Portugal event 24_11_2015 anom v1.0

Borland FY15 Campaign Plan

Field Update 27th August 2014

27/01/2016 1

Carlos Gutiérrez Lanzarán

@carlosgut70

Solution Consulting Director Borland EMEA

How testing supports your multichannel strategy deployment?

24th November 2015, Lisbon

Digital Transformation

Digital Transformation

CustomerExperience

Supply Chainoptimization

Internal Processes improvement

Digital revenuestreams

Transformation goals

Revenue Generation Efficiency

Profita-bility

Market Valuation

Digital Transformation Behind the Hype. Cap Gemini.

Multichannel role in the Digital Transformation

Customer experience strategy

Understanding the

new use cases and

interrelations with

customersSocial networks

leverage

Big data ready

Immediateness

Mobility

Seamless integration on

different channels

Constant Contact

Testing Multichannel

High quality on time

New testing environments

Automation Performance

Testing Governance

Testing MultichannelHigh quality on time?

Shops CRM

Web site

Fidelity program

Social Analytics

iOS App

Android App

Is the new product going to be

delivered on time?

• Try to productize your applications

• Agile requirement and socialization

(avoiding waste)

• Real progress follow-up and early

identification of misalignments (full

coordination and visibility)

• Early testing design and validation

• Change oriented infrastructure and

processes

Testing MultichannelAutomation

Typically:

• Test design and execution are performed later in the lifecycle (waiting for software to be stable)

• Analysts has a low quota in test definition

• Testing asset reuse under criteria of testing team

• Low coordination business-testing

• The scope of testing is aligned with business priorities?

• Are valid the tests performed?

Right people must think of quality earlier!

Move automation left!

Testing MultichannelAutomation (use KDT/BDD as shift left approach)

Test Design

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Group

Test ImplementationApplication

Business Analyst Developer

Tester Tester

Testing MultichannelNew testing environments

Cloud

Server side

Server side Cloud or On premise

• Performance• Functional• Multi browser• App

Client side Cloud or On premise

Device lab

Testing MultichannelPerformance

Immediateness = Response timeMobility =

Jakob Nielsen, 1993 (“Usability Engineering” book, about web):

• 0.1 second, the user feels the system react instantaneously• 1.0 second, user’s flow of thought to stay uninterrupted• 10 seconds, limit for keeping the user’s attention (user will look for

something to do in the meanwhile)

A mobility app customer or a web customer today is much more exigent

Testing MultichannelPerformance

A change in an App or website involve a performance risk that can affect immediately the customer opinion and attrition

A new application needs an “real scenario simulation” performance test

Continuous performance testing

Cloud Computing Performance testing

Testing MultichannelTesting governance

KDT / BDD

Test Governance

One single repository for all

kind of testing assets

including manual testing,

functional, performance,

apps and others

Reporting

Schedule and execute tests

depending on time or events

Maintain the traceability with

the requirement of all the

products under test

Bug tracking integration

Carlos Gutiérrez Lanzarán

@carlosgut70

Solution Consulting Director Borland EMEA

How testing supports your multichannel strategy deployment?

24th November 2015, Lisbon