We are a focused and dynamic company developing...

We are a focused and dynamic company developing advanced

technologies, products and services that

harness the power of Artificial Intelligence,

Deep Learning and Computer Vision.

Who we are

Founder and CEO of Eyra, Saverio is passionate about machine learning,

computer vision and robotics. Both engineer and entrepreneur, in 2015 he

obtained a double MSc/MEng in Advanced Robotics from the École

Centrale de Nantes and the University of Genoa. He has also obtained a

degree in management from ISICT and a BSc in Biomedical Engineering

from the University of Genoa. In November 2016, he was invited as a

guest lecturer by Stanford University. In 2017, he was included in Forbes’

“30 Under 30 Europe” list, which featured young innovators, entrepreneurs

and leaders across Europe.

Saverio Murgia (CEO & co-founder)

Founder and CTO of Eyra, Luca is proficient in artificial vision, programming

and software engineering. He is passionate about GPGPU and designing

system architectures. As a biomedical engineer, he worked on bio-inspired

computational models for vision. He has also obtained a degree in

management from ISICT-Genoa. In 2017, he was included in Forbes’ “30

Under 30 Europe” list, which featured young innovators, entrepreneurs

and leaders across Europe.

Luca Nardelli (CTO & co-founder)

We create devices that are truly

intelligent. Our devices are able to

identify patterns in raw data and learn

how to make smart decisions.

Artificial intelligence

We combine the most advanced

technology in the robotics field with the

immediacy and user-friendliness of

wearable devices.

Robotics and wearable devices

We work to improve the quality of life of

people who have a serious disorder or a

disability condition.

Health tech

What we do

Our first product: Horus

The invisible made audible

Horus observes, understands and describes the environment to its user,

providing useful information through an audio interface.

What Horus is

Horus aids people with visual impairments

Retinitis pigmentosa Cataract Glaucoma

Macular degeneration Diabetic retinopathy Complete blindness

30 million people among the world’s visually impaired live in high-income settings and they spend on average $90

Bn* a year in assistive technology.

Overview: blindness in the world

Visually impaired

285 M

Blind (Estimate)

54 M

2015 2020

Blind

39 M

Time (Global data source: WHO, IBU)

*$3,000 per person a year in assistive technologies and similar products

Horus can change lives

When I left home, I was afraid that this

product demonstration would be

disappointing, so I decided to keep my

expectations low. Fortunately, I was

wrong and using Horus was a truly

great experience. I am overjoyed!

Sergio Muzzolon

What Our Beta Testers are Saying

For the last two years, I’ve been saving

all the money I have received for

Christmas and for my birthday so that I

can buy Horus as soon as it’s released.

Vania Cappi Costantino Coco

What I like about you guys is that you

don't just want to offer a standard

product, but you want to change

people’s lives for real!

100+ hours

Video recorded testing Pool of testers

Beta testing

60 people

Current functionalities

Facial recognitionText reading Object recognition

Future functionalities

Scene descriptionMobility assistance Beacon technology Remote assistance

Functionalities can be added through Over The Air software updates

How it works

USB 3.0

Stereo Camera

IMU

Bone Conduction

Battery 6500mAH

(8hrs)

WI-FI - BT

CPU Nvidia K1

External Input Acquisition Data Processing

The cameras acquire images, which are processed by the CPU and turned into audio information for the user to hear in real time through bone

conduction. No internet connection is required.

Target personas

Young

They are: independent, enthusiastic, online.

How we reach them: website, social networks, newsletter, e-Commerce.

Middle aged

They are: motivated, aware, technologically literate.

How we reach them: website, newsletter, associations, e-mail, teleselling, retailers.

Elderly

They are: positive, self-sufficient.

How we reach them: associations for the blind, relatives, offline retailers.

Traction

Spontaneous applications to buy Horus before its

official release

• No advertisements

• 199 applications from Italy

• 20 have been selected to try Horus in advance

• 80% were positively impressed

• 50% would have bought it immediately

Worldwide USA Italy

Months

People

441

199

98

0

50

100

150

200

250

300

350

400

450

500

Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17

Commercial strategy

Lead generation Lead conversion After-sales services

Promotional events

Showroom (POS)

Online communication

Trade fairs

Assistance

Tele-assistance

Paid training programs

Phone calls

Offline retailers

Accessible

e-commerce portal

Emails

Sell in & Sell out Sell out Sell in

FDA & CE Marking

Horus is a Class I medical device and, while it requires testing and appropriate quality control procedures, it does

NOT require pre-market approval

In the European Union:

CE marking (through self declaration) allows for Horus to be sold in the EU

In the United States:

FDA: Class I (general controls, 886.5900 electronic vision aids ). The device is exempt from the premarket

notification procedures

FCC

Timeline

20152014 2016 2018 20192017

Q1

2017

Q3

2017

Q4

2018

Q1

Idea

First prototypes

Seed round

900K

Demo Events Series A & CE

mark

Market entry Market

expansion

(UK, USA,

Ireland)

Market

expansion

(Europe,

Canada, China)

Market

expansion

(Australia,

Japan)

Horus V2

Stage 1 Stage 2 Stage 3

Direct sale Direct sale Direct sale

Additional services

B2C

(Remote Assistance)

Additional services

B2C

(Remote Assistance)

Services sale

B2B

(Beacon,

Advertisement)

Business model evolution

Critical Mass Critical Mass

Financial forecast

Gross Profit

Revenue

Figures refer to direct sales of Horus only

0

5

10

15

20

25

2017 2018 2019

Years

M USD

Units 1,100 7,600 13,000

Competitors (Functionalities)

Text reading

Object recognition

Facial recognition

Blind and low vision users ~

Bluetooth/WiFi

Price $2,000 $3,500 ?

Mobility Assistance*

Scene Description*

HORUS

Competitor 1

ORCAM

Competitor 2

ORIENSE

* Future functionalities

Intellectual Property

Patents

Patent Pending in USA (through PCT)

n° 15506935

Patent Pending in EU (through PCT)

n° PCT/IB2015/056591

Patent (granted) in Italy

n° 0001427618 9 Oct 2015

Trade Secret

State of the art proprietary Machine

Learning/Computer Vision algorithms

Well developed supply chain

and hardware design

Data Collection and Collective Learning

OTA

updates

Server

Data

Collection

Server

Text

Faces

Objects + labels

Data + label (Audio)

Update (Internet)

Anonymous Data

Audio labels Text

Data collected by Horus, including audio labels assigned to different objects, is sent to a server and used to train our machine learning models. The results of this

training are sent back to all Horus devices through regular updates, guaranteeing improved results over time. The data collected from the devices, as well as the

labeling work done by our users for free, is very valuable to Eyra.

NOTE: Data is collected in anonymous form. Labels assigned by users to specific faces are not collected. An arbitrary ID is assigned automatically to each face.

Collective

Machine

Learning

Supply chain

Over the years, we have built a high quality supply chain (names redacted for confidentiality)

● Supplier 1

Pocket unit’s PCB

● Supplier 2

Sensor board and camera

● Supplier 3

Pocket unit’s plastic

● Supplier 4

Cables

● Supplier 5

Wearable unit’s plastic and

bone conduction system

● Supplier 6

Batteries

IBM Smart Camp

Winners of IBM

SmartCamp 2015

Forbes 2017

30 under 30

TIM #WCAP

Acceleration program TIM

#WCAP

EIT ICT Labs

3rd Prize EIT ICT Labs

MIT Smart&Disruptive

“Smart & Disruptive

Companies 2015” Italy

Unicredit Start Lab

2nd Prize UniCredit Start

Lab 2015

NVIDIA 2016

Social Innovation Award

GTC16

Achievements & Awards

Total capital raised

$ 1.2 M

Seeking

$6M Series A

Commercialization of Horus

R&D and IP consolidation in AI & Computer Vision

Saverio Murgia

CEO & CO-FOUNDER

saverio@eyra.io

it.linkedin.com/in/saveriomurgia

www.eyra.io