Social Media for Medical Professionals

Social Media for Medical Professionals

Jay Berkowitz

  • With thousands of Social Media sites

which ones matter for business?• How to build fans, friends and social

relationships• Making Social Media Make Money• Peek into my Social Media Crystal

Ball• Quick pointers to make you ‘cool

with your kids’

Social Media for Medical Professionals

University of San Francisco Internet Marketing Masters

Certificate

Recent MediaWall Street Journal

Recent MediaFOX Business TV

Social Media for Medical Professionals

Jay Berkowitz

Blog

Focus on 4 Areas

A Blog is a really simple website

BlogGet your own free Blog

(website)

BlogBlogging is as easy as

sending emailWrite a title and some copy,

click ‘publish’

Point a WordPress Blog to your own Domain

Example www.JayBerkowitz.com

Bill Marriot’s Blog

Subscribe to read blogs

Read blogs on your phone (RSS)

Monetize through Google AdSense

Monetize through Affiliate Offers (Amazon)

Facebook founded in a Harvard dorm room (2003)

Facebook passes Yahoo, now 500 Million Users

Facebook Profile - share as little or as much

as YOU want, with WHO you want

Facebook Fan Pages – Important for Business

‘likes’ = fans and chance to communicate

S-Commerce

S-Commerce

Facebook Advertising

LinkedIn Answers = Business Networking

http://www.youtube.com/user/mayoclinic#p/a/f/1/RI-l0tK8Ok0 

YouTube Video with over 5 Million views!

AskTheBuilder.com’s Tim Carter has

used YouTube search results to

drive traffic!

Will Hamilton from www.FuzzyYellowBal

ls.com has built a huge following

through YouTube videos

Twitter - 140 Character updates “personalized

news feed”

Twitter - Follow people with interesting ‘tweets’

Personal Information

Stats

Other Twitter users this member is following

Past tweets

Most recent tweet

+ 1,043% 

Twitter – Why it matters

Twitter – Breaking News

Follow people in your city/town

TwitterGrader.com

Follow people in your business

WeFollow.com

What is happening right now?

www.Search.Twitter.com

The Three E’s of Social Media - Educate

The Three E’s - Entertain

The Three E’s - Engage www.Twitter.com/LeeAase

    @MissionPie   Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd 

Does it Work for Business?

Does it Work for Business?

Groupon Announces  $1.35 Billion Valuation Round

Deal of the Day!

Location Based Networking

PodcastsSearch ‘Hormone Therapy’ in iTunes

Information Product Marketing

www.JeffWalker.com

Social Media – Pick 1 Blog = Easy

‘Websites’ Monetize: AdSense,

Affiliate

#3 website Create your own

channel Fan Pages for

Business Business

Connections

140 character updates

Simple connections & news

Blog

  • Try 1 thing!• Be my friend Twitter.com/JayBerkowitz, LinkedIn, InternetMarketingClub.Org

• Consulting: Search, Social, Affiliate

• Speaking Opportunities

Social Media for Medical Professionals