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www.lifestylemirror.com
EDITORIAL VISIONLifestyle Mirror is the premier international destination that marries the highly–produced content of a glossy lifestyle magazine with the energetic immediacy of the web. The site brings luxury to real life through multiple channels of fresh, authoritative content that inspires both men and women to shop and live with impeccable taste. Featuring photo shoots from the most talented photographers, creative directors, and stylists; interviews with international influencers; curated fashion must–haves; celebrity style profiles; beauty how–tos; and the most up to date cultural happenings, Lifestyle Mirror is international, intelligent, and influential.
www.lifestylemirror.com
PRESS, AWARDS, & ACCOLADES
TESTIMONIALS FROM OUR PARTNERS
“Of the 40 sites we ran with last fall, Lifestyle Mirror was in the Top 10 for engagement, and #1 for creative idea and execution.” (Fall 2012)
“Everyone is thrilled with how the custom content turned out, you really did an amazing job with the photos. Nicely done. Looks gorgeous.” (Fall 2013)
“Our partnership has proved successful in terms of traffic and also sales.” (Fall 2013)
“The newsletters drove high click–through rates well above average with a qualified audience that engaged with the campaign.” (Spring 2013)
“Lifestyle Mirror was one of the Top 3 (of 15) performers in terms of engagement.” (Fall 2013)
Lifestyle Mirror has received incredible acclaim since it launched in 2012—from the press, client testimonials, and industry awards.
Gold Winner of the Fashion
Website category
Official Honoreein the 17th Annual Webby Awards:
Lifestyle & Magazine categories
“Like your favorite fashion and lifestyle magazine, but onlineand instantly shoppable.”
—
“A digital endeavor that blends editorial content with the instant gratification of a shopping site.” —
www.lifestylemirror.com
AUDIENCE PROFILE
1.1 Million60%40%
18-4534
85%$100,000
InternationalReadership
Unique visitors
Female
Male
Visitors’ ages
Median age
College educated or beyond
Median HHI
United States (65%), Canada, United Kingdom, Australia, India, Germany, Italy, France, Ireland, Singapore
Source: Google Analytics, Quantcast Fall 2013
www.lifestylemirror.com
TARGETED AUDIENCE GROWTH
725,000 Summer 2013
1.1 MILLION* Current
500,000 Spring 2013
250,000 Fall 2012
LAUNCH Feb 2012
Source: Google Analytics*Fall 2013 Monthly Average
www.lifestylemirror.com
THE ENGAGED CONSUMER
FASHION–FORWARD
o� Shop on a weekly basis, with monthly online purchases
o� Closet is a mix of high–end and fast–fashion items
INFLUENTIAL
o� Their family and friends look to them for advice on
fashion and accessories, travel, entertainment, shopping, and technology
ACTIVE & ON THE GO
o� 20% come in from mobile or tablet
– 70% iOS
o� Travels at least once a month, either domestically or internationally
Lifestyle Mirror visitors define sophisticated living— they are passionate, discerning consumers with tremendous spending power.
Source: Quantcast, Lifestyle Mirror User Survey Fall 2013
www.lifestylemirror.com
EDITORIAL CONTENT PROFILE
THE ISSUE & COVER (Monthly)Debuts a monthly issue of themed content, relevant to modern cultural, and international events. The issue is celebrated through a highly–produced cover story featuring a notable personality.
WOMAN (32%)Combines function and fantasy, showcasing the latest in celebrity style, fashion, shoes and bags, jewelry and watches, and accessories—all from a fresh and sophisticated point of view.
MAN (27%)The definitive sourcebook for the modern man, this section explores the best in men’s style, cars, gear, sports, fitness and grooming.
BEAUTY (23%)Provides users with service and inspiration, featuring everything from how–to videos and guides to the hottest trends in hair, makeup, nails, skincare, fragrance, and wellness.
LIFE (18%)Curated for readers and delivered in stunning editorial, the section provides a look at what’s new in the world of art, culture, home, travel, food, and music.
Lifestyle Mirror’s unrivaled editorial features cater to the modern lifestyle.
www.lifestylemirror.com
EDITORIAL CALENDARJANUARYDESIGNING MEN
FEBRUARYFIRST LOOK/SPRING FASHION
MARCHTHE FOOD & FASHION ISSUE
APRILRETHINKING HOW WE LIVE: THE HOME & DESIGN ISSUE
MAYTRAVEL’S NEW ROUTES
JUNEMAN & MACHINE ISSUE
JULYTHE PRODUCERS/TASTEMAKER 20
AUGUSTART & bEAUTy ISSUE
SEPTEMBERFASHION & TRAVEL
OCTOBERHOME: WHERE WE LIVE NOW
NOVEMBERTHE STyLISH HOLIDAy GUIDE
DECEMBERTHE NExT ISSUE
See full editorial calendar for details.
www.lifestylemirror.com
THE ULTIMATE MIX
MA
N
Lifestyle Mirror encompasses every facet of a well-rounded lifestyle through multiple channels of content, giving it a unique point of differentiation in the marketplace.
BEA
UTY
LIFE & TRAVEL
WOMAN
CELEB
RITY
www.lifestylemirror.com
ADVERTISING OVERVIEW
DIGITAL DISPLAY OPPORTUNITIES
THE ISSUE SPONSORSHIP
CREATIVE SOLUTIONS & CUSTOM CONTENT
HIGH–IMPACT PLACEMENTS
LIFESTYLE AVENUE SIGNATURE PROGRAM
Note: Details on the following pages
Bring your campaign to life and access our engaged consumers through the below opportunities.
www.lifestylemirror.com
DIGITAL DISPLAY OPPORTUNITIESDISPLAy FORMATS AVAILAbLE
o� Super Leaderboard 970 x 90
o� Half Page 300 x 600
o� Big Box 300 x 250
o� Leaderboard 728 x 90
Every page of Lifestyle Mirror is offered at 100% SOV for premium branding and impact.
Super Leaderboard 970 x 90
Leaderboard 728 x 90
Half Page 300 x 600
Big Box 300 x 250
www.lifestylemirror.com
THE ISSUE SPONSORSHIPSponsorship of Lifestyle Mirror’s “The Issue” offers premium brand exposure, aligned with the month’s most coveted editorial content.
“The Issue” debuts themed content relevant to modern cultural and international events in addition to a highly produced cover story featuring a notable personality.
Exclusive sponsorship opportunities to align with the luxury cover content and the themed issue stories.
o� 100% SOV surrounding the Cover Story
o� 100% SOV surrounding issue-themed content (5–10 stories)
o� Custom ad unit inclusion within Cover Story slideshow, with direct link to brand site (996 x665)
o� Custom feature tied to the issue theme (created by editorial with supplied assets)
www.lifestylemirror.com
CREATIVE SOLUTIONS & CUSTOM CONTENTCustom offerings bring creative approaches to meeting a brand’s objectives.
Partners have the opportunity to work closely with editorial to engage users and effectively communicate their brand’s message.
Sponsored
www.lifestylemirror.com
HIGH–IMPACT PLACEMENTSHOMEPAGE TAKEOVER Prominent placement, offering unmatched exposure to our influential audience
SITE SECTION TAKEOVER 100% SOV of a channel for a given period of time: Woman, Man, beauty, or Life
WALLPAPEROpportunity to fully brand a page with large–format creative linking to brand’s website
OVERLAYInfluences the reader with strong brand messaging. This placement sees an increased click–through rate.
Note: Other creative executions available based on client objectives
www.lifestylemirror.com
LIFESTYLE AVENUE SIGNATURE PROGRAM
Lifestyle Mirror’s signature holiday program is filled with virtual boutiques that allow users to shop the best gift ideas from a wide range of brands—all in one place.
An animated header throughout the site offers maximum exposure for partners throughout the holiday season. And individual boutiques showcase desired products with direct links.
boutiques receive maximum exposure including homepage placement, newsletters, and dedicated social media posts.
Links through to brand E-commerce
Animated Header with Custom Storefront
Multi–boutique Experiencewith Custom Storefront and
Hero Product and Description
Individual brand boutiquewith up to 30 Products
www.lifestylemirror.com
ADVERTISING PARTNERSALBERTO GUARDIANI
ARMANI
BIRCHBOX
BOTTEGA VENETA
COACH
DIESEL
DSQUARED2
FARFETCH
GUCCI
KATE SPADE
MICHAEL KORS
MIKIMOTO
MINI
MISSONI
MONCLER
MR PORTER
PIAGET
POMELLATO
QVC
RALPH LAUREN
SAKS FIFTH AVENUE
SALVATORE FERRAGAMO
STUART WEITZMAN
TECHNOGYM
THE CORNER
MH=�L
VERSACE
www.lifestylemirror.com
CONTACTSU.S.MEG BEDFORDPublisher & VPm.bedford@mediabendcapital.com645.253.9906
U.S.KELLY STANEKDigital Account Directork.stanek@mediabendcapital.com212.344.0430
U.S. JACQUI SHEARDigital Sales Managerm.bedford@mediabendcapital.com645.253.9937
MILANSILVIA FAVINIInternational business Managersilvia.favini@cesanamedia.com+39 02 844.044.1
GENEVANEIL SARTORIManaging Directorneil.sartori@cesanamedia.com+41 22 331 00 00
FRANCECHARLOTTE DE MONBRISONSales Managercdemonbrison@mybubblecom.com+33 (0)1 47 03 18 30
www.facebook.com/lifestylemirror
www.twitter.com/lifestylemirror
www.instagram.com/lifestylemirror
www.pinterest.com/lifestylemirror
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