fruit juice

BUSINESS COMMUNICATION

(DIPLOMA) [BD100]

Nurfilzah Zaireen binti Zaidi Siew Kah Yan Geraldine Isabelle Lee Fatou Dahaba Chong Ee Teng

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Encourage people to drink fresh and healthy juice instead of

factory produced juice that are usually sold in convenience stores.

Quality: To produce high quality juice.

Expansion: Establish strong sales in order to innovate and expand the business to other locations.

Encourage recycling. (Since we have a recycling program as our

products are sold in bottles.)

UCSI University premises.

Plan to expand to

other universities

in the future.

OFFER AVAILABILITY• School campus• Reasonable & fair price• Part-time jobs for students• In-campus delivery• Student & Staff promo

BE RESPONSIVE• Social media platform • Delivery call• Customer Loyalty

CUSTOMER CARE• Cater the needs & wants• Current situation• Haze, weather, sickness etc

ASPIRING INNOVATOR • Cold-pressed technology• Superfood addition• Nutritional update• Customizing fruit juice

CSR & GREEN MARKETING• Sponsorship • Achievements & Brand Exposure• Contribute to the Community• Educate & Spread Awareness• Recycle program• Sustainability

REACHING NEW MARKETS & CUSTOMERS• Weekly Challenge & Seasonal Flavours• Kiosk Expansion

The survey that we undertook is a successful undertaking:- It enabled us to appropriately gauge the

preference of people in UCSI University towards quality and healthy fruit juices to be sold by vendor

- It also helped us to ascertain the price and distance people at the university are willing to burden to fruit juice being sold vendors

- It also help us to confirm whether there is a readily available market for fruit juice in the university

- It will ensure that our decision to operate a fruit juice stall in the university will be successful venture as it will be based on adequate information that the survey has unveiled

The exercise that we undertook was a success as it helped us to realize the objective of the project. The motivation of the project was to effectively ascertain the business viability of a stall located in UNSCI University selling fruit juice

The study has found that due to the climatic conditions in Malaysia people are in constant need of refreshments

The study also helped us to determine the kinds of fruits that are preferred by the potential customers