“Welcome to Poole!” Bruce Grant-Braham Chair Poole Tourism Management Board

““Welcome to Poole!”Welcome to Poole!”

BruceGrant-Braham

ChairPoole TourismManagement

Board

““A quality vision for the A quality vision for the future”future”

Context of Tourism

Poole’s New Way

Core activities

Events Strategy

The Future?

Port of Poole

Ferry Traffic

Regeneration

Second Bridge

Context of Tourism

Poole’s Economy

Diverse mix no one dominant sector

26% - Distribution, hotels & restaurants

23% - Public administration, education & health

20% - Manufacturing18% - Banking, finance & Insurance

(Source: Sector Employment Profile)

What’s special about Tourism?

POOLE: STAYING AND DAY TRIP VISITORS 500,000 staying visitors 4m day visitors

TOURISM INCOME £200m visitor spend

EMPLOYMENT 5,000 jobs

Key Factors that UK visitors associate with Poole

32.4% Harbour/ Quay/ Sailing 23.4% Beach 11.2% Visitor Attractions 4% Ferries 4% Dorset/ Hardy Country 3.2% Royal Marines and RNLI

Purpose of visit to Poole?

UK Visitors:67% Holiday26% Visiting

Friends & Relatives2% Business

Overseas Visitors:

40% Visiting Friends & Relatives

37% Holiday6% Business

Purpose of visit to Poole?

UK Visitors:67% Holiday26% Visiting

Friends & Relatives2% Business

Overseas Visitors:

40% Visiting Friends & Relatives

37% Holiday6% Business

Host Community

Poole’s New Way

Where does the Board fit in?

Poole Council

No statutory requirement to promote tourism

Poole Tourism Management Board

200 Tourism Businesses:Poole Tourism Partnership Forum

Poole Council

Poole Tourism Management Board

200 Tourism Businesses:Poole Tourism Partnership Forum

Management Board

Poole Council

Poole Tourism Management Board

200 Tourism Businesses:Poole Tourism Partnership Forum

Management Board

Poole Council

£Match Funding

Three income streams to match fund?

Board Membership

Hotels Guest Houses Self Catering Attractions / Transport Attractions / Out of Poole Restaurants Corporate Sponsors Poole Town Centre Water Sports Youth Tourism / Language Schools Poole Partnership

Councillor Councillor Councillor Councillor Councillor

Chair

Board Membership

Hotels Guest Houses Self Catering Attractions / Transport Attractions / Out of Poole Restaurants Corporate Sponsors Poole Town Centre Water Sports Youth Tourism / Language Schools Poole Partnership

Councillor Councillor Councillor Councillor Councillor

Chair

Important Industry / Council Partnership

An Independent Chair

Structure

Core activities

In the centre of town

Welcome Centre

The complete Guide

World Wide Web

Strategy

Tourism Strategy

PartnershipCouncil – Industry – Tourism Board

Tourism approach

Place to Stay

Place to Eat Things to Do

Tourism approach

QUALITY

Hotel / Accommodation Strategy

Restaurant Guide Events Programme

Quality

Poole’s quality environment

A Poole quality brand

A Poole quality brand

A Poole quality brand

St Tropez!!!!

“All of a sudden Poole is being tagged the new cool. The St Tropez of the South Coast, the Palm Springs of Dorset, the Florida Keys of British beach resorts”

The Guardian

Waterfront

Meanwhile, in Poole…..

Poole Pottery

Meanwhile, in Poole…..

Poole Pottery

Good News

PHC Boat Haven

Quality VisionQuality Vision

Quality VisionQuality Vision

Waterborne tourism

Thinking small (at the moment)

Waterborne tourism

250 visitor berths - Thinking Big - now!

Somewhere to stay

Maintaining hotel stock!

Harbour Heights Hotel

Fastest Growing Resort!

Les Bouviers, Travel Inn, Premier Lodge,

Canford Magna, Asda Site

Somewhere to eat

“Taste” - September

“Taste” - September

Eat Out Guide

Something to do

Events Programme

Similarities?

Poole’s longest summer!

Media Sponsor

Poole’s longest summer!

Media Sponsor

Events

Tuesday

Events

Wednesday

Poole Pirates

Events

Thursday

Events

Friday

Non-tourism Sponsors

Clothing manufacturer

Car dealerships

Chartered Surveyors

Solicitors

PR Campaign

Annual Tourism Awards

Extras

PooleAfloat

Extras

AnimalWindfest

Extras

Nov 5th

Dorset Police Rally Team

Extras

ChristmasBreeze

Thank you to sponsors

Networking

The future?

The vision...

10 Dreams !!!!!

Stop Press!!!!!

DMO New hotels London Olympics 2012 Yachting events Maritime Heritage

Centre Watch this space………..

““It was hard to believe such a It was hard to believe such a paradise existed in England”paradise existed in England”

Frank Barrett, Travel Editor, Mail On SundayFrank Barrett, Travel Editor, Mail On Sunday