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Sport PRLecture: 9.1.15
University of CincinnatiBy Jackie Reau
Editing Quiz
Collaboration is Key in PR
Collaboration is Key in PR
Public Relations Planning
Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement
Public Relations Planning
Objective *Tie objective(s) to a business initiative, i.e. sell 1,000 tickets to the Pink Ribbon game
Public Relations Planning
Target Audiences *internal and external
Public Relations Planning
Key Messages for Each Audience*Call-to-action to motivate desired behavior
-Buy tickets today by 5 p.m.
Public Relations Planning
Tactics*Press release*Media event/press conference*Digital communications (email, social media, website, SEO)*Special event*Grassroots effort*Community relations
Public Relations Planning
Timeline of Activity/Responsible Staff*Week of February 2-Draft press release for approval
-Jackie Reau-Finalize budget for February 16 media preview
-Jackie Reau
Public Relations Planning
Budget*Media Preview
-Food and beverage: $250-Media Guides: $100-A/V: $500-Postage for invitations: $40
Total: $890
Public Relations Planning
Measurement*Tied to business objectives-# of tickets sold-Attendance at event-Media impressions/earned media value
Public Relations Plan: In-Class Exercise
Objective:Sell 1,000 tickets to a UC women’s soccer game
Press Release AssignmentDue in Class: September 15
Details for the press releaseWHO: University of Cincinnati Coach Mick CroninWHAT: NCAA to honor him with an award for his work with Big Brothers, Big Sisters CincinnatiWHEN: November 10 before the UC vs. Pittsburgh men’s basketball gameWHERE: Fifth Third Bank Arena*Add a quote from Coach, BBBS rep or NCAA rep
Other helpful hints*Add your name, email and phone as contact*Use Cincinnati as your dateline*Write a headline*Provide a call to action (How to buy tickets to the game)*Proof read
Current Event Quizzes
In-Class Press Release Assignment
*Cincinnati Bengals Head Coach Marvin Lewis appointed to NFL Committee to study concussions
*Considerations:-Importance of committee and why-Why Coach Lewis was chosen-Potential outcomes of committee