Never one to shy from a challenge, he
wrote: "For sale: baby shoes, never used." What would your complete six-word story
be?
Skyline toys 4000=12!!
Design an App
If FACEBOOK were a country it would be the 3rd largest in the world
between India and USA
Every48% of 18-34 year olds check
Facebook before they get out of bed
The componential theory of creativity
Intrinsic motivation!Creative thinking skills!Domain specific skills!Supportive environment
The componential theory of creativity
Intrinsic motivation!Interest!
Enjoyment!
Satisfaction!
Challenge
Creative thinking skills!Independence!
Risk taking!
Taking new perspectives!
Idea generation!
Domain specific skills!Knowledge!
Expertise!
Technical skills!
Intelligence!
!
Supportive environment!Challenging!
Collaborative work teams!
Diversely skilled!
Idea focussed!
Autonomous!
Supportive leadership!
The componential theory of creativity
Intrinsic motivation! Creative thinking skills
Domain specific skills! Supportive environment
• Consensus
• Surprise answers for other departments
• Inspirational responses for colleagues
• A guide for action
If you asked your senior team how the organisation will be different in 5 years - would there be….
Creativity is not innovationCapacity to innovate = 6 x 1 = 6!Capacity to innovate, increasing creativity score = 8 x 1 = 8!Capacity to innovate, increasing execution score = 6 x 3 = 18
The Ultimate Design Challenge?
The ultimate design Challenge
4
53
14
62
48 15
493
The odd 1 out is?
Your Mind MapDevelop a mind map to apply innovation to your workplace
challenges
Develop your own mind related to one of your
workplace issues
Absence v’s presence
Absence v’s presence
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