MAKING THE VENDING REGULATIONS WIN-WIN Our kids are facing a weight, nutrition, and health crisis

MAKING THE VENDING

REGULATIONS WIN-WIN

Our kids are facing a weight, nutrition, and

health crisis.

Weighty Health Issues

OverweightOverfed

Undernourished Sedentary

Diabetes (type 2)CVD Risk FactorsEating disorders

Overweight • Higher in African-American

youth, especially girls• Higher in Mexican-American

youth• Higher in low-income children

and teens• Faster increases among

low-income teens

Being overweight is an academic

issue• Overweight children have more

school absences than children with a healthy weight.

• Overweight children report a lower quality of life.

• Weight-related teasing is a significant cause of bullying at school.

Overweight, overfed … and

undernourished

OVERFEDOver 40 percent of kid’s calories come

from

ADDED fat and sugar.

USDA MEDIUM LARGE SUPER-SIZE

OVERFED

OVERFED12 ounce soft drink – 150 cal16 ounce soft drink – 200 cal20 ounce soft drink – 250 cal32 ounce soft drink – 400 cal48 ounce Big Gulp – 600 cal

Undernourished

Importance

of DAIRY:• Kids who avoid milk

more likely to be overweight & have fractures

• Higher milk intake in children associated with lower body fat

Undernourished

The ImpactHealth consequences

Cardiovascular, hypertension, Type 2 diabetes

High blood cholesterol, respiratory ailments, and orthopedic problems

Psychological consequences Self-esteem, withdrawal, anxiety, body image

Academic consequencesAttendance, classroom behavior, cognitive

development, test scores, and academic performance

Child Nutrition and WIC

Reauthorization Act of 2004

Wellness Policies Required

Mississippi

School Health

Councilsby 11/06

CHANGES IN SCHOOL VENDING DURING

THE SCHOOL

DAY

2005-2006 VOLUNTARY

ENVIRONMENT

VOLUNTARY ENVIRONMENT

PARTNER WITH VENDORS

RECOGNIZE CONTRIBUTIONS

NEGOTIATE CHANGES

GOOD NEWSHEALTHY

BEVERAGES DO

SELL!

THE STUDY

Change beverage choices Assess financial impactIdentify approaches to:

1) Make healthful beverages available

2) Maintain school profits

Desoto County

Hernando Middle School

Olive Branch High School

Tishomingo County

Tishomingo County High School

Union County

West Union Attendance Center

Ingomar Attendance Center

Bolivar County

West Bolivar Junior High School

West Bolivar High School

Hinds County

Utica Elementary Middle School

Bolton Edwards Elementary Middle School

Simpson County

Mendenhall Junior High School

Pearl River County

Picayune Junior High School

Picayune Memorial High School

Harrison County

Gulfport High School

Gulfport Central Middle School

Bayou View Middle School

THE PARTICIPANTS

School Characteristics

Enrollment350 in smallest school2000 in largest school10,000+ in all schools

Free School Meals14% - 100%

Study Requirements

Change advertising

One-half choices from:WaterSports drinks100% fruit juices

Healthy drinks priced lower

Collect monthly data

Study Findings

15 schools submitted data

All schools overall profitable3 schools lower profits

Drink SalesSports drinks popular100% fruit juice popularWater acceptable

BEVERAGE PROFITS

$0

$5,000

$10,000

$15,000

$20,000

$25,000

A B C D E F* G H I J K ** L M

SY 2004-2005

SY 2005-2006

*No data for 2004-2005

**Total for district study schools

SPORTS DRINK SALES

0

2000

4000

6000

8000

10000

12000

14000

A B C D E F* G H I J K L**

2004-2005

2005-2006

*No data for 2004-2005

**Total for district study schools

WATER SALES

0

2000

4000

6000

8000

10000

12000

A B C D E F* G H I J K L** M

2004-2005

2005-2006

*No data for 2004-2005

**Total for district study schools

100% FRUIT JUICE SALES

0

2000

4000

6000

8000

10000

12000

14000

A B C D E F* G H I J K L** M

2004-2005

2005-2006

*No data for 2004-2005

**Total for district study schools

CARBONATED DRINK SALES

0

10000

20000

30000

40000

50000

60000

70000

80000

A B C D E F* G H I J K L** M

2004-2005

2005-2006

*No data for 2004-2005

**Total for district study schools

April 2006

MS Senate Bill 2602

STATE BOARD OF EDUCATION

Required to Establish VENDING

REGULATIONS

2007 AND BEYOND

REGULATED ENVIRONMEN

T

REGULATED ENVIRONMENT

PARTNER WITH VENDORS

RECOGNIZE CONTRIBUTIONS

NEGOTIATE CHANGES WITHIN REGULATIONS

WORK TOGETHER FOR CHANGE

PROPOSED TO STATE BOARD OF

EDUCATION BEVERAGE AND SNACK REGULATIONS

JUNE 2006

REVISED BEVERAGE REGULATIONS JULY 2006

REVISED SNACK REGULATIONS AUGUST 2006

REVISED BEVERAGE REGULATIONS SEPTEMBER 2006

FINAL BEVERAGE AND SNACK REGULATIONS OCTOBER 2006?

IMPLEMENTAION BEGINS FALL 2007

BEVERAGE REGULATIONS

•No Full Calorie Sugared Soft Drinks Fall 2007

BEVERAGE REGULATIONS

2008-2009 MAY sell:

ELEMENTARY SCHOOLS

– Bottled water – 8 ounce serving of milk and 100%

juice– Low fat and non fat regular and

flavored milk 160 calories/8 ounces

– 100% juice with no added sweeteners 120 calories/8 ounces

BEVERAGE REGULATIONS

2008-2009 MAY sell:MIDDLE SCHOOLS

• Same beverages as elementary schools

• Juice and milk 10 ounce servings

BEVERAGE REGULATIONS

2008-2009 MAY sell:HIGH SCHOOLS

• Bottled water • No or low calorie beverages 10 calories/8

ounces • 12 ounce servings of milk, 100% juice,

light juice and sports drinks • Low fat and non fat regular and flavored

milk 160 calories/8 ounces • 100% juice with no added sweeteners 120

calories/8 ounces • Light juices and sports drinks 66

calories/8 ounces • At least 50% of water and no or low

calorie options

SNACK REGULATIONS

• All foods meet criteria per package: – At least 5% of the recommended

Daily Value (DV) for three or more nutrients

– Encouraged to offer: • Good sources (at least 10% of

the recommended Daily Value or DV) of one or more nutrients

• Contain at least 5 grams protein.

• List a whole grain as the first item on the ingredient list.

– NO more than 200 calories per package.

SNACK REGULATIONS

– 35 percent of total calories from fat and 7 grams maximum

– 10 percent of calories from saturated fat and/or trans fat and 2 grams maximum

– 35 percent added sugar by weight and 15 grams maximum

PROPOSED

RegulationsAPA

Comments thru OCT 18

ON THE

HORIZON

STUDY YEAR 211 NEW SCHOOLS JOINING PROJECT

11 YEAR 1 SCHOOLS CONFIRMED TO CONTINUE

IMPLEMENT PROPOSED BEVERAGE VENDING REGULATIONS NOW

FOCUS ON HYDRATION

TRACK PROFITS

STUDY YEAR 211 NEW SCHOOLS JOINING PROJECT

11 YEAR 1 SCHOOLS CONFIRMED TO CONTINUE

IMPLEMENT PROPOSED BEVERAGE VENDING REGULATIONS NOW

FOCUS ON HYDRATION

TRACK PROFITS

HYDRATION AND LEARNING

• Children need about 32 ounces during day

• Children get about 8 ounces• Water hydrates best• Sport drinks ok for

physically active 90 minutes or more

• Encourage ready access to water during school day

BRAIN FOOD

HYDRATION

HEALTH

LEARNING

FOCUS ON

Recognize Profits

ONLINE RESOURCESMississippi

Department of Education

Office of Healthy Schools

http://www.healthyschoolsms.org

Denise Brown,PhD,RD,LD

The University of Southern Mississippi

601-266-4504

Denise.M.Brown@usm.edu