Self Branding for College Students Using Social Media
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- 1. Using Social Media to Brand YourselfStudent Success Speaker
Series: Cal State San BernardinoPresented by:Sahar Andrade,
MB.BCHSahar Consulting, LLC
- 2. Japanese ProverbVision without Action is a dreamAction
without Vision is a nightmare
- 3. Where are you going with your CAREER? Ask yourself what do I
love so much that I woulddo for free? Find your passion- What
Fascinates me?- What am I good at?- What people say I am good at?
Having a really good marketing plan will help youprepare for these
questions. Your marketing plan & package have to beconsistent
to attract employers to you and to yoursites (4Ps) This is what
people visiting your social networkingpages want to know.
- 4. What is BrandingA brand is how people around us perceive us,
what wetransmit as a message to others, without talking.A Unique
Authentic Promise of ValueTo be Outstanding You need to Stand
OUTPersonal branding, is the process by which we marketourselves to
others, it is about Self packaging Itsidentifying the unique
qualities, marketable skills, andinstitutional knowledge that
someone possesses andbuilding a reputation that captures the
attention of others(Employers, managers, prospects
recruiters).
- 5. Social Media is presence, it is attraction and relationship,
it is Onlinebranding.Branding tells a story:What is unique about
you and your skills?What is relevant to your audience/
employer?Must be consistent across all touch pointsTransparency is
keythe network may know more about you morethan you do
- 6. Social Media 101
- 7. Rules of the RoadBe Consistent in: Voice, Tone, BrandWhat
Happens in Vegas - GoogleFacebook postsTwitter rantingEmail
addressesInstagramPinterestYouTube VideosBe polite and Ethical
- 8. What is Social Media Social Media is about 2-way
conversations tofacilitate continuing dialogue and
communicationwith intended audience. It is about
buildingrelationships.Social Media includes: Search engines,
socialnetworks, blogs, Vblogs, micro-blogs, messageboards, instant
messaging (IM), webcasts, emailand podcastsAllows community
interaction using web 2.0
- 9. Social NetworksSocial Networks are online meeting places
that allows consumers andinfluencers to create, share, interact and
build content Examples: Youtube, Facebook, Twitter, Linkedin,
Amazon, Wikipedia, Flickr,Technorati, Digg, newsvineSocial
Networking is like a live cocktail party with no constraint of
timeor place
- 10. Social Media LandscapeIt is very noisy
- 11. How Can I Be a Part of This?1. Identify: Your audience and
key influencers Protect against brand hijacking2. Listen: Use
Google alerts, RSS feeds, Twitter,email analytics, social buzz,
Backtype,Trenderr, Board Reader
- 12. How can I be a part of this3. Engage: Comment on blogs and
articles Add to groups on LinkedIn/ Google Publish articles/ white
papers/ blogs4. Promote: After establishing relationships, PULL
your audienceto your unique skills by constantly adding
new,relevant and fresh content
- 13. Social networks most widely
usedLinkedInFacebookYouTubeBlogsPinterestTwitter
- 14. LinkedIn LinkedIn is the only professional-based network
LinkedIn just reached 225 million members, LinkedInjust celebrated
its 10th Birthday. Average income on LinkedIn is $109,000/year
Fortune 500 companies are on LinkedIn Decision-makers and CEOs are
on LinkedIn Connections are 1ry, 2ry and 3ry Establish yourself in
the groups New Contacts App, Mentions and Rich media Optimize
profile IPO in 2011
- 15. LinkedInMaximize usage of LinkedIn:1. Fill out profile
completely and properly2. Upload your picture3. Connect with people
at least 504. Have 5 skills5. Have summary, present / past jobs,
and education6. Use keywords for SEO7. Add presentations and videos
through the rich media App8. Use status updates feature9. Establish
yourself in the Q&A forum10.Share in the groups section (you
are allowed to join 50groups at any one time)
- 16. What Is LinkedIn?
- 17. Public Profile
- 18. Group Associations50 Groups+ 50 Subgroups
- 19. LinkedIn Best Practices Add your USP on the tagline
Optimize your profile No Email or website in the tagline
Personalize Invitations when you can Be careful who you invite-
IDKs Do not import your address book Use LinkedIn as a tool for
Research Marketing Introductions Sales & Business
Development
- 20. Recommendations+ Endorsements
- 21. Skill Endorsements up to 50
- 22. New Contacts App
- 23. New Contacts App
- 24. New Contacts App
- 25. New Contacts App
- 26. MENTIONS
- 27. What is a BlogBlogs are small articles anywhere between 300
and900 words.There are Free blog platforms as Wordpress.comand paid
as wordpress.orgYou do not have to be Shakespeare to write a
blog-just make sure that there are no typosLink your blog to your
Social Media channelsPlace yourself as an authority in your
field
- 28. 6 Rules for blog content1. Answer Industry questions2.
Comment on Industry news3. Provide HOW TO based content4. Encourage
people to comment5. Publish regularly6. Use Keywords in the title
and content
- 29. Best Practices for BloggingWrite is humanized and
personal-sounding rather than coldand robotic (avoid using
corporate jargon that can turn youraudience away).Respond to all
comments especially the negative onesContent is KINGBe Consistent-
it is a commitmentComment on others authoritative blogsDo not push
your products or self advertise your services
- 30. Q&ASahar Andrade, MB.BChSahar Consulting,
LLCwww.saharconsulting.com