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Introduction to Twitter for Marketing, as given at ITESO University, in Guadalajara. 2010
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Webmarketing
Microblogging
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“If I had more time, I would have written a shorter letter”
- Mark Twain -
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Microblogging
• Twitter• Jaiku• Pownce• Placeshout
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What is “Twitter” ?• Twitter is :
– “a short burst of inconsequential information”– “chirps from birds”
• Twitter is also a:• Free• Social Media• Microblogging
• What are you doing ?
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Microblogging ?
• Jack Dorsey had grown interested in the simple idea of being able to know what his friends were doing
• 140 Characters
• To Follow or to be Followed ?
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Trending Topics
• Popular Topics – RIGHT NOW– TODAY– THIS WEEK
• What are these good for ? • What are you monitoring ?
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Sign Up
• You can actually change your user name !
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A new way of communicating
• SMS• STATUS• SHORT• FAST• REALTIME
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Build your network
• What does it mean to Follow ? • Who Follows you ?
• Focus on convesation– Who will you listen– Who listens to you
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Marketer’s Nightmare
• You can choose who to listen, but there is little you can do to make somebody listen to you !
– Marketer’s nightmare !
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“People on MySpace arent running away from pedophiles and stalkers. They’re
running away from marketers and advertisers”
Giovanni Gallucci, co-founder , Dexterity Media
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NOISE
• Who cares ?– Follow High value
twitters– Filter– Dashboards
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Some Basics
• Follow• Followers• What are you doing ?
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Some Basics
• Follow• Followers• What are you doing ?
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Some Basics
• Follow• Followers• What are you doing ?
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Some Basics
• Follow• Followers• What are you doing ?
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Some More
• Trends• Search• Hastag
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What is a hastag ? #• Hashtags
– Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag.
• http://twitter.pbworks.com/
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Hashtags• Events or conferences,
– "Tara's presentation on communities was great! #barcampblock" • Disasters:
– "#sandiegofire A shelter has opened up downtown for fire refugees." • Memes:
– "My #themeword for 2008 is conduct." • Context:
– "I can't believe anyone would design software like this! #microsoftoffice" • Recall:
– "Buy some toilet paper. #todo"• Quote:
– "Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ~Eleanor Roosevelt #quote
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#SB44• NFL suggests #SB44 hashtag, builds site around it
– http://www.nfl.com/superbowl/44/fans
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Tráfico DF
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#comegdl - #traficogdl
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Twitter Lists
• Filter Filter Filter• Provide a personality
– #POLITICA– #webmkt _iteso– #foodies– #mkt
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Activity
• Begin Microblogging• Tweet• Follow• Get Followed• Use a #
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Top Twitters
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