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What is “Social Video Advertising”?
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A platform that allows real-time TV broadcasting to be shared across social channels, promoted to reach target audiences and convey brand’s message by using the Advanced Technical Software.
TV stream live broadcasting
Brand TVC 3-30s
Advanced Technical Software
“SVA platform” Viral potential to
reach 36.6 millions audiences
Native video consumption by target audiences
1. Cut the most interesting clip 2. Add logo, banner, flash banner, TVC
before & after clip 3. Choose “Thumbnail” 4. Add “Social message” 5. Post to Facebook, Twitter, YouTube
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SVA Campaign Targeting
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• Age • Gender • Location • Interest • based on Facebook Ads
targeting
Audience targeting
• Hot News • Football/Sport • Comedy • Gameshow • Film/movie • Music
Content targeting
• Desktop • Mobile / Tablet
Device targeting
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Facebook Reach Curve
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Items Details
FB Active Accounts 13,250,361
Estimate Reach 74% ~ 9,828,674
Avg Frequency 3
Estimate Conversion Rate 25%
Est. Impression 29,486,022
Est. View 7,371,505
Target Audience: Nationwide, Female 18-45
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VTV - Content Media
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Political & Economic General News for
Nationwide
Science, Technology and Education
Programs
Entertainment, Music, Games, Series, Comedy,
Movie, Nationwide
Teenager programs: Football, Education,
Entertainment
Entertainment, Music, Games, Series, Movie…
HCM market
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HTV - Content Media
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Vietnamese Movie General music Hot movies Entertainment, Music,
Games, Series, Comedy, Movie, Nationwide
Political & Economic General News and
Entertainment, Music, Games…
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Over 3.743.000 fans from Official Pages for “SVA”
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1.500.000 fans 1.560.000 fans 660.000 fans 23.000 fans
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Rate Card for “SVA” on Facebook
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Ad Type CPV (3s)
CPV (10s)
Bumper Format Target Audience Filter
6s Bumper before & after (3s-3s) 150 đ - H.264 High/Main 1280x720 (Aspect ratio 16:9) 25 Frames per second 3.2 Mbps bit rate Stereo audio channel AAC LC Audio coding 48000 kHz Audio bit rate 128 kbps Audio bit rate Note: Your video file must have an audio track even if there is no sound
Base on Facebook, targeted audience, contents & devices (*) Narrow down target cost will apply more: • >8,000,000: No more
charge • 5,000,000 - 8,000,000 : +
15% • 3,000,000 - 5,000,000 : +
30% • 1,000,000 - 3,000,000 : +
45% • <1,000,000: + 60%
10s Bumper before & after (5s-5s) 160 đ -
15s Bumper before & after (7s-8s) 190 đ -
20s Bumper before & after (10s-10s) 250 đ 400 đ
30s (Bumper before & after (15s-15s) 290 đ 460 đ
Bottom Logo during video 150 đ 200 x 200 File JPG trên 200kb
Bottom Banner during video 500 đ 1452 x 162 File JPG trên 200kb
Including: Planning & booking fee, Excluding VAT. View is calculated basing on Facebook view (3s or 10s)
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The Advantages of SVA No. Description Social Video Ads
(SVA) Facebook Video
Ads YouTube Pre-roll Google iTVC
1 Targeting Demographics Interest
Demographics Interest
Demographics Interest
Demographics Interest
2 Credibility Facebook VTV & HTV Facebook YouTube Google
3 Content
Can choose relevant contents for the brand
Advertising Content, less interesting
Can’t choose relevant contents for the brand
Advertising Content, less interesting
Real-time (Post on Facebook after airing on TV 15mins) NA NA NA
4 View rate Very high ~ 25-30% Low 5-15% NA NA
5 Social message Pushing for brand message Pushing for brand message NA NA
6 Engagement High like, share, commend Middle like, share, commend Low NA
7 Reach Mass & fast reach in a shortest time with lowest cost
Normal reach at normal time with high cost
Normal reach at normal time with high cost
Normal reach at normal time with high cost
8 Cost/View (CPV) 70-80% of FB ads 100% of FB ads 200-300% of FB cost 200-300% of FB cost
FOC for organic view FOC view after campaign NA NA NA
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Measurement & Report
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Facebook Ads Report • Total Impression • Total Reach • Target Views • Frequency • Audience: Gender, Age, Location • Number of View of 3s.
We can have both reports from SVA Software & Facebook. Client also can check total view on News Feed.
Software Report • Total Impressions • Total Views • Unique • Repeat
219,375 views
Feed Report • Total Views • Link on FB
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