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MobileMonday China Startup Challenge 2015 What is the problem you are addressing? MNCs in Asia lose billions due to inadequate industry-specific English proficiency BEFORE NOW
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MobileMonday China Startup Challenge 2015
specifiko
Web/WeChat physician marketing and pharma language
learning platform
Shanghai
MobileMonday China Startup Challenge 2015
specifiko is the first platform in China to offer:
1. Direct-to-physician WeChat marketing platform combining clinical data, contextual Chinese translations, and super-granular analytics
2. Industry-specific language learning and assessment based on real-time health/pharma videos, with full transcripts and contextual translations
3. Management tools for tracking disease-specific language proficiency
4. Disease-specific language certification for China's 500,000 natural-science graduates, creating competitive differentiation metrics
MobileMonday China Startup Challenge 2015
What is the problem you are addressing?
MNCs in Asia lose billions due to inadequate industry-specific English proficiency
BEFORE NOW
MobileMonday China Startup Challenge 2015
Your Insights to solve the problem
1 Pharma-based English training
2 Management tracking tools
3 Direct-to-physician marketing
4 Disease-specific certification
MobileMonday China Startup Challenge 2015
Value-added English pharma-related contentwith contextual Chinese translations in WeChat
MobileMonday China Startup Challenge 2015
China Pharma Promo Trends
Source: KPMG “Transforming Healthcare:From Volume to Value” (2012)
MobileMonday China Startup Challenge 2015
Competition mapping/Business model
Many e-learning platforms exist, but none with comparable vertical or WeChat content dissemination with contextual Chinese translations.
Specifiko is the first platform to deliver comprehension analytics, tracking physicians who receive, open, read and understand content.
Pharma/healthcare companies in Asia waste billions by employing costly non-native English professionals to perform complicated tasks in their second language.
MobileMonday China Startup Challenge 2015
Outcome of the business
1. Acquisition by Chinese e-commerce (Alibaba or Tencent)
2. Acquisition by e-learning MNC
3. Acquisition by physician training portal
4. Acquisition by MNC pharma as physician dissemination platform
5. Initial Public Offering
MobileMonday China Startup Challenge 2015
Fundraising
$500k to hire 2-3 tech, 1-2 BD, 1 content manager, cover overhead, and close out existing pipeline.
MobileMonday China Startup Challenge 2015
Founders and Team
Mark MacIntyre, Founder & CEO, graduate of University of Western Ontario. Lived in Japan and China for 18 years. In-house at Novartis, Pfizer, J&J, Takeda and AstraZeneca in Tokyo; Senior Writer for China Pharma/Biotech Review in Shanghai.
Luo Jun, Head of Tech, MSc from East China University of Science and Technology (Artificial Intelligence). 20+ years web/start-up experience, including cross-border website implementation.
MobileMonday China Startup Challenge 2015
Web: specifiko.com/WeChat: specifikoMark MacIntyreFounder & CEO
[email protected], Facebook
Mobile: 150.0029.0582WeChat: 1500029058228 Yuyuan Road East
Jing'an, Shanghai
