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As presented at the BNI London North East International Networking Week Event on 7 Feb 2011. This presentation gives tips and advice on how to effectively use LinkedIn to expand your online networking activities.
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Social-Media-Made-Easy.co.uk
Get In with LinkedIn
Russell Chesler
Director
Achieve IT Consulting
Social-Media-Made-Easy.co.uk
Introduction to LinkedIn
• What is LinkedIn?– 90m users in 200 Countries, 5m in UK alone– 3 Primary Aims– Reconnect, Prospect, Interact
• Join in the discussion
• Job Hunting or Hiring
• Get introduced to that dream referral!
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Why get involved?
• Online becoming more mainstream
• Builds your credibility
• Expert in your field
• If you don’t, someone else will!
Social-Media-Made-Easy.co.uk
How to Build a Great ProfileBasic Info
Name
Title
Current Position
Photo
Education
Websites
Social-Media-Made-Easy.co.uk
How to Build a Great Profile
Summary
60 Seconds
What you do
Why you stand out
Why use you over someone else?
Social-Media-Made-Easy.co.uk
How to Build a Great ProfileExperience
Previous Jobs
Timelines
Don’t leave gaps!
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How to Build a Great ProfileRecommendations
Stand Out
Build Credibility
IFDAYDG
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Example of a Great Profile
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Example of a Poor Profile
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Developing Your Network
• Why?
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Developing Your Network
• How:– Import from Webmail– Import from Outlook– Search– LinkedIn’s “People You May Know”
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Groups
• What are they?– Profession– Interests– Organisation– Membership groups (e.g. BNI)
• Why Join them?– Contribute to Discussions– Network with new people– Opportunity to soft sell– Search Engines love content!
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Get Introduced!
1. Check if the name you’re after is on LinkedIn
2. Click on the “Get Introduced Link
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Get Introduced!
Select a contact to make the introduction
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Get Introduced!1. Fill in your details
2. Include message for person you are being introduced to
3. Include a message for the person who will be making the introduction
4. Send
5. Follow-up!
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LinkedIn Premium Accounts
- 3 Types ranging from $25-$100 a month
- Inmails
- Better Search Results
- Profile Organiser tools
Social-Media-Made-Easy.co.uk
5 Habits of Highly Effective Networkers
1) Great Profile
2) Expansive Network
3) Recommendations
4) Groups
5) Actively involved in discussions
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Time to get volved!
Social-Media-Made-Easy.co.uk
Thank you for listening!
Russell Chesler, Director
Achieve IT Consulting
russell@achieveitconsulting.co.uk
020 8958 1772 | 07598 187 111
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