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© Digital Vidyawww.digitalvidya.com
Community Building on
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© Digital Vidyawww.digitalvidya.com
Time Has Not Changed
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© Digital Vidyawww.digitalvidya.com
You were expected to
have a Website.
You were expected to
have a Blog.
You are expected to
have a Facebook
Page.
Hits (2000) > Likes (2010)3
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© Digital Vidyawww.digitalvidya.com
# of Fans: Currency for Success!
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© Digital Vidyawww.digitalvidya.com
Quiz Time!
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© Digital Vidyawww.digitalvidya.com
Facebook Edge Rank
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© Digital Vidyawww.digitalvidya.com
Framework for Success!
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© Digital Vidyawww.digitalvidya.com
Community Objectives
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© Digital Vidyawww.digitalvidya.com 9
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© Digital Vidyawww.digitalvidya.com 10
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© Digital Vidyawww.digitalvidya.com
30x ROI on FB Ads: 10k+ Tickets Sold
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© Digital Vidyawww.digitalvidya.com 12
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© Digital Vidyawww.digitalvidya.com 13
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© Digital Vidyawww.digitalvidya.com 14
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© Digital Vidyawww.digitalvidya.com 15
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© Digital Vidyawww.digitalvidya.com 16
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© Digital Vidyawww.digitalvidya.com 17
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© Digital Vidyawww.digitalvidya.com
What are your objectives?
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© Digital Vidyawww.digitalvidya.com
Who are
they?
What’s in it
for them?
Community Objectives
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© Digital Vidyawww.digitalvidya.com
Positioning
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© Digital Vidyawww.digitalvidya.com
Positioning
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© Digital Vidyawww.digitalvidya.com
Positioning
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© Digital Vidyawww.digitalvidya.com
Who’s your TG? What can you
offer to them on Facebook?
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© Digital Vidyawww.digitalvidya.com
Engage
Who are
they?
?
What’s in it
for them?
Community Objectives
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© Digital Vidyawww.digitalvidya.com
Engagement
Key to Success on Facebook!
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© Digital Vidyawww.digitalvidya.com
What causes Engagement?
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© Digital Vidyawww.digitalvidya.com
Humor
Guess this Social Media Channel?
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© Digital Vidyawww.digitalvidya.com
Debate <|>
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© Digital Vidyawww.digitalvidya.com
Breaking News!
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© Digital Vidyawww.digitalvidya.com
Crowdsourcing
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© Digital Vidyawww.digitalvidya.com
Questions ?
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© Digital Vidyawww.digitalvidya.com
Sensationalism
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© Digital Vidyawww.digitalvidya.com
Educate + Entertain
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© Digital Vidyawww.digitalvidya.com
Text vs Rich Media
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© Digital Vidyawww.digitalvidya.com
Apps + Contest
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© Digital Vidyawww.digitalvidya.com 36
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© Digital Vidyawww.digitalvidya.com 37
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© Digital Vidyawww.digitalvidya.com 38
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© Digital Vidyawww.digitalvidya.com
Open Graph Applications
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© Digital Vidyawww.digitalvidya.com 40
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© Digital Vidyawww.digitalvidya.com
■ In 2 months, 9 Million
People added App to their
Timeline
■ 6 Million Facebook Visitors
everyday
■ 2 Million Stories Published
back on Facebook
everyday!
Dailymotion
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© Digital Vidyawww.digitalvidya.com
What’s your engagement plan?
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© Digital Vidyawww.digitalvidya.com
Engage
Who are
they?
?
What’s in it
for them?
Community Objectives
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© Digital Vidyawww.digitalvidya.com
What’s your publishing plan?
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© Digital Vidyawww.digitalvidya.com
Promote
Engage
Who are
they?
?
What’s in it
for them?
Community Objectives
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© Digital Vidyawww.digitalvidya.com
Facebook Offers
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© Digital Vidyawww.digitalvidya.com
How will you promote?
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© Digital Vidyawww.digitalvidya.com
Promote
Engage
Who are
they?
?
What’s in it
for them?
Community Objectives
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© Digital Vidyawww.digitalvidya.com
How to measure Success?
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© Digital Vidyawww.digitalvidya.com
Facebook Insights
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© Digital Vidyawww.digitalvidya.com
Fans
Reach
Talking About This
Who’s Engaging?
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© Digital Vidyawww.digitalvidya.com
Key Takeaways!
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© Digital Vidyawww.digitalvidya.com
Scalable Content is the Key!
Mon Tue Wed Thur Fri Sat Sun
Poll Quiz Exercise Case Study Puzzle Humor Article
Contests
Festive Occasions
News/Announcements
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© Digital Vidyawww.digitalvidya.com
Thank You!
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