Facebook Community-Building Malaysia

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Community Building on

Facebook

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Time Has Not Changed

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You were expected to

have a Website.

You were expected to

have a Blog.

You are expected to

have a Facebook

Hits (2000) > Likes (2010)3

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# of Fans: Currency for Success!

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Quiz Time!

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Facebook Edge Rank

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Framework for Success!

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Community Objectives

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30x ROI on FB Ads: 10k+ Tickets Sold

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What are your objectives?

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Who are

What’s in it

for them?

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Positioning

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Positioning

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Positioning

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Who’s your TG? What can you

offer to them on Facebook?

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Engage

Who are

What’s in it

for them?

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Engagement

Key to Success on Facebook!

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What causes Engagement?

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Guess this Social Media Channel?

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Debate <|>

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Breaking News!

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Crowdsourcing

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Questions ?

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Sensationalism

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Educate + Entertain

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Text vs Rich Media

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Apps + Contest

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Open Graph Applications

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■ In 2 months, 9 Million

People added App to their

Timeline

■ 6 Million Facebook Visitors

everyday

■ 2 Million Stories Published

back on Facebook

everyday!

Dailymotion

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What’s your engagement plan?

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Engage

Who are

What’s in it

for them?

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What’s your publishing plan?

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Promote

Engage

Who are

What’s in it

for them?

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Facebook Offers

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How will you promote?

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Promote

Engage

Who are

What’s in it

for them?

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How to measure Success?

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Facebook Insights

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Talking About This

Who’s Engaging?

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Key Takeaways!

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Scalable Content is the Key!

Mon Tue Wed Thur Fri Sat Sun

Poll Quiz Exercise Case Study Puzzle Humor Article

Contests

Festive Occasions

News/Announcements

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Thank You!

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