Specifiko startup presentation deck

Build brand equity and save millionswith better English proficiency

Problem

MNCs in Asia lose billions due to inadequate English proficiency

Market

The China/Japan healthcare marketexceeds $2 trillion

Value PropositionBoost language- related productivity

by 25% in 12 months BEFORE NOW

Solution

1 Pharma-based English training

2 Management tracking tools

3 Direct-to-physician marketing

4 Disease-specific certification

WeChat Marketing

Value-added English content with contextual Chinese translations within feed

Video-based Training

Value-added English training with real-world pharma news and translations

E/C/J Database

200k+ contextual Chinese translations by Harvard-educated M.D. with extensive overseas experience

Target PopulationsPhysicians Employees

Researchers Students

Product Development

2,100+ health/pharma videos

85,000+ Eng/Chn/Jpn DB entries

24 disease categories

Pharma Promo Trends

More Same Less Unsure

Mobile applications 53 13 4 30

Social Media with Patients 43 7 4 46Product Websites for Consumers 41 43 9 7Product Websites for Physicians 41 46 8 6Social Media with Physicians 41 11 4 44Medical Science Liaisons (MSL) 39 41 11 9e-Detailing 38 15 3 34Sponsored Symposium 30 36 32 3

Pharma Sales Representatives (PSR) 23 19 57 2

Source: KPMG “Transforming Healthcare: From Volume to Value” (2012)

Growth Projection

Today 6 months 12 months 24 months0

20

40

60

80

100

120

MNC Domestic Individuals

Clie

nts/

Sub

scrib

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Pipeline Partners

Mark MacIntyre (Founder & CEO)15 Years Pharma Experience in AsiaEditor, China Pharmaceutical Review

Lukasz Muzyka (Head of Tech)Full-stack Ruby on Rails Engineer

Cross-border Web/Start-up Experience

Team

Robert W. Roche (Businessman/Entrepreneur)30+ years living and doing business in Japan and China

Chairman, Oak Lawn Marketing, Inc.Chairman and CEO, Acorn International, Inc. (NYSE: ATV)

mark@specifiko.com

Web: specifiko.com/WeChat: specifiko