SEO / SEM SWOT Presentation

TARGETED AUDIENCE:

- DECISION MAKERS AT CREDIT UNIONS- INTEGRATORS OF PRIVATE STUDENT LENDING PLATFORMS

“DECIDING TO HIRE AN SEO IS A BIG DECISION THAT CAN

POTENTIALLY IMPROVE YOUR SITE AND SAVE TIME…”

“… BUT YOU CAN ALSO RISK DAMAGE TO YOUR SITE AND

REPUTATION.” – GOOGLE INC.

“DECIDING TO HIRE AN SEO IS A BIG DECISION THAT CAN

POTENTIALLY IMPROVE YOUR SITE AND SAVE TIME…”

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

?WHY IS SEO…

HARD?

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

?WHY IS SEO…

HARD?

TIME CONSUMING?

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

?WHY IS SEO…

HARD?

TIME CONSUMING?

IGNORED?

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

?WHY IS SEO…

HARD?

OVERWHELMING?

TIME CONSUMING?

IGNORED?

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

?WHY IS SEO…

HARD?

OVERWHELMING?

TIME CONSUMING?

COMPLICATED?

IGNORED?

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

?WHY IS SEO…

HARD?

OVERWHELMING?

TIME CONSUMING?

COMPLICATED?

IGNORED?

MYSTERIOUS?

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

?WHY IS SEO…

HARD?

OVERWHELMING?

TIME CONSUMING?

COMPLICATED?

IGNORED?

MYSTERIOUS?

EVIL?

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

?WHY IS SEO…

HARD?

OVERWHELMING?

TIME CONSUMING?

COMPLICATED?

IGNORED? MYTHICAL?

MYSTERIOUS?

EVIL?

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

?WHY IS SEO…

HARD?

OVERWHELMING?

TIME CONSUMING?

COMPLICATED?

CROWDED?

IGNORED? MYTHICAL?

MYSTERIOUS?

EVIL?

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

?WHY IS SEO…

SO MISUNDERSTOOD?

HARD?

OVERWHELMING?

TIME CONSUMING?

COMPLICATED?

CROWDED?

IGNORED? MYTHICAL?

MYSTERIOUS?

EVIL?

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

?WHY IS SEO…

SO MISUNDERSTOOD?

HARD?

OVERWHELMING?

TIME CONSUMING?

COMPLICATED?

CROWDED?

IGNORED? MYTHICAL?

MYSTERIOUS?

EVIL?WITH US

IT’S

NOT

UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING

UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING

What does it mean to be

authoritative?

UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING

What does it mean to be

authoritative?

How can I be relevant?

UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING

What is this thing called

caffeine?

What does it mean to be

authoritative?

How can I be relevant?

UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING

What is this thing called

caffeine?What impact

would it have on my rankings?

What does it mean to be

authoritative?

How can I be relevant?

UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING

What is this thing called

caffeine?What impact

would it have on my rankings?

What does it mean to be

authoritative?

How can I be relevant?

Does PageRank still matters?

AUTHORITATIVE GUIDANCE FROM OPPORTUNITIES HELPS YOU OVERCOME UNCERTAINTY AND FOCUS ON WHAT YOU DO BEST!

UNCERTAINTY IS THE MOST DIFFICULT MODE OF DECISION MAKING

What is this thing called

caffeine?What impact

would it have on my rankings?

What does it mean to be

authoritative?

How can I be relevant?

Does PageRank still matters?

THE SEARCH ECOSPHERE

Google: $160B[majority of the revenue is from paid search]

L*MAR $189B[owns 7,300 stores]

OPPORTUNITIES

O

Market Share Comparison

Google: $160B[majority of the revenue is from paid search]

L*MAR $189B[owns 7,300 stores]

OPPORTUNITIES

O

Market Share Comparison …sites that don’t rank naturally…

$0.88 OUT OF EVERY ONLINE

SEARCH DOLLAR IS SPENT ON PAID SEARCH…

$0.88 OUT OF EVERY ONLINE

SEARCH DOLLAR IS SPENT ON PAID SEARCH…

…EVEN THOUGH 85 PERCENT OF SEARCHERS

CLICK ON ORGANIC RESULTS.

LOWEST COST PER ACQUISITION

THE TOP TWO ORGANIC LISTINGS USUALLY RECEIVE MORE THAN 50% OF THE CLICKS ON A SEARCH RESULTS PAGE

AVERAGE CLICKTHROUGH RATE FOR A PAID SEARCH PLACEMENT IS 2%

SEARCH > AVERAGE VS PAID > HEAT MAP

UNTAPPED OPPORTUNITYTHE OPPORTUNITY TO REACH CUSTOMERS THROUGH ORGANIC SEARCH REMAINS LARGELY UNTAPPED

RELEVANCY, TRUST, CLICK & CONVERVSION

RELEVANCY, TRUST, CLICK & CONVERVSION

72.30%

27.70%

ORGANIC PAID

WHICH RESULTS ARE MORE RELEVANT ON GOOGLE?

ORGANIC SEO CAMPAIGNS CAN GIVE YOU RESULTS THAT LAST!

PAY-PER-CLICK COSTS ARE RISING

STEADILY

VISITORS ARE BECOMING MORE AWARE OF PAY-PER-CLICK AS ADVERTISING

INTENSE COMPETITIONIN SOME CASES ADVERTISERS ARE WILLING TO PAY, ON AVERAGE, MORE THAN $92 PER CLICK FOR KEYWORDS SUCH AS “STUDENT LOAN CONSOLIDATION RATES.”

OPPORTUNITIES CAN HELP FYNANZ WITH VISIBILITY ACROSS HIGHLY COMPETITIVE KEYWORDS WITHOUT HAVING TO PAY ON A COST PER CLICK BASIS

THREAT

$$$

KEYWORDS OPEN KEY MONETIZATION OPPORTUNITIES THAT CAN BE INTEGRATED TO ESTABLISH AUTHORITY AND ATTRACT AUDIENCE

THREAT

$$$

KEYWORDS OPEN KEY MONETIZATION OPPORTUNITIES THAT CAN BE INTEGRATED TO ESTABLISH AUTHORITY AND ATTRACT AUDIENCE

THREAT

IMPACTS OF INTENSE COMPETITIONBECAUSE OF THE HIGH AVERAGE CPC AMOUNT ASSOCIATED WITH KEYWORDS IN FYNANZ’S TARGET MARKET, THE AMOUNT OF PAGES COMPETING FOR THE KEYWORDS TO BENEFIT FROM CONTEXTUAL ADVERTISING IS HIGH. IN SUCH INTENSELY COMPETITIVE NICHES, SEARCH ENGINES ARE KNOWN TO APPLY A MORE RIGOROUS RANKING CRITERIA THAN IS APPLIED TO QUERIES WITH LOWER KEYWORD CPC VALUE.

THREAT

OPPORTUNITIES

O

The wild west days of SEO are gone

ABRIDGED LIST OF RECENT GOOGLE PATENTS RELATED TO INDEXING AND RANKING

MORE FACTORS ARE BEING ADDED FOR RANKING AND PENALIZATIONS

CAFFEINE IS A MAJOR INFRASTRUCTURAL CHANGE BY GOOGLE

CAFFEINE > COMPARISON WITH OLD INDEX

MORE THAN 200 RANKING FACTORS

SPECIALIZED SEO REQUIRES SPECIALIZED STRATEGIES

CURRENT STATE OF FYNANZ

COMPETITIVE ADVANTAGEFYNANZ ACADEMIC CREDIT SCORE (FACS) HELPS CREDIT UNIONS ASSESS CREDIT BUREAU DATA AND STUDENT BORROWER ACADEMIC ATTRIBUTES WHEN SCORING AND PRICING STUDENT LOANS.

OPPORTUNITIES CAN IMPLEMENT A COMPREHENSIVE, INTEGRATED AND SUSTAINABLE SEARCH STRATEGY WHICH WILL ALLOW FYNANZ TO FULLY BENEFIT FROM ITS CORE COMPETITIVE ADVANTAGES .

STRENGTH

AN UNHEALTHY TREND IN TRAFFIC AS MEASURED BY COMPETE.COM

THREAT: DECLINING TRAFFIC

REPLICATING SAME CONTENT ON EACH PARTNER SUBDOMAIN WILL SIGNIFICANTLY

HURT FYNANZ’S ABILITY TO RANK

FOR EVERY CREDIT UNION, IT SEEMS FYNANZ REPLICATES ITS ENTIRE CONTENT LAYOUT. THIS RESULTS IN DUPLICATE CONTENT BEING EXPOSED TO GOOGLE.

SEARCH ENGINES FROWN ON SUCH PRACTICES, SINCE THEY CONSIDER IT AN ATTEMPT TO MANIPULATE RANKINGS

OPPORTUNITIES CAN HELP IN CRAFTING A STRATEGY THAT CAN MEET YOUR NEEDS WHILE PROTECTING YOU FROM DUPLICATE CONTENT PENALIZATIONS

THREAT

POOR RELEVANCYGOOGLE’S PRIMARY GOAL IS TO RETURN AUTHORITATIVE AND RELEVANT SITES. CURRENTLY FYNANZ.COM IS MISSING MAJORITYOF THE ELEMENTS THAT MUST BE PRESENT IN ORDER FOR SEARCH ENGINES TO CONSIDER FYNANZ TO BE RELEVANT IN CONTEXT OF QUERIES USED BY ITS AUDIENCE.

PROPRIETARY TOOLS AND RESEARCH FROM OPPORTUNITIES CAN HELP INCREASE ON-SITE RELEVANCY BY INJECTING RELEVANT KEYWORDS EXPECTED BY SEARCH ENGINES.

WEAKNESS

AUTHORITY DILUTIONCURRENTLY FYNANZ ISN’T CONSIDERED AUTHORITATIVE BY SEARCH ENGINES. INTERNAL AND EXTERNAL NODES SHOULD BE CAREFULLY REVIEWED FOR EXTENSION OF AUTHORITY.

OPPORTUNITIES CAN STRATEGICALLY HELP WITH DESIGNING AN AUTHORITY BLUE PRINT WHICH CAN THEN BE USED TO EXTEND AUTHORITY TO INTERNAL NODES.

POOR KEYWORD DENSITYKEYWORD DENSITY IS NOT HEALTHY.

CONVERSION-OPTIMIZED CONTENT WRITING AND OPTIMIZATION SERVICES BY OPPORTUNITIES CAN HELP FYNANZ.COM ACHIEVE A BALANCE BETWEEN A HEALTHY KEYWORD DENSITY AND USER-FRIENDLINESS.

CONTENT LAYOUTIS NOT COMMUNICATING THE IMPORTANCE OF VARIOUS ELEMENTS ON THE PAGE

HISTORICAL TRENDS SHOW SEARCH ENGINES PLACING AN INCREASED IMPORTANCE ON THE LAYOUT OF THE CONTENT.

UX OPTIMIZATIONAN OPTIMIZED USER-EXPERIENCE THAT NAVIGATES VISITORS DOWNA PRE-DETERMINED PATH TO CONVERSION IS CRUCIAL FOR ACHIEVING A HEALTHY CONVERSION RATE.

PROPRIETARY TOOLS AND RESEARCH FROM OPPORTUNITIES CAN HELP INCREASE ON-SITE RELEVANCY BY INJECTING RELEVANT KEYWORDS EXPECTED BY SEARCH ENGINES.

WEAKNESS

CRAWLABILITYSEVERAL ELEMENTS THAT CAN AID WITH GUIDING SPIDERS THROUGH THE SITE ARE MISSING.

OPPORTUNITIES CAN IMPLEMENT AND OPTIMIZE CRAWL PATHS TO BETTER ASSIST SEARCH ENGINES.

WEAKNESS

SITEMAPTHE SITEMAP IS PRESENT ON THE SITE, HOWEVER, IT IS NOT EXTENDING THE RIGHT PRIORITIZATION TO INDIVIDUAL NODES.

OUR RESEARCH INDICATES SEARCH ENGINES CAN DERIVE RELATIVE IMPORTANCE OF A PAGE’S VALUE BASED ON THE STRUCTURE AND PLACEMENT OF THAT PAGE’S ENTRY IN THE SITEMAP.

OPPORTUNITIES CAN OPTIMIZE SITEMAP IMPLEMENTATIONS AND ENSURE THAT THE SITEMAPS ARE BOTH EFFECTIVE AND EFFICIENT IN GUIDING SPIDERS WITH NAVIGATING THE SITE.

ARCHITECTURE REVIEW

AN ARCHITECTURAL REVIEW ALLOWS US TO IDENTIFY WEAKNESSES AND MISSED OPPORTUNITIES WITHIN THE SITE, LINKING, URL AND CONTENT ARCHITECTURE.

A STRATEGIC ARCHITECTURE IS CRUCIAL FOR HIGHER RANKINGS. OPPORTUNITIES SPECIALIZES IN OPTIMIZING LINKING, URL, CONTENT AND SITE ARCHITECTURES TO HELP ENSURE MAXIMUM EFFECTIVENESS.

ASSET AND MEDIA EMBEDDING STRATEGY

PER OUR INITIAL REVIEW, CURRENT ASSET AND MEDIA EMBEDDING STRATEGY ISN'T OPTIMIZED. OPTIMIZATION IN THIS AREA HELPS INCREASE QUALITY SCORE.

OPPORTUNITIES CAN HELP IN FULLY OPTIMIZING ASSET AND MEDIA EMBEDDING STRATEGY TO FACILITATE COMMUNICATION OF IMPORTANT SIGNALS THAT CAN HELP INCREASE QUALITY SCORE USED FOR RANKING WEBSITES.

SEMANTIC DISTANCE BETWEEN KEYWORDSCURRENTLY, SEMANTIC DISTANCE BETWEEN KEYWORDS IS HIGH WHICH LEADS TO A LOWER RELEVANCY SCORE.

GOOGLE’S RECENT PATENT ASSIGNMENTS INDICATE THE SIGNIFICANCE OF SEMANTIC DISTANCE BETWEEN KEYWORDS WHEN DETERMINING QUERY-SPECIFIC RELEVANCY OF A PAGE

CONVERSION OPTIMIZATIONCONVERSION NOW INVOLVES ANALYZING BEHAVIORS, TESTING PLACEMENTS, AND STARTING AND MANAGING CONVERSATIONS.

A CONVERSION ANALYSIS SHOULD BE PERFORMED TO GAUGE EFFECTIVENESS OF CURRENT CONVERSION STRATEGY.

FROM OUR INITIAL REVIEW WE CAN READILY IDENTIFY SEVERAL KEY AREAS THAT NEED OPTIMIZATION.

VISITOR RETENTIONA POOR CONVERSION STRATEGY GENERALLY LEADS TO A POOR VISITOR RETENTION STRATEGY. AN ANALYSIS OF ANALYTICS REPORTS CAN HELP IDENTIFY ISSUES WITH VISITOR RETENTION.

CONVERSION OPTIMIZATION AND COMMUNICATION IS KEY TO VISITOR RETENTION

AUDIENCE BEHAVIOR METRICS SHOULD BE ANALYZED TO GAIN INSIGHT INTO AUDIENCE BEHAVIOR.

OPPORTUNITIES CAN HELP IMPLEMENT ADVANCE MONITORING TOOLS SUCH AS HEAT MAPS AND DEMAND MAPS TO GAIN ACTIONABLE INSIGHTS INTO AUDIENCE BEHAVIOR. WE ALSO UTILIZE OUR PROPRIETARY TOOLS AND ADVANCED SOCIOLOGICAL CONCEPTS TO GAIN KEY INSIGHTS THAT CAN BE USED TO FINE-TUNE CONVERSION AND SEARCH STRATEGIES

PERSUASIVE MESSAGING SHOULD BE INCORPORATED WITHIN NEW AND EXISTING CONTENT

CALL TO ACTIONA STRATEGICALLY PLACED, CONSISTENT AND CLEAR CALL TO ACTION IS MISSING

NOT HAVING A CLEAR CALL TO ACTION HURTS CONVERSIONS. OPPORTUNITIES HELPS ORGANIZATIONS IMPLEMENT STRATEGIC CALL TO ACTION ON EACH PAGE FOR INCREASED CONVERSIONS AND MICRO-CONVERSIONS.

PR CAMPAIGN REVIEWCURRENT PR STRATEGY OF FYNANZ ISN’T TAKING FULL ADVANTAGE OF OPPORTUNITIES THAT ARE AVAILABLE. OPPORTUNITIES CAN HELP OPTIMIZE THE PR AND SOCIAL MEDIAENGAGEMENT CAMPAIGNS TO ESTABLISH AUTHORITATIVE ANDRELEVANT EDGES.

OPPORTUNITIES HELPS ORGANIZATIONS OPTIMIZE THEIR PR STRATEGY TO GAIN THE MOST EXPOSURE, RELEVANCY, AND AUTHORITY IN THE EYES OF SEARCH ENGINES FOR MAXIMUM EFFECT OF PR ACTIVITIES.

ARE YOU KEEPING YOUR GOOD WORK A SECRET?

CHANNEL STRATEGY OPTIMIZATION MARKETING STRATEGY OF FYNANZ NEEDS TO INCORPORATE NEW MARKETING CHANNELS FOR LEAD GENERATIONS. OPPORTUNITIES CAN HELP IDENTIFY THESE COST EFFECTIVE MARKETING CHANNELS.

BLOGGING STRATEGY NEEDS TO BE OPTIMIZED TO EFFECTIVELY UTILIZE IT AS A RELEVANCY AND AUTHORITY BUILDING TOOL.

UNOPTIMIZED BLOGGING STRATEGIES CAN CAUSE A NEGATIVEEFFECT ON THE QUALITY SCORE.

EMAIL MARKETING

OPPORTUNITIES CAN HELP YOU DEPLOY AN EMAIL MARKETING STRATEGY TO EFFECTIVELY CAPTURE, CONVERT AND RETAIN USERS.

OPPORTUNITIES CAN HELP FYNANZ ENGAGE CURRENT AND PROSPECTIVE CUSTOMERS BY UTILIZING THE UNTAPPED OPPORTUNITIES USING EMAIL MARKETING.

SERVICES AND RECOMMENDATIONS

DemandMaps™

AuthorityMaps™

CompetitionMaps™

BrandMaps™

LocalMaps™Relevance

Maps™

TRAINING

RESEARCH

DEVELOPMENT

ADVISORY

UPDATES

CMF

actionMAP

2. MODIFICATION OF CURRENT SEO PRACTICESA) IMPLEMENTATION OF RECOMMENDATIONS BASED ON

COMPREHENSIVE SITE REVIEW. B) PREVENT DAMAGE FROM PENALTIES. C) RESEARCH AND ELIMINATE ROOT CAUSE(S).

3. CONTENT OPTIMIZATIONA) REMOVAL OF DUPLICATE CONTENT PENALTY FACTORSB) INCORPORATE PERSUASIVE MESSAGING INTO YOUR CONTENT STRATEGYC) OPTIMIZATION OF DESIGN / LAYOUT D) CLEANUP OF HTML / STRUCTURE

4. CONTENT DEVELOPMENTA) IDENTIFICATION OF STRATEGIC KEY PHRASESB) CONTENT WRITING OPTIMIZED FOR BOTH USERS AND

SEARCH ENGINES

1. DISCOVERYA) REFINEMENT OF GOALSB) IDENTIFICATION OF TRAINING NEEDS

SERVICES AND RECOMMENDATIONS > ACTION MAP

actionMAP

8. CMS SELECTIONA) CMS Requirements Analysis. B) Proposal for Opportunities CMF.

6. RESEARCH SERVICESA) COMPETITIVE RESEARCHB) DEMAND RESEARCHC) LONG TAIL MAPSD) LOCAL MAPS

5. RELEVANCE ANALYSIS & INJECTIONA) RELEVANCE MAPSB) RELEVANCE INJECTION TRAINING

7. AUTHORITY/LINK ANALYSISA) IDENTIFICATION OF AUTHORITY CANDIDATES FOR IBL(S) AND

OBL(S).B) OPTIMIZED PRESS RELEASES AND ARTICLE MARKETINGC) WELL ORCHESTRATED, ANCHORED, IN-BOUND AND OUT-

BOUND LINK BUILDING

SERVICES AND RECOMMENDATIONS > ACTION MAP

actionMAP

9. LOG ANALYSISA) ANALYSIS OF WEB SERVER LOG FILESB) ANALYSIS OF ANALYTIC REPORTS

10. CONTENT NODESA) FOR CREATING AND CONTROLLING NODES WITH NICHE SPECIFIC

AUTHORITYB) CREATION OF NICHE AGGREGATORS AND DIRECTORYC) PLACEMENT ON FEWBLOCKS.COM

11. LANDING PAGE DEVELOPMENTA) CLEAR CALL TO ACTIONB) OPTIMAL NICHE-TARGETED LAYOUTSC) PRE-DETERMINED NAVIGATION PATHS TO CONVERSION

12. MIGRATION STRATEGY REVIEWA) TO ENSURE MIGRATION HAPPENS IN A SEARCH

ENGINE FRIENDLY AND SAFE MANNER.

SERVICES AND RECOMMENDATIONS > ACTION MAP

actionMAP

16. TRAINING SERVICESA) ON-SITEB) OFF-SITEC) ON-DEMAND

13. CONVERSION OPTIMIZATIONA) ANALYSIS AND REVIEW OF CURRENT CONVERSION ROADMAPS.B) USABILITY ANALYSIS

14. MULTIPLE DOMAIN STRATEGY AND NODE HOSTING REVIEWA) SEARCH ENGINE FRIENDLY HOSTING OF MULTIPLE SITES

15. ARCHITECTURE REVIEW

RECOMMENDATIONS FOR REFINEMENT OF:A) SITE ARCHITECTUREB) LINKING ARCHITECTUREC) URL ARCHITECTURE

SERVICES AND RECOMMENDATIONS > ACTION MAP

actionMAP

20. EMAIL MARKETING STRATEGYINCREASE CAPTURES, CONVERSIONS AND

RETENTION BY EMPLOYING AN EFFECTIVE EMAIL MARKETING STRATEGY

17. SOCIAL OPTIMIZATIONA) OPTIMIZATION FOR SOCIAL MEDIA INCLUDING

A) FOURSQUAREB) TWITTERC) FACEBOOK

18. MOBILE OPTIMIZATIONA) OPTIMIZATION FOR MOBILE SERVICESB) MOBILE SEARCHC) MOBILE SITEMAPS

19. CHANNEL STRATEGY OPTIMIZATIONINCREASE LEADS & CONVERSIONS USING CHANNEL

PARTNER PROGRAMS

SERVICES AND RECOMMENDATIONS > ACTION MAP

DemandMaps™

AuthorityMaps™

CompetitionMaps™

BrandMaps™

LocalMaps™

RelevanceMaps™

OPPORTUNITIES MAPS

KEYWORD DILUTION

CURRENT CONTENT COMPOSITION CONTRIBUTES TO HIGH DILUTION.

KEYWORD DENSITY

KEYWORD DENSITY IS NOT HEALTHY.

CONTENT LAYOUTIS NOT COMMUNICATE THE IMPORTANCE OF VARIOUS ELEMENTS ON THE PAGE

CALL TO ACTIONA STRATEGICALLY PLACED, CONSISTENT AND CLEAR CALL TO ACTION IS MISSING

PERSUASIVE MESSAGING SHOULD BE INCORPORATED WITHIN NEW AND EXISTING CONTENT

PR CAMPAIGN REVIEWCURRENT PR STRATEGY OF FYNANZ ISN’T TAKING FULL ADVANTAGE OF OPPORTUNITIES THAT ARE AVAILABLE. OPPORTUNITIES CAN HELP OPTIMIZE THE PR AND SOCIAL MEDIAENGAGEMENT CAMPAIGNS TO ESTABLISH AUTHORITATIVE ANDRELEVANT EDGES.

ASSET AND MEDIA EMBEDDING STRATEGY

PER OUR INITIAL REVIEW, CURRENT ASSET AND MEDIA EMBEDDING STRATEGY ISN'T OPTIMIZED. OPTIMIZATION IN THIS AREA HELPS INCREASE QUALITY SCORE.

SOCIAL STRATEGY RECENT CHANGES IN RANKING ALGORITHMS INCORPORATE RESULTSFROM SOCIAL NETWORKS MAKING ITIMPERATIVE FOR BUSINESSES TO INVESTIN A SOCIAL STRATEGY.

BLOGGING STRATEGY NEEDS TO BE OPTIMIZED TO EFFECTIVELY UTILIZE IT AS A RELEVANCY AND AUTHORITY BUILDING TOOL.

UNOPTIMIZED BLOGGING STRATEGIES CAN CAUSE A NEGATIVEEFFECT ON THE QUALITY SCORE.

VISITOR RETENTIONA POOR CONVERSION STRATEGY GENERALLY LEADS TO A POOR VISITOR RETENTION STRATEGY. AN ANALYSIS OF ANALYTICS REPORTS CAN HELP IDENTIFY ISSUES WITH VISITOR RETENTION.

CONVERSION OPTIMIZATION IS KEY TO VISITOR RETENTION

OPPORTUNITY

ABRIDGED AUTHORITY MAPS™

SIMILARITY MAPS™OPPORTUNITY

WE PROVIDE YOU WITH A SINGLE PLANNING, EXECUTION, MEASUREMENT AND OPTIMIZATION FRAMEWORK FOR SYNCHRONIZED SEO AND SEM

OPTIMIZED EXECUTION

WE HELP YOU CREATE SUSTAINABLE SEARCH STRATEGY, BY INTEGRATING SEARCH STRATEGY INTO ALL ASPECTS OF YOUR BUSINESS

INTEGRATED SEARCH STRATEGY

WE HELP YOU CREATE A SUSTAINABLE SEARCH STRATEGY, BY INTEGRATING SEARCH STRATEGY INTO ALL ASPECTS OF YOUR BUSINESS

DemandMaps™

AuthorityMaps™

CompetitionMaps™

BrandMaps™

LocalMaps™

RelevanceMaps™

OPPORTUNITIES MAPS

SERVICES AND RECOMMENDATIONS

DemandMaps™

AuthorityMaps™

Competition

Maps™

BrandMaps™

LocalMaps™Relevanc

eMaps™

TRAINING

RESEARCH

DEVELOPMENT

ADVISORY

UPDATES

CMF

Search Engines measure relevancy based on presence of relevant keywords and Semantic distance between them.

RelevanceMaps from Opportunities maximizes your relevance by analyzing global demand patterns and generating a weighted list of keywords expected by the search engines. In addition to increasing relevance and visibility, RelevanceMaps also help with long tail optimizations.

RelevanceMap output can then be used for deep linking to expose long tail content.

EXTERNAL AUTHORITY MAPS™• IDENTIFY SITES THAT ARE CURRENTLY

CONSIDERED AUTHORITATIVE BY THE SEARCH ENGINES

INTERNAL AUTHORITY MAPS™• LEVERAGE YOUR STRONGEST NODES TO STRATEGICALLY EXTEND

AUTHORITY TO NON-AUTHORITATIVE NODES IN THE EYES OF THE SEARCH ENGINES.

AUTHORITY MAPS™

WE CAN HELP YOU WITH• MOBILE SEO OPTIMIZATION• GEO OPTIMIZATION• MOBILE SITE MAPS• MOBILE LANDING PAGES

SERVICES > MOBILE SEO

MOBILE SEO

TRAINING SERVICES

WE OFFER ON-SITE AND OFF-SITE TRAINING SERVICES TO BRINGYOUR IN-HOUSE TALENT UP TO DATE WITH SUSTAINABLE PRACTICES FOR A SUCCESSFUL SEARCH STRATEGY.

OPPORTUNITIES CAN PROVIDE CUSTOM-TAILORED AND NICHE FOCUSED SEO TRAINING SERVICES TO YOUR CURRENT DESIGN, DEVELOPMENT, MARKETING AND SEO TEAMS. BOTH ON-SITE AND OFF-SITE TRAINING SERVICES ARE AVAILABLE.

SERVICES

SUSTAINABILITY REVIEW

WE HIGHLY RECOMMEND THAT YOU ALLOW OPPORTUNITIES TO CONDUCT A SUSTAINABILITY REVIEW FOR YOUR SITE. DURING THIS INTENSE REVIEW, WE ANALYZE EVERYTHING FROM HTML LAYOUT TO CDN INTEGRATION AND BEYOND.

WE MEASURE YOUR SITE’S PRESENTATIONS AGAINST OUR PROPRIETARY CHECKLIST OF MORE THAN 200 FACTORS ORGANIZED INTO 20 CATEGORIES.

HAVING A SUSTAINABILITY REPORT FROM OPPORTUNITIES WILL HELP IDENTIFY ISSUES THAT THREATEN FYNANZ.COM’S RANKINGS. EQUIPPED WITH SUCH INFORMATION, FYNANZ CAN ADDRESS THE THREATS IT FACES AND WEAKNESSES IN CURRENT IMPLEMENTATION.

SUSTAINABILITY REVIEW AND SUSTAINABILITY SCORES

OUR SUSTAINABILITY REVIEW CHECKS YOUR ONLINE PRESENCE AGAINST MORE THAN 200 FACTORS (DIVIDED INTO 20 CATEGORIES) TO DETERMINE WEAKNESSES AND THREATS RELATED TO SUCCESSFUL EXECUTION OF YOUR SEARCH STRATEGY

ABOUT OPPORTUNITIES

About OpportunitiesOpportunities helps publishers implement Sustainable Search

Strategies™, improving user acquisitions, reach, conversions, awareness and monetization opportunities

Sustainable Search Strategies Identifies target keywords and phrases that attract qualified visitors and

convert well for you.

Increases Relevancy by Injecting RelevanceMaps.

Decreases Propensity for Penalization by AITEXT Replacement.

Increases Authority by comprehensive edge-building campaigns with authoritative nodes and by creation of Authority Hubs.

Increases Conversions by attracting qualified audience and directing them through a pre-determined strategic conversion path.

Lowers Penalization risk by implementing a well-balanced and integrated search strategy.

UNIQUELY EXPERIENCED TO HELP YOU GET TOP RANKINGS

UNIQUELY EXPERIENCED TO HELP YOU GET TOP RANKINGS

> WHY OPPORTUNITIES? > STRATEGIC PLANNING BLUEPRINT

ALL YOU NEED TO KNOW IS FYNANZ@ABOUTOPPORTUNITIES.COM