Sport and the MediaLecture: 1.8.13

University of CincinnatiBy Jackie Reau

Class Introductions+

“Dream Job”

Review Syllabus

Class Expectations

Be on time: 6 p.m. means 5:55 p.m.Participate in class

Complete assignments on timeCheck for typos in work

Look for my weekly emails

All lectures are on slideshare.net/gamedayjreau

Class Participation

Assignments

Current Event Quizzes

Group Assignment: Groups of four

**To develop a strategic public relations plan with a provided topic to include the following elements and live presentation. *Overall objective*Research to support the initiative*Target audiences*Key messages*Three to five initiatives to support the PR plan

Press release Media eventCommunity relations eventSocial media initiative

*Timeline of activity*Budget*Metrics scorecard

Current Events Issues in Sports for 2013