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Sport Public RelationsLecture: 1.22.13
University of CincinnatiBy Jackie Reau
In-Class Editing Quiz
Press Release Assignment Due
Press Release Assignment, due January 22 with typed, printed copy to be turned in at the beginning of class
*Who: Mick Cronin will be honored by the NCAA for his work in the community with Big Brothers & Big Sisters in Cincinnati
*What: An on-court ceremony will be held to honor Cronin during the University of Cincinnati vs. University of Pittsburgh men’s basketball game
*When: Saturday, Feb. 11, at halftime of the 1 p.m. game
*Where: Fifth Third Arena on the campus of the University of Cincinnati
*How: Tickets are still available at www.gobearcats.com or in advance at the box office
http://www.bing.com/videos/search?q=lance+armstrong+oprah&view=detail&mid=7C8E669D48F597C4F3567C8E669D48F597C4F356&first=0
Watch the second part of the interview
Write three-sentence summary or story lead
PR Campaign Elements
Media Relations
Media KitMedia Interviews
Press Conferences/Events
Social Media
Content Curation for Social MediaGamification
Social Media Newsroom/Live Coverage
Special Events
Fund-raisersAwardsParades
Community Presentations
Special Appearances
CelebrityExperts
Milestones or causes
Research Needs
Attendance figures from past gamesFund-raising amounts
Past participants
Group Assignments
Discuss research needs and make group assignments with timeline
Strategic Public Relations Planning Outline
*Objective tied to a business goal
*Research to support the objective of the business goal
*Target audiences (internal, external)
*Key messages (call to action, event details, announcement of new coach/player)
*Key initiatives (how to share the information)
*Budget
*Staffing management (who will do it)
*Timeline of activity (when will it get completed)
*Measurement (metrics tied to business goal)