Programming: Not for the Boomers

Programming: Not For the Boomers!

Allan M. KleimanLibrary Consultant(s)-on-Call

Mississippi Library CommissionJanuary 13 and 15, 2009

• Thank You

• Welcome

• 40 Years of Programming Experience

• Libraries of ALL Sizes

• Most Age Groups

• In-Reach and Outreach

• Energize, Excite, Interest, Think, Create!

• Introduce Yourself

• Name, Library, What Your Programming Role Is, What You’d Like to Get Out of Today’s Workshop

• Index Card: Name, What You’d Like to Get Out of Today’s Workshop (Pass it Up Front)

• Questions: This is Your Workshop

• Tools to Plan the Best Programs in Mississippi

• Vision of the Importance of Programming in the Life of the Library (for all ages)

• End of the Workshop……..More Than You Ever Wanted to Know!

• Planning for Programming

• Publicity, Program Ideas

• Programs for Gen X

• Programs for Gen Y

• Programs for “Older” Adults

• In-reach and Out-reach

• “Put it ALL Together”

• Why do we Program?

• Showcase Collections (Film Program, Book Discussion)

• Entertain

• Bring the Community Together

• Showcase the Library

• Engage the Community (Forums)

• Why do we Program, cont.

• Inform the Community (Social Security)

• Be a Destination for Community (Library as Community)

• Library Place of Socialization

• Provide Lifelong Learning

• Place for Instruction

• Why do we Program?

• What else can you think of?

• Step 1: Programming Policy

• Get a Committee, Group, Task Force Together

• Guide For What You Will Do/Focus On

• Sample Policy

• How Would You Adapt This For Your Library?

• Step 2: Program Procedures

• Takes The Policy and Puts it Into Action!

• Marketing Analysis (Numbers)• Target Audience• How Often? When?• Budget

• Step 2, cont.

• Developed in Sync With Library’s Overall Goals and Objectives

• Program Planning Checklist

• Marketing Programs

• Evaluate Program

• Step 3: Marketing Your Programs• Utilize Different Strategies• Traditional Ways, Include:• Flyers, Posters• News Releases, Newspaper, Radio• Cable Television• Web Site• Local Web Sites

• Marketing Gen X, Y and Older Adults

• Facebook, MySpace, Craigslist, Twitter

• Electronic Notifications (E-mail)

• Library’s Check-out Receipt

• Library Program “Line”

• In-Library Visual Promotions

• And, Any Other Ideas

• Marketing Gen X, Y and Older Adults

• Traditional vs. “New” Marketing Methods

• Current Library Users (Older Adults)

• New Audiences (Gen X and Gen Y)

• Different Approaches for Different Programming Efforts (Ages)

Programming: Not For the Boomers

• Program Planning Checklist• Sample from Montana State Library• Develop Your Own to Suit Your Needs• Helpful in the Process to Ensure All Bases

Are Covered• Paper Trail• Produce Better Results• Can Be Shared

• Program Evaluation Form (Staff Use)

• Sample

• Develop Your Own

• Documents Programs

• Statistics

• Feedback

• Do You Recommend This Program?

• Program Evaluation Form (Customer)

• Sample

• Develop Your Own

• Customer Feedback

• Recommend Future Ideas for Programs

• Feedback

• Do You Recommend This Program?

• Congratulations!

• You Have Just Developed a Programming Manual for Your Library!

• Give Yourself 5 Bonus Points!!!!!!

• So, What’s Next!

• How Do You Find the Perfect Program

• “Program Hunting 101”

• Locating Programming Ideas:

• Other Libraries (Is That Cheating?)

• Newspapers

• Out of My Head!

• Something Old is Now New

• Adapting to Generations

• Books and Other Media

• Locating Ideas:

• Repeat Best Programs

• Fellow Staff Members as Resource

• Technology Training is Programming

• Hot Topics in the News

• Adapt Children and YA Programs

• What Else Can You Think Of?

• Library Programming:

• Not Anything New------19th Century Tradition, Famous Lecturers

• Film Programs

• Book Discussions

• Invited Speakers

• Original Programming (Collection)

• Library Programming:

• Based on Literature

• Based on Culture

• Based on History

• Based on “Nothing” Just Fun

• Ethnic, Multicultural

• Themes

• Library Programming:• Based on Technology• Based on Internet• Community Forum (Civic Engagement)• Based on Gaming• Based on Job Hunting• Based on “Social” Networking• Based on Let’s Have Fun!

• Today We Are Looking at:

• Gen x

• Gen Y

• Older Adults (65 and up)

• (Make Sense, Engage, Excited……..)

• Today We Are Looking at: Gen X

• 1961/5 to 1980 (Age 26 to 45)

• MTV, Operation Desert Storm, Regan

• Tom Cruise, Jodie Foster, Kurt Cobain

• Self-reliant

• Balanced

• Flexible

• Techno-Literacy

• Fun

• Fast Track

• “Prefer” to Communicate Electronically

• Latch-key kids

• More Divorced Parents

• Getting Married “Later” in Life

• Not as Loyal to Their Corporate Company

• Today We Are Looking at: Gen Y

• Born 1981 to present (Under 25)

• Technology, PC, 9/11, Iraq War

• Olsen Twins, Prince William, Anna Kournikova, Lizzie McGuire

• Technology

• Team-oriented

• Diversity

• Work/Life Balance

• Communicate Electronically

• Like to Volunteer

• “Green”

• Have More Aware of the World/Events

• Multitasking is Usual

• Optimistic

• Today We Are Looking at: Older Adults

• Born 1920-1945 (Age 66 to 106)

• Great Depression, The New Deal, WW II, FDR, Korean War

• Elvis Presley, Martin Luther King, Jr, FDR,

• JFK

• Characteristics

• Delayed Reward

• Duty Before Pleasure

• Honor

• Prefer Face to Face Communications

• Retired or Working Part Time

• Influenced by Family and Religion

• Education Viewed as a Dream

• Experienced Tremendous Upheaval in Their Lives

• Reluctant to Buck the System

• Before we begin with Allan’s Programming Hints:

• Develop a Programming Committee

• Encourage Volunteers to Assist

• “Always” Serve Refreshments (When Appropriate)

• Locate Your Program Regulars

• Think Outside the Box, Program Ideas, Publicity Ideas

• Got Out and Preview

• Develop Relationships with Other Libraries, Community Agencies for Cooperative Programming

• Single Programs vs. Programming on a Regular Basis

• Think About Day/Time for Program

• Test Your Equipment/Back-up

• Do You Have a Program Back-up?

• Talk to ALL Staff About Programming

• Send Thank You Notes

• Confirm, Confirm, Confirm

• Develop Your Own Evaluation File

• Don’t Program For Yourself But For Your Audience!

• Develop Our Own Programming Committee Session1:

• Gen X

• Gen Y

• Older Adults

• Develop Our Own Programming Committee Session 2:

• Gen X

• Gen Y

• Older Adults

• Develop Our Own Programming Committee Session 3:

• Gen X

• Gen Y

• Older Adults

• Any Thoughts?

• Outreach Programs (in the Community)

• What Can we Adapt?

• Gen X

• Gen Y

• Older Adults

• Questions????

• What Did You Want to Know But Now Are no Longer Afraid to Ask?

• Putting it ALL Together!

• Develop Programming For ALL Generations – Target Programming

• Always Have a Book Display and Flyers for Upcoming Programs Available

• Check With Fellow Staff Members for Ideas

• Ask Your Customers What They Want

• Develop a Programming Schedule That Makes Sense

• Develop Cooperative Programming With Other Departments of the Library and Community Agencies

• And Finally……..

• Make it FUN for You!

• Make it FUN for the Staff!

• Make it FUN, Exciting, Innovative, Creative, and More for the COMMUNITY!

• Thank You

• Allan M. Kleiman

• Chief Consultant

• Library Consultant(s)-on-Call

• allanmkleiman@aol.com

• 732-738-5183

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