@PMLRProject Live Tweeting Events and Project Milestones Scott Nance, Communications Specialist,...

@PMLRProject

Live Tweeting Events and

Project Milestones

Scott Nance, Communications Specialist, TriMet 2015 APTA

Marketing & Communications Workshop

About the Portland Milwaukie Light Rail Transit Project (PMLR)

$1.49 billion 7.3-mile light rail extension 10 stations 10 elevated structures 2 Park & Ride facilities New multi-modal bridge 22,765 weekday rides by

2030 Up to 14,500 jobs Opens Sept. 12, 2015

The Portland-Milwaukie Light Rail Transit Project (PMLR) uses Twitter to: Communicate in real-time during project

milestone events Share information with existing followers Gain new followers while building

interest in the project

Objectives

Learn how “live Tweeting” builds excitement for a project or event

Review examples of how PMLR has live tweeted campaigns

Discuss best practices and tips

Four PMLR live-tweeting examples

Bridge name announcement: January 15, 2014

The PMLR project includes a first of its kind multi-modal bridge that will carry: Light rail Buses Bicycles Pedestrians Streetcar But no private vehicles

Bridge name reveal and banner drop: April 16, 2014

Light rail vehicle clearance testing: August 25, 2014

Type 5 light rail vehicle arrival: September 29, 2014

Best practices and how to prepare

Select the event Inform stakeholders such as internal

communications teams and construction crews of your presence and intentions

Get the facts right; identify or develop an appropriate hashtag

Have a great phone and identify the best shots before the event

Don’t rush to get the right shot @Tag partners Use a call to action when appropriate

Best practices and how to prepare, cont.

Conclusion

Follow the Portland-Milwaukie Light Rail Transit Project

@PMLR Projectfacebook.com/portlandmilwaukieyoutube.com/portlandmilwaukieflickr.com/photos/portlandmilwaukienances@trimet.org