Measure and you might keep your job

maandag 17 december 12

MEASUREand you might keep your job

being a marketer

SUCKS

changing markets

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

maandag 17 december 12

÷[LQJ�RWKHUdepartment’s problems

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customerservice

marketing

socialmedia

regularchannels

customerservice

marketing

socialmedia

regularchannels

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content published by marketing

contentmarketing

customersupport

THE CEO doesn’ttrust you

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

maandag 17 december 12

“The advertisers have lost the way in the digital ecosystem. Advertisers ask for a limited set KPI’s which measure

true effect.”-IAB Whitepaper

Five steps

for purple pants to acquire the power

of the nerd

1.

report monthly

2.

use the right words

3.

always the same metrics

4.

only report headlines

5.

What is your job?

brand awareness

brand appreciation

action

advocacy

sales funnel

DRIE VOORWAARDEN

maandag 17 december 12

1.2. 3.4. 5.

Report monthly.Use the right words.Always the same metrics.Only report headlines.What’s your job?

Thanks!

maandag 17 december 12

Questions?

Anthony Bosschem

Co-founder Darwin Analytics

@anthonybosschem