How Digital Publishing Can Expand Ancillary Channels

HOW DIGITAL PUBLISHING CAN EXPAND ANCILLARY CHANNELS

Nelson Wee

Director, Business Development, Apps & Content

SingTel Multimedia Group

Profile: http://www.linkedin.com/in/nelsonwee

Twitter: @nelsonwee

Mobility > Growth | Reach | Engage

Market Trends in Digital Publishing1. Digitization of books and textbooks.

2. Proliferation & growth of tablets and smartphones, over PCs, laptops, netbooks.

3. Multi-functional devices are gaining popularity for reading.

4. Cloud consumption, virtualization & mobility are the lead emerging trends for 2011, e.g. Kindle Cloud Reader, Kobo cloud bookstore

5. Interactive learning – social media, rich media etc.

skoobSingapore’s Favourite eBookStore

• Local content (education books, study guides, children stories, local stories)

3• 1 eBook, can be shared up to 5 devices (PC, laptops, tablets, smartphones)

2• Up to 20% cheaper than physical books.

1

20%

Welcome to the skoob!

skoob from your Android tablet or smartphoneskoob Website

skoob from your iPhone skoob from your iPad

eMagazines market adoption is picking up Next growth in Rich Media interactive eMagazines

iOS HoneyComb

De!ite Ver 2.o launch

De!ite yourself with your favourite Magazines!

• No more visiting stores or carrying heavy

magazines around.

• Over 50 magazine titles to choose from.

• Up to 60% cheaper than physical copies.

• Average $5 per issue (starts from $1.99).

• Download De!ite app for FREE from the

iTunes App Store or Android Market.

• All SingTel Android Tablets come

preloaded with De!ite app.

BEST DIGITAL MEDIA

Working Professionals

eMagazines for Working Professionalszbbz

The Edge SingaporeBusiness Today

PlayworksGolf Malaysia

JetgalaHardware Mag (HWM)

PC.comAmica

Singapore Tatler9tro Magazine

BLACK MagazineHypertune

ShiftSilverscreen

EpicureAppetite

Wine & DinePETS MagazineHome ConceptsHome + Living

Hiragana TimesViaM2

F*** Magazine

• Tablet owners

• Tech-savvy

• English-speaking

• Male & Females

• Consumers of

business and lifestyle

magazines

FAMILY

eMagazines for Parents with Kids

• Tablet owners

• Mums & Kids

• English-speaking

• Consumers of

Parenting,

Educational, Home &

Lifestyle magazines

Young Reader Club

WaWa in Kids World

Parents World

Today's Parent

Singapore's Child

TEENAGE

Epicure

Appetite

Wine & Dine

PETS Magazine

Home Concepts

Home + Living

Adorn Home

Health No.1

Ezyhealth & Beauty

Thank You

Nelson Wee

l: http://www.linkedin.com/in/nelsonwee

t: @nelsonwee

Multimedia Group