Sports PR Lecture Notes 9-8

Sport PRLecture: 9.8.15

University of CincinnatiBy Jackie Reau

Current Events Quiz

Serena vs. Venus

Public Relations

Effectively using communications to influence behavior.

Public Relations Planning

Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement

Introducing FC Cincinnati

Groups Project Teams#1: Brandalik, Dadey, Dearwester, Dinkelacker#2: Dowd, Fricke, Hall, Helton, Henderson#3: Huber, Kearns, Kimmel, Martin, Meyer#4: Mitsch, Neubert, Phillips, Poston, #5: Schwiebert, Stewart, Trentman, Weinberg#6: Wilhelm, Wilson, Wirkus, Scarberry

Groups Project Assignments#1: Community Introduction of Coach Harkes#2: Charity Event for the Team to support the American Heart Association#3: Campaign to reach UC students to buy season tickets#4: Campaign to reach local youth soccer teams to buy single game tickets#5: Campaign to reach local businesses to buy premium seats#6: Campaign to cross promote games with local pubs to sell tickets and create fan communities

Groups Project Expectations*Full team participation*A PR Plan using the Planning Outline discussed in class*Working knowledge of Campaign and Elements *A minimum of three tactics*Creativity*Written report, verbal presentation with PowerPoint

Press Release AssignmentDue in Class: September 15

Details for the press releaseWHO: University of Cincinnati Coach Mick CroninWHAT: NCAA to honor him with an award for his work with Big Brothers, Big Sisters CincinnatiWHEN: November 10 before the UC vs. Pittsburgh men’s basketball gameWHERE: Fifth Third Bank Arena*Add a quote from Coach, BBBS rep or NCAA rep

Other helpful hints*Add your name, email and phone as contact*Use Cincinnati as your dateline*Write a headline*Provide a call to action (How to buy tickets to the game)*Proof read

In-Class Press Release Assignment

*Cincinnati Bengals Head Coach Marvin Lewis appointed to NFL Committee to study concussions

*Considerations:-Importance of committee and why-Why Coach Lewis was chosen-Potential outcomes of committee

Current Event Quizzes

Next Class: Meet Jeremy Martin