Linkedin: Convert to Advanced

@ Kareem SaMaRa Internet Life

Agenda

Why?

• Brand & position yourself.

• Discover new business and professional opportunities.

• Largest business & professional social network.

• 160 Million Members.

• 11th Most Traffic Website.

• Global Network, with local reach.

• Lower your marketing cost.

• Communicate with decision makers & Influential people.

Why I use LinkedIn?

Before implementation

Goal

Where to start?

What is your primary <goal> on linkedIn ?

• Attract Business clients.

• Hire people.

• Get better job.

• Stay connected & Communicate with them.

• Expand your network.

Who do you want to connect with? & Why?

•Classmates, Alumni & Colleagues.

To introduce you to your prospect person.

•Customer: to generate leads and drive sales.

•Influencers: to build a reputation with them.

Where to start?

Profile

• Your profile is the hub of all your activities.

So:

- It Must be Completed.

- It should build: 1. credibility. 2. trust.

• It’s essential for linkedIn search.

• Good for your presence on the search engine.

Why you need a great profile?

How is your profile displayed?•Search view.

Optimizing your profile

How is your profile displayed?•Groups and answers view.

Optimizing your profile:

How is your profile displayed?•Profile view.

Optimizing your profile:

Optimizing your profile

The 5 areas of profile:

Optimizing your profile:

• Professional Photo.

• How can you help them “Title”.

• Keywords “Current & Past job”.

• Establish credibility “Education”.

• Build trust “Connection + Recommendation”.

• Customize URL.

• Call to action “drive to your website”.

• Ex.: Profile - Profile 2

Your profile – First Impressions

Tell your story in 60 second. “or less”•What do you do?•What problem do you solve?•How are you different?•Why should I care?•What do you want me to do next- call to action?

•Ex.: Profile

Fill Experience, Education & Activities Sections “with details”.

Your Profile

Add applications,, • Blog• Box.net• Slide share • Events& More…

Enhance your profile

• Two most popular activities on linkedIn are:

1. Search. 2. Profile view.

•4.2 billion Professionally-oriented searched in 2011.

•5.3 billion searches are estimated in 2012.

Are you appearing on those searches?

Why is search important?

Rank

Keywords

Why Keyword is important?

What keywords do you want to rank for?.....•Brainstorm.•Ask your co-workers.•Ask your customer.•Ask your competitor. •Ask linkedin.

Analysis : - Google keyword tool.- SEObook keyword density.

Keywords

STOP.. Don’t stuff your profile with keywords

Network

Why you need a large Network?

In Search, you will only appear if you are connected with “the

person who do a research” on:

• Level 1

• Level 2

• Level 3

• Group

Why Network?

Importance of Networking

> You contact “Add” them.

> They contact you:

• Your “off LinkedIn” activities.

• They found you via search.

• They see your activity on groups.

• They see your answer on LinkedIn answers.

• Recommendation from LinkedIn member (Connections).

How are connections made?

your current connections:

•E-Mail

your largest Networks:

•Colleagues.

•Alumni.

•Classmate. (Live – Work – Do)!

Adding Connection

• People You May Know.

• Your Connections’ Network.

• Advanced Search.

• Who’s Looking at You.

• Join Groups.

“50” : Your,, Job – Industry – Customer.

Expand your Network

Stream

• Account>> updates you see on your home page.

• Email & Groups>> The frequency of the email.

• LinkedIn Signal>> customize your search.

• LinkedIn Answers.

Listen to Your Network - Your Stream

Share relevant content:•News, Articles, Videos. (about your industry!)

•Answers – LinkedIn Today.•Tips, how to.•Questions. •Events.•Jobs.

Add Value to your Network

Profile settings:

• turn on/off your activity.

• who can see your feeds?

• what others see when viewed your profile?

• who can see your connection?

Privacy Settings

Common Mistakes

Common Mistakes

• You have an incomplete profile.

• You're not building out your connections!

• You don't belong to the right groups!

• You're not sharing valuable content.

• You only use it if you need a job! =F

Did you decide to convert to <Advanced> linkedIn?

Questions?

internet-life.org/feedback

Thanks :_)

Kareem SaMaRaKareem@internet-life.orghttp://about.me/kareemsamara

Internet Life Initiativewww.internet-life.org