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Facebook is one form of marketing. This presentation helps businesses formulate a game plan.
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Is Facebook the right tool to market my business?
Before You Begin Strategizing…
Do I have a good understanding of how Facebook works to create a page
Do I have the staffing resources to create & maintain an active page?
What current tools am I using to market my company?
Assess the Situation
Are my competitors on Facebook?
What are consumers saying about my brand or product?
Is Facebook the “cure” for my marketing my business?
Define goals & expectations
Strategize
Identify and define staff roles and responsibilities
Determine what tools you want to use to enhance your page or create updates
Draft up a plan/calendar
Implement
NewsletterMagazine/Newspaper Advertisements
Combine with Traditional Marketing!
Market Your Page!
Try Facebook Advertising
Market Your Page!
Measure your Progress
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