Marketing, Recruitment, Retention & Transitions in CareerTech

Summer Conference 2009Summer Conference 2009

Marketing Recruitment Retention and TransitionsMarketing Recruitment Retention and TransitionsMarketing, Recruitment, Retention and TransitionsMarketing, Recruitment, Retention and Transitions

http://www.flickr.com/photos/randomurl/454618495/

Enrollment Managementg

“Strategic Enrollment Management is aStrategic Enrollment Management is a COMPREHENSIVE process designed to help an institution to achieve and maintain the optimum pRECRUITMENT, RETENTION, and graduation rates of students where ‘optimum’ is defined within the

d i t t f th i tit tiacademic context of the institution.

http://www.flickr.com/photos/drurydrama/2744964040/

Enrollment Managementg

as such SEM is an institution wide process that embraces virtually every aspect of anthat embraces virtually every aspect of an institutions function and culture.”

Michael DolenceMichael Dolence

http://www.flickr.com/photos/brooke_anderson/534050290/

CTE Enrollment Managementg

optimum recruitment retention & graduationoptimum recruitment, retention, & graduation rates with successful college & career TRANSITIONSTRANSITIONS

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CTE Enrollment Managementg

Not.... a quick fix ..solely a structure ..separateq y p

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CTE Enrollment Managementg

Superintendent, Marketing, Recruiter, Guidance, Instructors, Staff, Tech Prep, Alliances, Students,Transition Career Services AdministrationTransition, Career Services, Administration…

…THE WHOLE HOUSE

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MarketingMarketingMarketingMarketinghttp://www.flickr.com/photos/stephengg/2950588076/in/photostream/http://www.flickr.com/photos/stephengg/2950579662/in/photostream/

Marketingg

How do you market?http://www.flickr.com/photos/stephengg/2949730051/

How do you market?

MarketingMarketing gg

Next Level Marketinghttp://www.flickr.com/photos/stephengg/2950588076/

Next Level Marketing

Marketingg

Emailhttp://www.flickr.com/photos/stephengg/2950584328/in/photostream/

Email

Marketingg

Marketing Planhttp://www.flickr.com/photos/stephengg/2949727273/in/photostream/

Marketing Plan

RecruitmentRecruitmentRecruitmentRecruitmenthttp://www.flickr.com/photos/stuckincustoms/3062139585/

Recruitment

Beyond the Enrollment Funnel

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Recruitment

Recruitment, Marketing , Guidance, Market AnalysisAnd so much moreAnd so much more…

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Recruitment

Year Round Recruitment Plan

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RetentionRetentionRetentionRetentionhttp://www.flickr.com/photos/sleepychinchilla/1554787553/in/set-72157617607005874/

G idGuidance

Retention

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St d t S tStudent Support

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Retention

TransitionsTransitionshttp://www.flickr.com/photos/strandloper/1386007256/

TransitionsTransitions

Transition

Graduation RatesGraduation Rates

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Transition

College CultureCollege Culture

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Transition

Career ServicesCareer Services

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CTE Enrollment Managementg

Will this make our institution better?

http://www.flickr.com/photos/mythoto/3633957592/

YES!YES!

http://www.flickr.com/photos/joiseyshowaa/1237883234/

QuestionsQuestionsQuestionsQuestionshttp://www.flickr.com/photos/lexnger/200319989/

CTE ShowcaseCTE ShowcaseMoore Norman Technology Center

October 7 2009October 7, 2009

http://www.flickr.com/photos/hgillis/336977788/

J L Z i kJeremy L. Zweiacker405.743.6881/jzwei@okcareertech.org

http://oktechprep blogspot comhttp://oktechprep.blogspot.com

http://www.flickr.com/photos/davichi/376008245/

All pictures are copyright of the original author or licensor. Pictures were obtained through http://www flickr com through a Creative Commonsobtained through http://www.flickr.com through a Creative Commons license. Pictures have been attributed back to the original author via a link at the bottom right hand of each slide.